While we typically like to use Google for every single thing our brains can possibly come up with, there are some things that you won’t find there. Sure, if you want to do a quick Google search for “Most Popular Bakeries in Atlanta 2019,” plenty of information awaits you. Unfortunately, though, those bakeries that made the top list likely had to figure out their social media, marketing, advertising, strategy, leads, and overall thinking process on their own. Though Google is helpful for just about every situation, it typically can’t think of those things for you.
You decide how you run your social media. If you want your business to be successful, however, you need to make sure you have a strong presence on every platform. This includes, but is not limited to: Facebook, Twitter, Instagram, LinkedIn, and YouTube. That being said, the world is a big place, and there are tons of other sites that people visit daily that aren’t one of the aforementioned Big Five.
On top of that, your social media determines on your location. You might need to do some research on which platforms are the most widely used by Atlantans, for instance, if you live in Atlanta. Google might be able to provide some basic information on this subject, but it helps to actually get out in the field and see what people use the most. Or, of course, you can run some tests for your business to see what people respond to. There are plenty of options, but they mostly require you figuring it out on your own.
When it comes to marketing, Google can provide you with the definition: Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. That’s all well and good, but as a business owner, you know marketing is so much more than that. There are a million different ways to achieve success, and you can’t ask Google which ways work best for you. With over 150 different kinds, you have to determine which ones work for the kind of business you want to grow. Are you interested in online marketing? How about geomarketing? Or what about green marketing? Still need some time to think about it?
While Google can help you with the definitions behind all of these types of marketing, your business requires a certain one, and once you discover what the one for you is, your life will get easier.
As with advertising, there are multiple different ways to carry it out. With the number coming to about ten, that’s a lot to choose from. Depending on how big or small your business is, one or two are going to work better for you than the other eight. However, keep in mind that direct mail is out, and online advertising is in. While Google can help you determine your advertising budget and how much to put on each ad, you still have to do some work on your own.
This is where a consultant, an agency, or a professional can help you make that decision. It’s all about figuring out for yourself and your business what will fit best.
Whether it’s business-related or simply deciding on a strategy for the rest of the plans for your day, you need a strategy. Guess what? Even though we would love for them to plan out our lives for us completely, Google can only do so much. It can’t possibly know what kind of strategy we need to take to grow our business and reach a different audience than the one we already have. This takes you planning out your strategy before anything else and testing it to make sure it works. Without a strategy, most projects tend to fall apart, just like our plans on a Friday night when no one could commit to anything.
Acquiring leads can be difficult, but only if you make it difficult. A sales lead is a person or business who may eventually become a client, according to Google. If your endgame is to turn this person into a client of yours, the process you should take includes following up with them, engaging with them, and making your products seem irresistible. Google can offer you ways to make these things happen, but again, everything depends on your customers. Google doesn’t know your customers personally; while you might not know every one of them personally either, you certainly have a better idea of the audience whom you attract.
This falls into the same category as getting new customers. During the process of capturing leads, hopefully you will start to see new customers come in as well. If you don’t, then it might be time to switch up how you interact with potential leads. As with anything in business, if something doesn’t seem to work for you, try something new. Google can provide you with different ideas, but it can’t implement them for you. Keep trying different things until you start to see an increase in customers.
Sometimes it might seem like Google can predict what we think at all times, but even the smartest search engine in the world isn’t that smart. We have a thinking process for everything, and it determines how we live our lives and run our businesses. As a business owner, you know you can’t rely on technology to do all of the hard work for you. Before your business ever came to be, you had a plan that came through when your thinking process started booming.
As you continue to grow your business, always refer back to that process. Build on it, improve it, and make the changes necessary to be as successful as possible.
Technology is one of the greatest inventions of all time, and the creation of Google has made all of our lives infinitely easier. We can find bakeries near us in seconds, discover the best marketing agencies in Atlanta, and even read over data and statistics of our businesses with the help of Google Analytics. When you look at it, there’s almost nothing Google can’t do–except for run your business for you.
You created your business with a vision, and you are where you are because of what you planned out. Follow that vision and continue to tweak it, for the best is yet to come. Remember, Google is your friend, not your partner.