Wikipedia is a website available to anyone in the world with access to the Internet. It’s full of information that regular people contribute to, and has over 5,908,966 articles of any length in the English Wikipedia alone. The total combination of the rest of Wikipedias greatly exceeds English alone, giving more than 27 billion words in 40 million articles in 293 languages.
Wikipedia is everybody’s friend
Though many people use Wikipedia everyday, not too many of them know the history behind it all. Launched in 2001 by Larry Sanger and Jimmy Wales, Wikipedia quickly rose in popularity. Because anyone could write and edit articles, it became a public phenomenon, and people took to it immediately. The name itself is the Hawaiian word for “quick” (wiki) and “encyclopedia.” People could finally access information at the drop of a hat, and it changed the game. Articles range from marketing agencies to SEO to the history of writing and so on.
As you continue to grow your business, it’s imperative that you are available in as many corners of the web as possible. Wikipedia has millions of users every month, which makes the likelihood of running across a page for your brand high. This is mostly because it’s incredibly easy to go deeper and deeper into a Wikipedia hole as each article leads to twenty more, and so on. That kind of exposure is essential if you want your business to grow.
We all know how to use Wikipedia, but how do we use it to write an article, or get our business information on it?
For starters, you must be a registered user of Wikipedia, which means you have to have an account. So if you still don’t have one, sign up before you go any further.
After you’ve registered, it’s a good idea to start building up a reputation on Wikipedia. Edit or add to around ten different articles as soon as you register or at least within a few days, and as soon as that happens, Wikipedia will autoconfirm your account as official, active, and reliable. The more accurate edits you make, the less likely it is that your account will get challenged or shut down. This rule applies to your business, too: the more present you are and the more content you post, the better SEO your site has and the more Google will continue to organically promote your brand and your website. Never stop posting on any site.
Scan the site
Once you have made your presence known, do a quick search on Wikipedia for the title of your business. Now, since your business is your business, the chances that there’s already a page for it are extremely low, especially if it’s still in the growing stage. On the off chance that there is one, you might want to take up that matter with Wikipedia and report it as fake or incorrect, if it is. Since that likely won’t happen, however, just do a check on the site to make sure there aren’t any duplicates.
The most important part has arrived: creating your page. Your page is how people are going to get to know what you’re all about, so make sure you have the necessary information: an introduction, a biography, examples of your work, awards and recognition, what the future holds, etc.
Be objective when writing
This is the tricky part, though; a Wikipedia page is different from an article. While you want to let readers know what your company stands for, that doesn’t mean you want to sell them anything. This isn’t an opinion piece, so don’t insert yours into it. More important than keeping your perspective out of it is to make sure you aren’t selling anything. Wikipedia does not allow any sort of self-promotion, so keep it strictly informational. Describe who you are, what you do, and keep it at that.
Why you need it
Having a Wikipedia page is essential to your brand. Have you ever noticed that almost every time you perform a Google search for something, Wikipedia is always one of the first sites to appear? That’s because Google and Wikipedia work together. Google has poured over $7.5 million into Wikipedia over the last decade. The more popularity your post receives on Wikipedia, the more Google will want to move it organically.
Wikipedia is a great way to get people more interested, involved, and knowledgeable about your business. The larger your audience, the greater the chances are that you will make sales. And doesn’t everyone want more sales?