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Professional Content Writing Services for Your Website

WHAT IS IT?

Content writing
woman using laptop

Creating articles and written content for your website and social media channels including relevant keywords, news, blogs, and consistently updating your website for your audience.

WHY DOES YOUR BUSINESS NEED CONTENT WRITING?

Content writing is the lifeblood of your business. If you don't continue to add new, relevant content to your website, your audience won't grow. When your audience grows, you get more exposure and rank higher on search engines--something you really want.

ARTICLES: Relevant to your industry filled with keywords, key phrases, and SEO content.

NEWS: It’s important for you and your audience to stay up to date with the latest in news. Let us take care of that for you.

We know how much your business means to you. We can help by creating content based on your needs to attract the attention of potential customers while maintaining a professional look and feel of your website.

Professional Content Creators

Articles we wrote

Writing your Article

Do you even know what you’re doing when it comes to articles? You can’t even begin writing until you take care of multiple other steps. Read about our guide in this article.

We can learn so many things from one single article. Whether it’s an article about the best restaurants in Atlanta, popular vacation spots near me, or the most influential influencers on social media, there’s an abundance of knowledge waiting to be discovered. Writing is an outlet for so many different things, and anyone can do it.

Before you start writing

Of course, those articles typically need more than twenty minutes to achieve greatness. There are multiple steps involved when writing an article. The first and most important is to pick out a topic. The topic must be relevant, interesting, and have a lot of information surrounding it. If it turns out there isn’t much to read about regarding said chosen topic, it might be best to turn back to the drawing board and figure something else out.

Become an expert on your topic

This brings us to the second most important aspect of article writing: research, research, research. Without conducting the proper research, there’s a chance you could spread false information, and that’s worse than simply writing a poorly written article. As long as the topic is something that people are talking about, then there are bound to be articles discussing it.

Never plagiarize

Though the information comes from the knowledge you gain from reading other articles, do not plagiarize the authors’ works. Again, plagiarizing is just about the worst thing to do from a writing standpoint, so make sure the information is presented in a new, fresh way from your perspective. Like you, that author took time and effort to cover an important topic, and they deserve to have their work be all their own. 

Make an outline

When it comes to actually writing the article, be sure to make an outline after you complete your research. An outline is a tool that organizes written ideas about a topic or thesis into a logical order. You can use this tool to separate your main ideas from your subtopics, summarize what you want to say in each paragraph, and even pose questions for yourself to answer in your article. An outline will help you in just about every aspect of your writing, so it’s imperative to construct one before proceeding with any actual writing yet.

Who’s your audience?

As you begin to gather and collect your thoughts regarding how you want to build your article, you must be aware of your desired audience. For example, when talking about the latest Google phone, you know your audience will be people interested in technology. If you want to write an article about parenting, your audience will obviously be young, new-to-the-scene parents. Having a desired audience in mind makes writing the article much easier, for you have a direction to go in and build upon.

Never stop drafting

While it might be tempting to just write the whole piece out in one go, writing drafts is the way to go. When you write first, second, and even third drafts, it gives you the opportunity to work out every kink that you missed throughout the first few times around. When you write something once through, you get the very first, usually rushed version of your article, and that’s sloppy. Always write multiple drafts before you think about publishing anything.

Revise your work

Always revise your work. When you stop revising, the piece falls apart. Even if you had the most miraculous idea and you know the article will be perfect, that doesn’t usually happen. Revising your article is the key to a thoughtful, evolved piece of work, and the people reading your article will benefit from it.

Technology is your friend

Grammar check and spell check are your best friends. Technology certainly has its perks, and those are two of them. If you have any sort of grammar or spelling related errors in your article, it automatically makes you seem less knowledgeable on the subject, which in turn means the article is less credible than people thought going into it. People notice things like that, especially the ones that tend to read articles often. We don’t use typewriters anymore, so use the tools that are available to you in this day and age. Your iPhone even has grammar check and spell check available to you, so there’s no excuse for a poorly written piece of writing.

The writing process loves you no matter what

The beauty of the writing process is that it can apply to any and all sorts of writing. Whether you want to write a nonfictional piece about digital marketing agencies in Atlanta or a fictional piece about a person’s journey on MARTA, the writing process works. Again, technology is your friend, and it can help you no matter what you wish to write.

Even if you don’t consider yourself to be a “writer,” that shouldn’t stop you from attempting to write a good, solid article. The writing process is infallible, and anyone who follows it will have a great piece of work at the end of it. This applies to your overall lifestyle, too; with a few drafts and constant revision, by the end of it, you will have produced something beautiful. Happy writing!

What Content to Post on My Website

Your website’s content matters most. Are you doing all you can to make sure you have the most relevant, up to date information? If not, this article has all the information you’ll ever need.

