As a business, email marketing is a must for your strategy. Email marketing involves sending a commercial message to a group of people. There are different types of emails. Newsletters are the most common, and probably the type that you are most familiar with because you get them on a weekly basis. They give you updates about new content, events, and more depending on the business. Constant Contact is one of the market leaders for email marketing and are responsible for many of the newsletters end up in your inbox.
More Email Marketing Related Content from HVMA:
► Email Marketing Guide 2020
► Email Marketing Opening Rates
► Eye Catching Marketing Tactics
► How to Convert Your Email List Into Customers
Lead targeting is another type of email marketing. “Lead generation is the process of collecting and gathering leads by means of digital marketing.” The purpose of lead generation emails are to get new contact information from potential clients. For example, you can offer a coupon that the only access once they sign up for your service.
We don’t expect you do have to do this all on your own, however. There are many tools available for you to use, and one of our personal favorite tools is called Constant Contact. It’s simple, easy to use and understand, and it gets the job done. Get ready to enjoy using email marketing. Read on to check out some of its best features.
Templates Galore
With Constant Contact, there are so many different templates to choose from. This is an important part of the process as you want to stand out amongst your competition. Believe us, your competition IS using email marketing as well, so that means you will have to work that much harder if you want to get results from your customers.
Choose a template that you feel represents your company best. Maybe you want something a little more lowkey and sedate; or maybe your business needs something more upbeat, fun and quirky. Whatever you’re looking for, you can find something on Constant Contact. There are over 100 different templates, and each one is unique in its own way.
Get and keep the attention of your customers from the very beginning. Constant Contact has you covered.
Social Media Integration
If you’re going to use email marketing for your business, you need to have social media as well. In fact, these two things should go without saying no matter what. Your business needs to be available on every platform in order to reach the largest audience possible. A larger audience means more money in your pocket, something we all want.
Constant Contact works very well with social media. Share various newsletters, articles, and blog posts to different channels in seconds. Schedule them ahead of time if you need to. You can even build campaigns that integrate with the platform, making it a customizable and catered experience.
Keep Track of Data
When running a business, it’s important to continue to look back on data from the past. When you do this, it gives you an opportunity to determine what you have done well and what you could improve on. Constant Contact makes this part easy for you. It comes equipped with reporting tools that allow you to look at the number of messages opened, number of clicks, number of forwards, and so much more.
Running a business gets tricky, and that’s why it’s good to have everything in one place. If you get too unorganized, you could lose the direction of your business altogether. Constant Contact helps you avoid drowning.
Event Spot
If your company hosts a number of public events, Constant Contact can even help you with that. Called Event Spot, you can set up an event, including templates for landing pages and event registration pages. This makes the signup process for your customers almost too easy and leaves you to worry about what matters: the actual event itself.
As a business, no matter how big or small you are, it’s important to host events. This does a number of things for you. For starters, it gets the word out about your business to a large group of people. Sometimes when we do so much shopping and browsing online, we tend to lose sight of what’s real and what isn’t. It helps to have parties, readings, talks, and more for people to see the real you and the real operation. Never stop building the trust between you and your customers.
Easily Send Coupons
Everyone loves a good deal; why not send your customers a weekly coupon to spend in your store? Constant Contact allows you to do this while also tracking the coupon once you send it. This means you can see who’s using and not using it, and what they’re using for, etc. This all ties back into tracking your data and revisiting it when you need to. This helps optimize your business.
One of the best features of Constant Contact is the fact that you can access a free trial. There’s no reason for you not to try it. If you do, you’ll find that the results that you’ve been looking for. Sign up today!
