Just because a holiday occurs, it doesn’t mean your successful marketing tactics have to, too. In fact, marketing and advertising on holidays is arguably more important than any regular day. Find out how to make that happen on one of the scariest days of the year, Halloween.
Halloween is one of the most fun holidays of the year. With spooky costumes, scary decorations, and frightfully tasty treats, it’s a night that promises fear and fun for everyone. Not only is this holiday loved by kids, but brands and businesses capitalize on the terror this holiday brings. Good marketing doesn’t sleep, and in order to create a horrifically good campaign to gain more exposure, you shouldn’t either.
As stated many times before, our world relies on social media more than ever. Before social media, we only had commercials, newspaper and magazine ads, and phone books. If anyone wanted to find something in particular, they had to do some serious searching. Now, on the other hand, we see ads everywhere–on Facebook, Instagram, Twitter, and every crevice in between. Thanks to social media, small businesses are a lot easier to run and get more exposure.
What do you get when you mix together Halloween and marketing?
You get a winning campaign simply because you have so much content with which to work. There are so many things that instantly come to mind when we think of the Halloween holiday. For example:
- Scary movies
- Candy corn
- Hay rides
You get the point.
When you have so many different aspects to bounce ideas from, it makes your life in marketing much easier.
Another thing to remember when it comes to marketing on Halloween is your audience. Children and young adults typically partake in ghoulish activities more so than the generations above them, so use them as inspiration. No matter what your product is, you can build it around their spooky interests and gain exposure from them.
Not only do children and young adults typically enjoy Halloween the most, but they also use social media more than their parents and grandparents. This is a huge win for you. The audience is already there on Facebook, Instagram, Twitter, etc. If you create a fun Halloween marketing campaign, they’ll take notice instantly. If they enjoy the campaign you created, they will be more inclined to share the advertisement with friends, family, and other members of their social media world (hence the word “social” in social media).
Always be creative and authentic. Every business on Halloween wants to offer cool ads and good deals for their customers to enjoy. If the creative juices aren’t flowing throughout your body, no one will take an interest in it. Be original. Don’t copy anything you’ve seen in the past–people will notice this. There’s a difference in copying something and building off of an idea. Keep an eye on your competition and see what is and isn’t working for them, and try to figure out how you can improve on that.
Everyone loves a good sale, and holidays are a great excuse to have one. It doesn’t even have to be a sale; it can be some sort of promotion or deal that people will want. People tend to get in the holiday spirit once Halloween hits, and this is great news for your business. When people want to spend money, you want to make sure they come straight to you with all of their product and services needs.
All of that being said, don’t force people to buy your products. As a business owner, you probably already know this isn’t proper business etiquette. What we mean is don’t be pushy. Whether there are too many ads on one page or a salesman is being aggressive, it’s a turn off to customers and they won’t want to purchase anything from you. This is why it’s so important to retain a light and fun campaign to draw people in with ease.
Since you’re in the business, you obviously know the ins and outs of running a successful company. This means that you understand the value of a good marketing campaign. Marketing and advertising on Halloween is just like any other campaign–the biggest difference is the fun that goes into it. Switch things up and create a campaign that people will remember. Take a scary route, a silly one, or a little of both. Be creative and authentic and make a marketing campaign unlike any other one people have seen before.
In the meantime, grab your candy corn and put on your best costume, because the scariest holiday of them all has finally arrived! Happy Halloween!