Websites make the world go ‘round. Websites provide us with more information than a phone book ever could, and in a much faster way than we got used to. Since people surf the web multiple hours a day on their laptops, tablets, and phones, the urgency to build a website to promote your brand has never been higher. That’s why it’s more important than ever to have reliable, accurate, and authentic content on your site.

Building a website is a great place to start–but where do you go from there? What sorts of things will you put on display? What does your intended audience need to know? Who even is your intended audience? 

These are questions that need to be answered before you even contact a web design service provider for building a website of any kind. While a website can and should be your strongest asset and best friend on the road to success, a bad website can have the opposite effect, leaving you customer-less and full of bad reviews. Read on to discover what you need to avoid any of that, and instead have a thriving, fruitful business venture.

Written content

This is one of the most important things to put on display. Posting things like articles, blogs, news posts, or any other sort of information relating to your company is essential. It gives your customers a sense of trust, and they know that you know your stuff. This makes you seem reliable, which allows you to build a relationship with customers instead of coming off as just another company.

Not only is posting written content important, but you must do it daily. Believe it or not, this greatly helps you behind the scenes, too. When it comes to SEO, having written content will help promote your site organically on Google. Google likes when you have active, dynamic material that uses specific keywords. 

On the front end, the more you post, the more knowledgeable you are, which in turn makes your customers more knowledgeable, too. If you continue to post written content, your site is active, and people know that they can come to you.

Q & A

While a Q & A page does help potential customers out if they need an answer, you really want them to engage with you. This helps to build a connection and capture leads. The Q & A page is there for SEO purposes since it includes multiple keywords that the search engine wants to find and pick up. This will help move your website organically, while, of course, giving potential customers the answers they need.

With a Q & A page, you can always update and change it to meet the current status of your website. And, as previously mentioned, whenever a new question arises, you can always add it in in anticipation of someone else asking it.

Upload and change your pictures

Having a consistent presence on your site is the best thing you can do. By uploading new pictures of events you attended, graphics you made, or new products in stock, it keeps your audience abreast of what’s happening on your side of things. In turn, they get the information they need and deserve.

If you constantly add new promotions, offers, products or services, or even just update the old information, it’s important for visitors to your site and can provide them with what they searched for in the first place. When done right, they might even engage with a post and hopefully return again to your site.

If your customers see that your company got involved in some sort of charity event, blood drive, or any sort of fundraising function, they will immediately appreciate your philanthropic nature. Not to mention those are great places to show off your products to people and get a larger audience in the process.

Post reviews

Before deciding on a product, people almost always read the reviews of it first. If it has multiple bad reviews, odds are that they won’t want to purchase it. If the product has multiple good reviews, however, that makes them want to purchase it all the more. Your website needs to follow the same pattern: provide good service and encourage people to leave positive reviews in order to make people want to come to you.

When you make your reviews public, people know they can trust you. If you are trusting enough to have people write about you without being edited, you must be good at what you do.

Showcase your work

Any sort of awards, recognition, or shoutouts you receive need to be posted on your website. Again, this all goes back to trust and reliability: if you continue to give potential customers a reason to want to come to you, then they will. That all starts with your accomplishments. 

Even if you have yet to win any major awards, that doesn’t mean you don’t have anything to show potential clients. Show off with the graphic design of the website, brilliantly written articles, or anything that you find particularly intriguing and impressive. For instance, if your company guarantees weight loss results, show before and after pictures of previous clients. Any sort of content to show to your customers that you mean business and that they need to hire you instantly.

Showcase your team

Because where would you be without your team backing you? They deserve to be showcased on your website, as it shows customers a behind the scenes look at what happens in your office. When you show your team, you give an authentic, real-time look at the people who make the products your customers continue to buy. The more authentic you are, the more they will want to purchase items or services from you, and the more people they will tell about your services.

The key to all of this is to be real, approachable, and authentic. People don’t want to buy from companies that don’t have these traits, and it’s likely that you don’t either. Why would you want to be something you hate to see in other businesses?

Follow these tips and tricks to building your website, and success will follow.

Writing and SEO

When it comes to SEO, keywords are the most important things to remember. A keyword is an idea or topic that defines what your topic is about. Whether you’re a marketer, a restaurateur, or a plummer, there are words that people automatically associate with your area of business. Google is like one of those people that likes to associate words with you.

Keywords are Key

The way Google notices your keywords is through the use of SEO. SEO, otherwise known as search engine optimization, is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. This is where keywords come into play. If your website contains necessary keywords that other people are searching for in Google, Google will recognize the keywords on your site and organically move it for you.

Cater Your Content to Your Brand

In order to continue to grow your business, it’s imperative to write content and relate it back to your brand. An easy way to do this is to write articles. While writing a good, quality article with correct grammar, spelling, and direction, you must remember to include keywords.

Not sure about what keywords to include? An easy way to do this is to sign into your Google analytics account. Here, whenever you search anything, a list of related keywords and a list of similar things other people searched for will appear. This tool is the best and easiest way to get a feel for what keywords you need to use.

