If you’ve ever heard anyone speak these words–or, better yet, if YOU have ever spoken these words–it’s time to change that thinking process. Facebook advertising DOES work, and if you haven’t had any success with it, odds are they aren’t being used properly. If this is the case, don’t fret; Facebook ads are far from rocket science, and when used correctly, they will do wonders for you business.
Why Facebook Ads DO work
With billions of Facebook users all over the world, it’s one of the most logical places to advertise for your brand or business. The traffic is already there, so you barely even have to get anyone’s attention or go out and search for people who might be interested in your ad.
Those who say Facebook ads don’t work for them also don’t know how to use them–point blank. The success is right there waiting for you. For example, if you went out and bought a brand new bicycle with cool wheels, bright colors, and a fun horn, but instead of riding it decided to put it on your head, it won’t work. That should go without saying. The only way the bicycle is going to transport you is if you ride it the same way you always have ever since the first time you learned how to do it. It doesn’t mean the bike doesn’t work, it just means that you don’t know how to make one go.
Facebook Ads Manager: your new best friend
Facebook Ads Manager is your key to success. As per Facebook Business’s website: “Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing.” Though it may look detailed and complicated, it’s not impossible to use. There are different types of campaigns available, such as:
- Page Likes
- Engagement Ads
- Post Promotion
- Acquisition Ads
- Brand Awareness
- Localized Ads
- Website Conversions
- Website Clicks
- Event Promotions
- Offer Promotions
- Lead Generation Ads
As you can see, there are plenty of options for you to determine which campaign(s) work best for what you are trying to accomplish. Each option has a lot of details that need to be set correctly for the ad to be successful, which can be difficult to manage on your own. Not to mention they all do different things at different times, and trying to keep up and read up on all of the different categories can be hard while on your own. This could partially be why Facebook advertisements never seem to work for you. In times like these, an expert in the field could certainly come in handy.
Bring in the experts
While you want to build your brand and make your business grow on your own, it’s important to call in the assistance of professionals. Experts know how to optimize ads and cater them to your Facebook audience. Using Facebook ads are far from impossible, but it does help to have someone who knows what they’re doing to help you instead. Not utilizing an expert could be saving you money, but the outcome will probably be fruitless. Once that happens, odds are you will regret the couple bucks you saved then because you won’t be profiting off of the Facebook ads you created, thus raking in no cash at all.
Another reason why having an expert assist you is because it’s difficult trying to keep up with the daily changes Facebook makes to its algorithms. This isn’t something that people generally enjoy doing, so why would you want to dedicate your time to it? Experts should handle the boring stuff while you can provide the creative content you want your customers to see.
Why experts are worth the money
No, you don’t save money by doing it yourself. Running a business is hard, especially when it’s still in the beginning stages of growth. Learning how to properly run Facebook ads and achieving success while doing so is no easy feat, and one person shouldn’t have to deal with all of it. Even if you have a small team backing you up, there’s so much going on, and with the constant changes, that makes a lot of peoples’ lives harder.
Your business is important. The fate of your business is incredibly important. By advertising on Facebook, you could reach the audience you never knew you had the chance to. Why spend hours trying to figure out how to operate the very valuable tool known as Facebook Ads Manager when you could have an expert help you? It’s worth the extra money you might have to spend.
What are you waiting for? Call an expert today and see how Facebook advertising DOES work and WILL work for you!