If you managed to pay any attention to the social media world this year, you might have noticed that Facebook underwent some serious privacy violations. In the midst of these violations, it’s clear that they haven’t always handled themselves in the most graceful fashion. It seems as though Mark Zuckerberg has been drowning in hot water for quite some time now, showing no obvious signs of resurfacing anytime soon.
What it Looks Like
Though Facebook isn’t out of the woods yet, they want everyone to know of their attempts to do so. The social media giant unveiled a new logo to represent its parent company, meaning www.facebook.com remains unchanged. The new design is rather plain, with the word “Facebook” in all capital letters and a pretty mundane font. When you see the logo in GIF form, it changes colors. It starts out as Facebook blue, then changes to green which represents WhatsApp, and then changes to a pinkish, reddish color to represent Instagram. Since Facebook owns all of these separate platforms, this is its way of letting you know just that.
Why So Serious?
Some may wonder why the creators went with such a safe look for the new logo. In short, they just wanted to make sure users saw a distinction between the app and the parent company. They successfully did so, for there is no way to confuse the new one with the old one.
The reason for this change is simply because Facebook is not the same company it originally started off as. What we once knew as strictly a social media site became the owner of multiple different apps, as aforementioned. Facebook is an empire now, and being known for one thing isn’t going to cut it for them.
Facebook admitted to considering changing the name of the parent company altogether. They opted against because they didn’t want anyone to think they were running away from their problems. They decided to keep the names the same, likely in hopes to gain respect from people in the process.
Even though the parent company decided to keep their new logo lowkey, it doesn’t mean the branding of it will stay that way. Over the years, it’s to be expected that Facebook will make some sort of announcement, whether it’s good or bad or something in between.
What do you think of the new parent logo? Let us know your thoughts!