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Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

Still have questions?

Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.

Global reach, lower cost, trackable and measurable results, personalization, openness, improved conversion rates, and more.

You want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services. To stand a chance of being near the top of the results, you need to include those words and phrases in your website.

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

Post to social media, use landing pages, start email marketing, build backlinks, get listed in online directories, etc.

Yes. if you want to drive traffic to your website, increase your SEO/ SERP, position your brand as an industry leader and develop better customer relationships, then a blog is a good idea.

Call to action is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale.

In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

Collect email addresses from various shows and exhibitions, place pop up forms on your website, add a signup button in your emails, look through your existing database, collect through guest wifi, etc.

Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page.

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