Running a business isn’t easy by any means. You have to worry about and deal with money, crunch numbers, keep up with the demands of customers, and keep the overall operation running smoothly without any problems. That’s a tall order for one business. Something to help alleviate the stress of everything starts with your website: content writing.
Content writing is one of the easiest ways to get people to notice your brand. The best part about it is that there are people whose job titles are literally “content writer.” Does it get much better than that?
A website content writer or web content writer is a person who specializes in providing relevant content for websites. Whether you have a marketing business, run a zoo, or bake all day in a bakery, content writers can cater writing especially toward your business. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website’s SEO. So even if you aren’t sure of what it is exactly you should be including in your website’s content, a content writer can handle it.
No matter your profession, there are words that people associate with everything. When we think of plumbers, we think of sinks, wrenches, and pipes. When we think of petsitters, we think of dogs, cats, leashes, and litter. When we think of librarians, we think of books, quiet spaces, and comfy chairs.
You get the idea.
Everything is associated with something no matter what it is. A content writer seeks out the words that people most associate with your brand and incorporate them into your website’s content which helps SEO and attracts more potential customers to your business in the first place. The system is basically foolproof.
What is SEO?
As stated before, SEO, or search engine optimization, is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic or visitors and the purchase of paid placement. Every little detail on your website has to have some sort of keyword to bring the attention you want, thus gaining more exposure and bringing in more sales.
How can we make this happen?
Through consistency in timing, topics, and messages.
When you publish something at the same time every day, week, or month, Google and other search engines will detect a pattern. This is good; you want that pattern to go noticed. If it does, Google will continue to organically push your site and attempt to bring more potential customers to you. The more often you post, the better, and doing so at similar times will greatly increase your chances of boosting business.
No matter the business, it’s imperative to only choose topics that are relevant to it. Gyms don’t post things about classic films. This is because classic films have nothing to do with working out at the gym. By posting fitness related content as well as fitness gear, accessories, and deals, gyms keep their topics consistent.
If something doesn’t feel accurate or seem correct when considering a new topic, it probably isn’t. This is where a content writer comes in handy. They know what will and what won’t work for you brand, keeping you up to date and relevant. Customers don’t like to see businesses that are all over the place, so keep things organized and together.
Values and morals mean a lot to people. When they see a business that stands by what the believe in, they respect it more, and this leads them to want to purchase their products. No one likes fake anything. The worst fake one can be is a fake business. That’s the fastest way to ensure no more customers. Remain authentic and real and people will flock to you.
The writing process is another important aspect of content writing. You can’t just throw something on a page and expect it to be good and for people to like it. The writing process is as follows:
You cannot skip any step, for if you do, the writing will not be the best version of itself possible. When the writing on your website it awkward, grammatically incorrect and full of spelling errors, you can bet people aren’t going to appreciate that. In fact, if they come across writing such as that, they will most likely leave the site all together. Errors typically mean something isn’t right, and people are quick to pick up on things like that. Prewrite, draft, revise, and edit multiple times if you want to do things the right way.
There’s no way around it: content writing is one of the most important things you can do to keep things running smoothly. Hiring a content writer will take the stress off of you and leave you to do other things for your business. Whatever you do, the content must be relevant, correct, and consistent.