In order to ensure the success of your brand, you must use Facebook advertising. The mega social media platform is home to 500,000 new users per day, with an average of 6 new profiles appearing every second. That means that in the time it took you to read this, roughly 8 or 10 new profiles have been created, and now another 3. With numbers like this literally increasing by the second, there’s no reason why you wouldn’t want to have it.
That being said, Facebook currently wants to reduce the percent of likes and engagement from people for business pages. This process has been going on for a few years now. Right now, it’s about 0.5-1 percent, meaning that 1 percent of the people that like and follow your page will get to see your new post on their feed. While these numbers don’t appear to be ideal, they can still be used to your advantage.
The reason behind this is because of:
- The sheer amount of content on Facebook, and
- For financial reasons.
Facebook now has to decide which posts to show to users. Its way of making money is from advertising so they want to “force” you to use it in order to gain your exposure.
As with everything in our lives, Facebook has been making this change because the old algorithm simply doesn’t work anymore. There’s no way to stop people from joining the social media platform, and frankly, Facebook doesn’t want to do that. The more users there are, the more successful the company is, and the more money they end up making. Sounds like you and your business, right?
When you used to upload posts, it would automatically reach a large amount of followers. You didn’t have to do too much work to change those results. As aforementioned, this has changed. Now, the best way to move a post organically is by engagement or. Engagement includes anything from comments to video replays to shares and so many more. With so many people on Facebook, getting people to interact with your post shouldn’t be too much of a challenge.
When it comes to paid ads, the process is as follows:
- Set up your ad account.
- Choose your objective.
- Name your campaign.
- Target your audience.
- Choose your Facebook ad placements.
- Set your budget and schedule.
- Create your ad.
Paid ads are easy to use. Whether you use them for impressions or brand awareness, lead generation, web traffic or sales and conversions, Facebook advertising wants you to use them. They help target a specific audience and allow you to control and build your audience. The more efficient they are, the better you perform and the cheaper the ads are for you to run.
Ads can also be used to retarget audiences based on their behavior or former engagement with your content. This helps you to get to people that previously showed interest in your content or products, but never actually bought anything. Think of all those people who put things in their cart but leave the site before making a purchase. Those are just a few of the people you can reach through the use of retargeting ads.
Not only do paid ads help you bring people previously interested back to you, they also collect leads, create promotions, and convert offers to sales. A lead is a person or business who may eventually become a client. By placing ads on sites and getting people to leave their contact information in order to learn more, you have already gotten a lead. In other words, paid ads help you locate leads and they are essential to growing your business.
Everybody likes free stuff. If you say you don’t, you probably aren’t being honest with yourself. That’s why running campaigns that offer free coupons, resources, etc. are one of the best ways to generate a lot of traffic quickly. Promotional advertising is a tool used to attract interest in a product or service through offering additional incentives for making a purchase. It can include incentives like temporary price reductions, promotional gifts or giveaways. This is vital to gaining new customers for your brand.
There are so many ways to gain exposure and get new clients. Facebook advertising is one of the best ways to do so due to the sheer amount of people at your fingertips. Though Facebook constantly changes the way their advertising processes work, it’s important to keep up with the changes in order to make the advertising process easier and more lucrative for you in the long run.