If you haven’t made use of email marketing, it’s time you start. Before you do, however, you must assess your business. First and most importantly, you must have your business concept together before you begin anything else. If you don’t have a set idea of you who are, what need you fill, and who your desired audience is, then there’s a good chance your business won’t be as successful as you hoped.
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However, if the above scenario doesn’t sound like you, and, in fact, you do have all three of those requirements squared away, then you can begin focusing on other aspects of running a successful business.
Don’t think that it’s easy from here, though; while you may have the basics set up, you still have to decide what steps to take from there. This includes how you plan to market yourself, where you plan to advertise, and what goals you want to achieve in a certain period of time.
One surefire way to market yourself to a desired audience is through email marketing. The importance of this action can’t be understated, and if you implement its techniques, we guarantee that you will see a change in your business. If you still don’t believe us, take a look at these five reasons why you can and will benefit from email marketing.
1. Stay Connected
Email marketing gives you the ability to communicate with your audience–this includes current customers, potential customers, and even those who don’t know that they want in on your products. Email marketing is a highly effective digital marketing strategy of staying in touch with prospects and customers. When you have the opportunity to turn people into customers, you can’t pass on it.
Sometimes people need to be reminded of your company, and that’s not a bad thing. We all have busy lives, and it’s hard to remember every single time we purchase a new item online from a store we haven’t heard of before. That’s where email marketing comes in handy. When you drop in and say ‘hey’ to your customers, it reminds them you’re still there and have great offers and products. Encourage them to come back and browse your products. From here, hopefully they will make another purchase, and then–boom! You have just received more new or returning customers.
2. Send Specific Messages
When you use email marketing, you have a chance to say something specific to your audience. Instead of speaking generically in a public advertisement, you can offer something else to those who are subscribed to your messages. Give them an incentive to want to come back and visit your store. This could be in the form of a coupon, a free item, or anything else that relates to the products you sell. Get creative. This is an opportunity to bring in more potential customers, so make the offer appealing and attractive to them.
3. Track and Retarget
You can learn a lot from someone based on what they click on in emails. When you use services such as MailChimp, Constant Contact, Drip, and others, you can send out mass emails to your subscribers. These services allow you to see what people are clicking on in said emails, be it a link to an article, a link to a product, or nothing at all. This lets you track clicks regarding what people enjoy the most from your emails. From there, you can customize what each subscriber sees to match what they click on most often. When you have the ability to track what your subscribers like, you can make their email experience with you much more worth their while.
On top of tracking your audience’s behavior, you can retarget certain people. Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic if they leave before completing an action. This includes your website, Facebook posts, and of course, emails. When we look at it from an email’s perspective, you have the ability to create a campaign to only those who open your emails. From there, you can send emails catered to what people clicked on in them. This creates a more personalized experience for the user.
If someone visits your site but quickly leaves, you can retarget them there as well. Simply based on what they did while they were there, you can create a campaign just for them in hopes of bringing them back to your site to continue to look around. The ultimate goal is that they either buy something or inquire further about your business, and that’s what retargeting is good at doing.
4. Increase Web Traffic – Get Higher on Google
Always place links to other relevant content on your site to peak the interest of your customers. The more they read and the more time they spend on your website, the better for you. The better your web traffic is, the higher the chances are that search engines will organically push your site. This basically means that even more people have the possibility of seeing your products, and your business may grow in the process.
Always be sure to have plenty of links in your emails so you increase the number of chances people have to visit your website. It’s one of the easiest ways to gain new customers with very little effort on your end.
5. Make Them See You Without Searching for You
You want to be ahead of the game at every step. While some companies feel it’s best to wait to strike until potential customers visit their various pages on social media, you can’t think like that. Email marketing helps your customers know about your business before they even think they need to. Take advantage of the ease with which is takes to contact these people, and answer their questions as necessary. People enjoy when it feels like you care about them, and if you do this, they will be more inclined to want to purchase your products.
6. Conversion Marketing
You’re here for money right?! That’s perfect, because with email marketing you have an easy way to track how your sales are going. Conversion marketing is a metric that tells you how many clicks led to user purchases. Even if your conversion rate isn’t as high as you want it, use the data to your advantage. What content made people buy? What newsletters led to more transactions? This is the stuff you need to continue putting in emails going forward for more success.
There are so many ways to run a successful business, but all good businesses start with email marketing. It’s quick, it’s easy, and it’s effective. If you still aren’t using email marketing to help you achieve success, it might be time to reevaluate your processes.