The three most important things in the world are getting enough sleep, staying up to date with social media, and watching NFL football. When you combine two out of the three, however, you get something beautiful. See what we mean by that in our article here.
The long-awaited return of the National Football League Playoffs is finally here! Yelling at the television is officially acceptable again, while attempting to perform your own celebration dance is not. Social media is a great place to stay up to date on all things scores, injuries, and the players themselves. Get ready for plenty of action on the field and on your phone.
The Players and Social Media
If you follow football on television, odds are you probably follow a good number of the players on social media. One of the most popular forms of social media is Twitter, and lots of players fire off tweets daily. Antonio Brown (@AB84), wide receiver for the Oakland Raiders, is a notorious tweeter. With 1.4 million followers, he has a big audience ready to listen to whatever he has to say.
He mostly tweets and retweets football highlights, belonging both to him and his fellow football players, but he does give us a look into who he is as a person. Even as a famous star, Brown has questions and problems just like the rest of us. Some days, he appears to be a normal, down-to-earth man with a talent and passion for football.
A Force For Good and Evil
However, in the case of Antonio Brown, commentators, players, and fans all believe that he has destroyed his reputation. Since leaving the Oakland Raiders and New England Patriots, Brown has participated in antics all over social media that have ruined his credibility.
On Jan. 15, Brown went on an Instagram Live tirade by embarrassing not only the mother of his children but himself as well. Brown used words so explicit that we can’t even put them in this article. He cussed out and fully disrespected law enforcement, threw things at his ex-significant other, and more. Any hopes of returning to the NFL were flushed down the toilet after that.
When players tweet and have an active presence on social media, it brings more awareness to them and their team. People like it when they can learn more about their favorite players and really tune into who they are. As stated before, authenticity is the key to success. This, in turn, brings more followers to their accounts, as well as more followers to their sport. The NFL is not in any danger of lacking in popularity, but a few more fans never hurt anything.
Although there is no such thing as bad publicity, Johnny Manziel (@JManziel2), also realized that all attention isn’t good for your career. He had all the promise in the world of going down in history as an excellent quarterback. Manziel even had the honor of taking on the nickname “Johnny Football.” Partly in thanks to his overuse of social media, he showed off his love for partying in Instagram videos, Snapchat stories, and viral tweets. This caused the Cleveland Browns to release him after only two seasons, and he remains a free agent at this time.
Social media is powerful, and when abused, it can come back to bite you. If you treat it with respect and as though everyone in the world is watching you, you’ll have a much easier time with it, as most of the players in the league do.
Proper Social Media Management
So how do NFL players handle their social media correctly? Well, we have the answer for you. The fans want to be able to interact with their favorite players. No matter what, take a little portion of your free time every week to reply to a fan or two. They want to believe that you are not just this abstract being that they watch and plug into their fantasy football lineups every Sunday.
Posts on your stories daily. Show people when you’re with your teammates, practicing, with family or just having a good time. Fans care about the funny moments that aren’t televised, like the bus rides and plane conversations that they don’t get to be involved in.
Not only will this increase your likability, but it will boost your brand as well. At the end of the day, the NFL is a business. If people like you, they will pay for your jersey, buy more tickets, etc. You don’t even need to be a superstar to start doing this.
Lebron James is a perfect example of how to use social media as an athlete. He posts pictures of everything and also will comment on anything from current events to the news in the NBA. It doesn’t matter how you feel about athletes commenting on issues, because the point is that James shows fans that he has a REAL opinion.
The NFL Wants You to Engage
The NFL realizes the importance of social media and actively wants to engage with fans using it. Duane Munn, the social media manager of the NFL, had this to say:
“Whether it’s through a call-to-action prompt on TV to tweet opinions and participate in a Twitter poll — which is later discussed on air by analysts — or just respond to web sentiment, one of our main goals is to do a better job communicating with fans online.”
While the players are the most important part of the game, the fans are right behind them. If football had no viewers every Thursday, Sunday, and Monday, the game couldn’t go on. This means that people like Munn understand the importance of getting the fans involved in any way possible in order to ensure interest for years to come.
With nearly four billion people able to access the Internet via their computers and smartphones, getting fans of the NFL to engage online is one of the smartest moves they can make. Football brings people together, and they’re taking it one necessary step further.
The Super Bowl Is Big Money
The Super Bowl takes place in February of every year and is arguably the most important spectacle of all time. Nearly 100 million people watch it every single year. Friends and families get together and have parties, eat buffalo chicken dip, and laugh at the commercials while cheering on their favorite teams. The marketing alone that goes into promoting the Super Bowl is second to none, and the NFL spares no amount of money to make it the grandest event of all time.
Even the halftime show is spectacular. Artists such as The Rolling Stones, Lady Gaga, Prince, U2, Destiny’s Child, and so many others have taken the stage and delivered a show to remember for millions of viewers all over the world. Social media helped those acts circulate around the globe to those who might not have been watching the games. The way that these different platforms act as vessels for everyone is incredible. Even if you aren’t a fan of football, there’s no denying the powerful effects of social media.
The Ads Are The Secret!
In 2018, the advertising revenue of the Super Bowl was over 400 million dollars! Every second counts. According to Statista, there were 86 commercials during the 2018 Super Bowl, and each one cost an average of 5.24 million U.S. dollars. Even Facebook is getting in on the action.
For the first time ever, Facebook is going to advertise in the Super Bowl! According to the Wall Street Journal, Facebook is buying a 60-second advertisement to promote their group features. This is a huge move by the company to display its platform, and also put a positive light back on Facebook after their privacy issues. One can only imagine how much they paid for the 60-second commercial, considering that then 30-second spots cost almost 6 million dollars.
Folks, it’s time to strap in for another wild playoff finish. Will Patrick Mahomes lead his team to the Super Bowl? Will Richard Sherman capture another ring in his year of redemption? Only time will tell, but until then, keep tweeting, posting, and hashtagging all things NFL!