Facebook is the number 1 place to go for online advertising. Why? Because gaining new customers and Facebook ads go together. Get ready to reach new audiences and potential customers for your business. Always advertise where you can be seen–that place is Facebook. With millions of people already on the platform, the benefits for you to advertise on the network are endless. There are millions of users at your fingertips, ready to see the products you have to offer them.
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Did you know that Facebook has more than 350 million active users? Out of these 350 million users, over 35 million of them update their statuses each day. More impressive than that, over 2.5 billion pictures are uploaded to Facebook each month. The best part? Over 84 percent of all Facebook users access the social media platform on their mobile. This means that these numbers are available to anyone with a smartphone at any one time of the day.
Don’t you wish you could have access to numbers like these?
Great news: you can!
If you aren’t sure what the process of Facebook advertising entails, the list as follows should help you get started:
- Set up your ad account.
- Choose your objective.
- Name your campaign.
- Target your audience.
- Choose your Facebook ad placements.
- Set your budget and schedule.
- Create your ad.
Facebook posts move based on the engagement they reach. Without engagement, Facebook picks up on the fact that no one seems to be interested in the content of that certain post, in which case it won’t move. Encourage others to share, comment, and tag others in Facebook posts to see some movement.
Keeping up with a Changing World
As with most things social media, the world of Facebook is constantly changing. One of the biggest changes to date is the fact that Facebook isn’t relying on a simple like to move a post. A like is easy; all it takes is one click of a button, and, poof, the post officially gained a like. Facebook finally realized that this set the standards way too low for moving posts and decided to raise the stakes.
Facebook ads are a great way to generate leads. In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or sales leads. By advertising on Facebook, you can almost instantly weed out who is interested in your products and services and who isn’t. This makes your life easier in the long run, as getting results without having to do much work is everyone’s goal.
Bring Back Your Customers
Retargeting is another way to reel your potential customers back to your website. You can retarget visitors from your site, people who clicked your post, people who watched a video you shared, someone who left a comment on your post, or even those who opened an email you sent to them. When you take advantage of retargeting potential customers and past customers, it automatically creates a larger audience for you.
If increasing your sales sounds good to you, you definitely want to consider Facebook advertising. The audience is already there waiting for you. This leaves you with very little work to do on your part. The process will be to make the advertisement, post the advertisement, and sit back and watch the inquiries roll in. When you already have so many things to do in other aspects of your business, you don’t want to sit around and waste time manually seeking out individual people. Those days are over, so start living in the 21st century.
Location Doesn’t Matter
Another benefit of Facebook ads is the fact that you don’t have any limits as to the location of your audience. The Internet reaches practically every corner of the world, meaning you can advertise to literally anyone, anywhere. Though business owners used to only be able to advertise on television, radio, billboards, and things like these, that isn’t the case anymore. Location isn’t everything as it stands, and Facebook advertising allows you to reach an even bigger group than you ever thought possible.
Speaking of antiquated methods of advertising, not only are the benefits of advertising on Facebook better for business, but they’re also better on your wallet. Posting an advertisement online is much cheaper than buying a slot on the radio or a commercial slot on television. Billboards only reach a certain amount of people and cost too much for what they actually do. Stick with Facebook ads and you’ll be living large.
Facebook Advertising is Mobile
Our world these days is mobile. Almost everyone is addicted to their phones. Smartphones such as iPhones and the Google Pixel have the ability to access the Internet from anywhere, meaning people use Facebook mobile almost as much, if not more, than Facebook from a desktop computer. Since phones are with us everywhere we go, the chances of someone seeing your Facebook ad increase exponentially.
Perhaps the most important reason to utilize Facebook advertising on is due to the sheer amount of data you can collect from one ad. With old ways of advertising, there wasn’t really a way to see how the ad was being received unless people started visiting your store and buying things from you. With Facebook ads, you can track how well they’ve done, who has interacted with them, who has not, and all in all develop a way to either make it better or leave it alone and let it work its magic.
Advertising on Facebook has so many benefits that you’ll start to wonder why it took you so long to use them in the first place. Keep up with your data and make sure you make changes, if necessary, to keep your business running smoothly. You’ll be thankful that you did.