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Black Friday 2020

Black Friday 2021: Shop or Flop?

As the Thanksgiving holiday and break winds down, the holidays begin to heat up. Before we move on, however, it’s important to take a look at this year’s Black Friday numbers.

More Holiday and Marketing Related Content from HVMA:
► Increase Your Holiday Sales
► The 2021 Thanksgiving Marketing Opportunity
► The Future Of Personalization In Digital Marketing
► Omnichannel Marketing – The Ultimate Marketing Pathway

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*More Data-Driven Content from HVMA: Are you ready to get a ROI from social media?


Whether you opted for an online Black Friday or were one of the braves who decided to trek out into the night for the best deals, the numbers don’t lie: Black Friday 2019 sales were down six percent from the year before, and Black Friday 2020 is no better. The most shocking piece of information is that this was the weakest turn out since 2014, according to www.cnbc.com. Coincidentally, Black Friday sales online skyrocketed 17 percent more than last year. There’s no doubt that this is in thanks to our world becoming more and more digital. With smartphones, smart televisions, and even smartwatches literally at our fingertips, (plus a world pandemic) why would we ever want to brave the shopping storm?

The two stores that had the highest number of in-person sales were Target and Walmart. Of course, most shoppers purchased technology items, such as televisions, video game consoles, and other gadgets and gizmos. What more can you expect from a society practically run by the Internet and social media?

There were plenty of stores that didn’t do as well with the shopping extravaganza. Ulta, a cosmetics store, and Gap, a clothing store, both hosted less-than-impressive lines in their stores. Another surprising flop was Victoria’s Secret, a women’s clothing store. Typically, this is one of the few we can count on to outperform its competitors. For these stores in particular, their time isn’t over yet–the holidays are just around the corner, and it’s likely that they’ll see another increase in sales.

Now that Black Friday is over, it’s time for Cyber Monday fun. Catch some of the deals you might have missed over the weekend and take advantage of them on this day. technology products like the ones mentioned above are all still available; find some great deals for them today.

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Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

On your LinkedIn profile, there is a button toward the bottom of your profile that says, “Link Facebook.” When you click here, you will be asked for your Facebook information. When you do this, you can easily connect everything together.

On your LinkedIn profile, go to your profile drop down menu in the top right hand corner. Open it and click on “Privacy and Settings.” Directly under “Settings” in the top right hand corner, click on “Manage your Twitter Settings.” This will bring you to another page which invites you to add your Twitter information.

Go to your profile and click “lists.” Create a short description for each list, then add different Twitter accounts. You can decide whether you want them to be public or private.

On your homepage, find groups. In the top right hand corner, there will be a button that says, “create group.” Click on this and make a group and add descriptions and invite people to be a part of it.

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