Though they say that millenials are the only people who know how to work different aspects of social media, it can be difficult at times even for them. All of the social media influencers make it all seem so easy though. Facebook typically seems like one of the platforms that constantly updates and changes itself, making it even harder for the millenials and the rest of the world to keep up. Even as a business trying to stay up to date with all that Facebook has to offer, it can get confusing. Thankfully, we’ve compiled a list of ten useful tips to keep your profile in order, and to make sure you don’t get confused as to where the home page is located.
Always pay attention to your post dimensions
It might seem like an easy thing to not have to worry about, but when you put so much time into customized and personalized posts, it pays to check on the dimension sizes before you officially put it on the Internet. This rule goes for everything from cover images to cover video lengths and just a regular old post.
Cover photo: 828×315 pixels
Newsfeed image size: 1200×900 pixels
Profile picture: To upload a picture, the maximum size is 180×180 pixels. However, the display of said picture will come out to be 160×160 if you use 180×180 for the upload size. In other words, the upload size of the picture needs to be bigger than your display.
Again, you put time into crafting your posts that your customers will see; why have it get rejected by Facebook because of something as minor as post dimensions?
Know your best options for your Facebook posts
There are so many options when it comes to how you want to present a post to your audience. You can share a video, a picture, a link, or even advertise on Facebook Live so people get an authentic feel for your services. They all have their advantages and disadvantages.
- Facebook Live. Facebook encourages you to use it and will reward you for it. If you decide to use Live, Facebook sends out notifications to your followers when you go live. If you believe that patience is a virtue, Facebook even sends you a message telling you to wait a little longer before going on Live as they are announcing your video. Someone who is a member of your fan page will automatically be updated when you are about to go Live. While this is an excellent option, Live is exactly what it sounds like: it’s live; therefore, making mistakes is a real option and you must work to make it not happen.
- Videos. They’re eye-catching and they give you the capability to say more than you could with a picture. Facebook will even push it organically for you and start playing on newsfeeds everywhere. However, most people have quite short attention spans, making them less likely to watch the entire thing unless they find it entertaining from the moment it starts.
- Pictures. This is a good, reliable option to use. Pro tip: don’t use more than 20 percent of the space on an image for written content because Facebook will “block” its organic movement. Unlike Instagram, for example, too much info on an image is not welcome by Facebook. In ads, Facebook can disapprove the ad completely because of that reason alone, making it much harder for your information to be heard. If you decide to use pictures as a way to get your business noticed, make sure you follow the steps necessary so your ads won’t get rejected.
- Links. Out of the previous contenders, using a link is the least reliable method, which ultimately means fewer conversions. People tend to pass on link clicking unless they know the source, so it doesn’t really help out the smaller, lesser known businesses. Because of this, it results in a smaller amount of views for your content. Facebook knows this and does not encourage it, and also doesn’t help in pushing it organically. It is, however, the best way to drive traffic directly onto your site.
The point here is to know which option works best for you. Everyone’s brand will take a different path, and it’s important to know what yours will be.
Make your Facebook videos at least three minutes long
Facebook wants to keep you on the platform, so to prove to them that you are a live, active account, Facebook suggests posting videos with at least three minutes in length. This is a good length for viewers as it’s long enough for them to understand what you want to get across to them but it’s short enough for them to not have to commit their attention for too long. Facebook also suggests having High Definition quality since people see that as being more professional. Because of this, Facebook and the engagement of users will help the post move organically.
Ad Managing vs. Boosting on Facebook
What’s the difference? Facebook Ad Manager is where you can view and make changes and see results for all your Facebook campaigns, and ad sets. You can also create your own ads. Boosting your ads is similar, but it’s mostly about boosting individual posts to reach bigger audiences. While they both have their benefits, Ad Managing tends to be the better option due to its larger selection of features and more analytics and details. All of these factors make it easier to keep reaching the desired audiences. Boosting ads is a good idea for short term, or just a quick share of posts in an attempt to reach more people; Ad Managing is for a more detailed campaign and many more options and data collection.
How to disable an ad from an unwelcome company on Facebook
Let’s face it: while you are trying to build your own brand and business, it can get tiring seeing ads for other businesses that aren’t going to help you with yours. If only there was a way to stop those ads from appearing on your feed…oh wait, there is.
In order to disable an unwanted ad from an unwelcome company, you must click the three horizontal dots above the ad and click on ‘Why am I seeing this?’ The option of disabling the ads and ads like it from the company will come up and you’ll click on that in order to rid yourself of unwanted information. Ads can be tricky and have a way of popping up in unexpected places, so make sure not to interact with the ad if you don’t want to see more of it in the future. This segways into our next point.
If you don’t find it interesting, don’t click on it
Facebook pixels are constantly tracking your interests by way of viewing the posts you interact with on a daily basis. That being said, if you click on a sponsored ad that you really have no desire to see more of, that could become an issue for you in the long run. By clicking on the ad, it gives the advertisers a sense that you did it on purpose and for a reason, so that’s one way that they will attempt to retarget the ad to you in the future. Stay methodical when it comes to checking out certain posts, for if you start to click on anything and everything, lots of sites that don’t pertain to your interests will wreak havoc on your newsfeed.
Facebook is prioritizing groups and engagement
At the annual F8 conference this year, Facebook announced its new platform focusing on groups and community-related content. This means that things will look a little different on the newsfeed than you’re most likely used to. As a business owner, you should work toward engagements on your posts from your followers and/or creating groups and try to have a specific audience. Due to the huge number of advertisers, or sponsored ads, on your newsfeed, Facebook has decided to limit the content and must “choose” what appears first for you. The platform announced they will prioritize from groups over posts from fan pages, or business pages.
“Your post is performing 95 percent better than your other posts”
Though this may sound wonderful and there could potentially be some truth in it, this is Facebook’s way of trying to get you to boost your post which benefits them and their business model. This information isn’t exactly real or accurate, and it could be attempting to get you to do something that you hadn’t planned to do. Don’t fall for Facebook’s tricks, even though they might appear as though they’re being helpful.
Organic reach for business pages on Facebook
Facebook has limited the organic movement to about one percent of your followers. This happened partly because there’s just so much content and not enough newsfeed room for it on which to appear. Another reason is because everything is catered to each individual user, so your content might not be what that user is looking for, thus causing them to not see your post. What does this mean for you? It means that you need to make sure that your posts appear exactly as you intend for them to, so that the people who do see them are seeing what they are supposed to be seeing. An easy way to do this is to share the post from your business page to your personal page, which brings awareness to your product to people who wouldn’t even think to search for your product in the first place. Odds are that one of your followers has a friend or friends looking to buy exactly what you have to offer–a win-win all around.
Keep adding posts to your story
People love to feel involved or a part of a business they love. An easy and quick way to generate those positive feelings from your customers is to constantly add posts to your story. Facebook unveiled the story option in 2017 and it’s helped multiple businesses stay successful. It gives followers a way to view the behind-the-scenes information they are already curious about. In addition to Facebook stories, remember to keep posting everywhere are often as you can in order to keep your customers interested.
No one said that attempting to build a business or brand was easy, but anyone can do it–including you! Keep these tips in mind and make sure your online presence is exactly how you want it to be, therefore there will be no confusion as to who or what you are attempting to be. Facebook can be conquered, and you can make it happen. Happy branding!