Any business not using social media in 2020 to promote its brand does not want to succeed. The early 2000s was more than likely the last time that a website was sufficient enough to sustain your company. However, after 2006, things were never the same.
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Jack Dorsey created Twitter in 2006 and it quickly became the number one platform for growing businesses. This revolutionized the game and allowed businesses to have direct contact with customers and potential clients with the click of a button. Instead of having to receive newsletters on deals or check websites, followers of brands could now receive push notifications of when the newest product was about to drop.
Fast forward four years, and Kevin Systrom and Mike Krieger kicked the decade off with a bang with the launch of Instagram. Whereas Twitter is more for text posts, quick thoughts, and announcements, Instagram quickly took over and gave businesses a digital face.
What does that mean? Everything on Instagram is visual. Between pictures, videos, Instagram Television and much more, it is your one-stop-shop for any brand.
So if you’re a start-up company trying to breakthrough, which platform is better for your business?
Obviously that answer depends on who your target audience is, but let’s go ahead and assume that your business is for people between the ages of 18 to 30. The first case study will be of Twitter, who also dropped huge news just recently about changes to come.
Sprout Social and HootSuite state that Twitter has an average of 139 million daily users and 38 percent of those users are in your target audience. While 139 million daily users are enormous, not even half of those fit your desired audience. While this statistic might not be so appealing, you have to remember what Twitter is used for.
Most people use Twitter to express their thoughts, make comments and have an open dialogue. These same sources report that 71 percent of users get their news from Twitter. So how does a business use this to their advantage if they are not CNN? Well, you have to get creative. 40 percent of Twitter users buy a product because a social media influencer promoted it.
Once again, it ties back into your audience. Study your target demographics, and invest in your future profit by finding someone who connects with the people you are trying to reach. Another huge component is including videos for your business. People are becoming more visual by the day. 2 billion videos are watched every day on Twitter by users.
Turning the page to Instagram, this platform has over 1 billion monthly users, according to HootSuite and Sprout Social. Contrary to Twitter, Instagram has 60 percent of its users between the ages of 18 to 29. That’s nearly double than Twitter, which proves that Instagram has way more of an engagement grip on its users.
When you first log on to Instagram, one can see it is nothing like Twitter. It is more visually appealing, clean-cut and less noisy. Your timeline is full of pictures, videos, and Instagram stories. However, it is much harder to gain popularity on Instagram because you cannot simply reach everyone like you can on Twitter.
At the same time, every business needs an Instagram. 80 percent of users on Instagram follow at least one business or brand. In addition to that, 33 percent of the highest viewed Instagram stories are of businesses, and the platform itself has over 2 million monthly advertisers. It is estimated that 73 percent of businesses will use Instagram in 2020 to further their company.
It’s a numbers game
This data paints a picture that is clear to everyone. It is a necessity that every business, big or small, use Instagram. While this is positive news, it is much more difficult to go viral on Instagram and interact with customers like you can on Twitter. A Twitter user could have 800 followers, but make a tweet that receives 20,000 retweets just because of how easy it is for one thought to be spread around quickly on Twitter.
On the flip side, one could have 1500 followers on Instagram, and only get 200 likes per picture. The numbers might seem confusing, but that is just the way it goes most of the time. Focusing on this theme of engagement, 73 percent of Generation Z say that the best way for them to be reached by businesses is through Instagram, Hoot Suite reports.
Which one should you choose?
The best decision you can make for your business is to use both. Just looking at the stats alone, Instagram is the new way to reach clients. However, a smart owner will combine and synchronize new posts for both platforms. Twitter gives you the ability to go viral within a matter of minutes, and Instagram allows you to really connect with your audience in a creative way. Understanding how both platforms work will significantly boost the success of your business in 2020.