Leads are an essential part of having a successful business; but how do you know when you have one, and where do you go from there? Read on to discover more about the art of capturing leads.
Running a business is hard due to all of the steps behind it. Before you can even get your first client, you have to build a presence on the Internet–and the Internet is one vast place. How can you even manage it all in order to gain the success you so badly desire? It’s all about capturing leads. Once you capture a lead, you’re one step closer to growing the number of clients you have because you can then reach out to that person with all of the information you have to offer them, and once you reel them in, you can give them a glimpse of just how much you can do for them.
Okay, great; now what’s a lead?
A lead is an individual or organization with an interest in what you are selling. This is the only way to strut your business’s stuff. There are many ways in which to capture leads. Capturing leads can be anything in the form of an email, a phone number, or even just general information about someone. All of this gives you a better chance of finding the right audience for your brand without being too intrusive into their everyday lives. A lot of this information can be found on major social networking platforms, such as Facebook, Instagram, Twitter, LinkedIn, and Youtube. That’s why it’s so necessary for you to have a large presence on all of these, too.
Since phones are so smart these days that people use them for just about everything in their lives, they check all of these networks hourly. Another thing they check quite often is their email. Though we have phones that are perfectly able to make calls, people tend to be less responsive if an unknown number is trying to reach them. Their emails, on the other hand, stop for no man and constantly refresh, so contacting them via email marketing is an excellent way to get their attention.
A great way to capture leads is messenger marketing. This allows businesses to engage with customers in a more conversational way than traditional email marketing. This makes it easy for small businesses in particular to build important relationships, which eventually gets you closer to landing a sale. Messenger marketing allows you to automate messages in a campaign so you don’t have to directly answer people every time they contact you, but instead collects the data of said people.
Keep them in the loop:
The key to successful email marketing is to keep the emails interesting. It’s fine to say who you are and what you do, but just typing words isn’t going to do the trick one hundred percent of the time. People like interactive things. Great ideas range anywhere from quizzes, surveys, free content like informational PDFs, merchandise, etc. By approaching people with something fun and different, they are more likely to want to join in on what you want to sell them. This creates value, interest, and it makes them feel like they belong to something in their community, and everyone likes feeling a part of something.
Don’t be fake:
Not only do people enjoy belonging to something, but they like knowing they aren’t getting scammed. While this may seem obvious to some, it doesn’t quite hit other people as easily. The first rule after capturing a lead is to keep a lead. If you don’t have a professional profile full of biographies, pictures (of you and your brand’s logo), or anything similar, you won’t get business. Point blank, period. People need to know that they can trust you with their money and time, and they are very good at being able to tell if something or someone is fake or not. So take the time to have the right look before you even think about trying to capture leads from anyone.
Sure, having the look is one of the most important things you can do; but it’s also important to follow it up with excellent customer service and quick responses. If you leave your customers and clients in the dark with questions, that’s not treating them with respect. They are taking time out of their lives to attempt to work with you, so it’s only right for you to be readily available, especially if you want to succeed as a business. Your customers are the ones who drive your business and brand, and without them, you are rendered useless. People are quick to leave reviews in light of a bad experience or just as quickly in a good experience, and those reviews are going to determine whether or not you receive future business from anyone else. Having a good rapport with your clients builds good relationships and good connections.
Tools for success:
A valuable tool to use is Facebook’s Lead Generation Campaign. Obviously this can only be accessed through Facebook, but it makes a world of difference there. As aforementioned, lead generation is the action or process of identifying and cultivating potential customers for a business’s products or services. As per their website: “On Facebook, you can create campaigns using a lead generation objective that allows consumers to fill out a form, called an “Instant Form,” with their contact information. You can also track lead conversion events on your own website using the Facebook pixel.” Facebook Pixel tracks the activity of the audience or visitors on a website, so you can always keep track of what’s going on on your website, which also helps you capture leads.
Paid ads, landing page registrations, and pop ups:
Paid ads are another good strategy to use when capturing leads. These ads will target and retarget an audience, ensuring that you get the most exposure possible. By using paid ads, the audience that is most likely to take an interest in your services begins to grow. Paid ads are also a part of lead generation, but can be used in networks and platforms other than Facebook. For example, having paid ads on YouTube and Google gives you the opportunity to discover what people took some sort of action or made some sort of engagement with the posts. This gives you the chance to target specific audience based on their page visits or behavior on your site.
Similar to this concept, landing pages registration works well to obtain more people interested in your services. The only difference here is that people need to give their emails in order to sign up for an event to receive more information. A pop up form gives people the option of signing up to get newsletters, but it’s aptly named and pops up while the user browses the site. It can offer deals, gifts, downloads, and other options that people might find interesting.
Your success begins with capturing leads. It’s a small thing, but once you obtain it, you can take your brand anywhere you want to go. As long as you treat your clients with the respect they deserve, then your business’s success is inevitable. Don’t be afraid to take that first step and begin your journey.