For example, if we type in “Atlanta marketing,” related keywords range anywhere from “entry level marketing jobs in Atlanta” to “fashion marketing jobs in Atlanta” to “sports marketing jobs in Atlanta” and so on. These are terms that you want to include in various articles you write. Even if you aren’t hiring, you can discuss different types of marketing and what each one entails and how yours is different from them, or even do some research on what most needed forms of marketing in Atlanta. Some words and phrases that other people searched for include “digital marketing events in Atlanta,” “Atlanta business events,” and “advertising jobs in Atlanta.” These are all great places to start and great keywords to use in articles. Since Google knows that people are searching for things like this, the information on your site will pertain to different searches, thus organically moving your post.

Have Keywords on Every Page of Your Site

Keywords should be on every page of your site as well. It’s not enough just to place them in articles because your site ranks higher the more keywords it has in various places. Since your site likely has different pages such as about us, history, awards showcase, services, etc., make sure to place the keywords on all of them. This will greatly boost your chances of getting organically pushed since Google will be able to pick up on the words in multiple places.

Your Data and Stats

In order to keep up with what people search for on a daily basis, you must constantly keep up with your website’s data and statistics. Google analytics can help you do this as it keeps updating your rank. The more often you check to see what other people are searching for, the more opportunities you have to rework your site and add articles and blog posts that do contain the keywords people need to find. The Internet doesn’t sleep, and neither should you when it comes to the success of your business.

Keep an Eye on the Competition

If you continue to have trouble with coming up with things to write about, check out your competition. See what words they have written over and over again on different pages of their site and compare theirs to yours. Since they are the competition, you want to make sure you have more than they do in order to generate more traffic to your site instead of theirs. That being said, you can learn from what they do and make it better to improve the overall functionality and SEO of yours.

Users Will Thank You

SEO is important for so many reasons, but one in particular is that it improves the overall user experience of your site. If potential customers browse your site with swiftness and ease, the odds that they will return are very high. In addition to returning, they will likely spread the word of your site to friends and family based on their experience they had the first time around. Search engine crawlers check your site for understanding the meaning of what you want to say, and determines how easy or difficult it might be for a human to read it. That said, SEO helps create a good, lasting impression in addition to so many other things.

There are many factors that go into having a useful, informative website, and SEO is arguably the most important one of them all. A tool that can improve the user experience, help craft your content into understandable terms, and boost your site organically on search engines is worth using. There are multiple ways to make SEO useful for you, and once you do, your business will thank you for it.

How To Upload Articles; person typing on laptop

Does your website have a section dedicated to written articles and other content? If the answer is no, that’s the first obstacle on the road to success. Check out our article to figure out what to do regarding your articles.

If you’re a small business looking for a place to build your website, WordPress is a good place to start. It’s easy for you to construct, it’s easy for users to navigate, and the results will come out great. Writing and uploading articles has never been easier.

When it comes to uploading articles to your site, there are extra steps that you might think to take. They all have to do with SEO and behind the scenes information, but forgetting to label certain areas might hurt your chances of people finding your articles that took you time to create and put together. Follow the steps below to ensure you have everything set up as necessary.

Writing the Article

This is the easiest part. In order to write your article, you want to pick a topic, do research on it, and edit it a few times over. Make sure that your topic has to do with your brand. If you don’t it hurts your chances of being able to relate it back to the content of your business, which might leave potential customers confused. Always have consistency when you write anything on your site. When people visit your site, you want them to know everything about you right off the bat without having to guess.

Uploading the Article

On the admin page of your website, click on Posts, and then add a new post. A simple way to transfer the information from your article is to copy and paste it in from whatever document you used to write it. Once pasted into the once-blank page of the site, it’s time to edit it. Yes, it requires yet another edit even though you’ve already made a few.

WordPress has a neat feature that allows you to see the readability of your article. It determines whether or not too many of your sentences are too long, if you use enough active voice, and even locates the number of transition words you use. WordPress makes it easier for you because you can highlight your problem areas. This gives you a chance to edit and make the readability better, which greatly helps potential customers to use your services.  

SEO

Similarly to fixing the actual contents of your article, you must add in the appropriate SEO information. This includes a focus keyword, internal links, external links, image attributes, and more. Without any of this, Google won’t move your article organically, causing fewer people to see it.

SEO and readability of your article are ranked by colors: red, orange, and green. If your article is red in both areas, then you have a lot of work to do. Make the changes necessary to make both SEO and readability to green, meaning it fits the requirements of having a successful article that people will read with ease and hopefully find with ease.

Images

Before you choose an image for your article, you must make sure it’s in the right dimensions. Depending on what your site looks like, you will either use rectangular or square images. Typically rectangular images work best. Either way, it’s essential to label your image.

Once uploaded, there will be four empty bars where you can type information. These say Alt Text, Title, Caption, and Description. In Alt Text, describe what the image is or what it’s doing. In Title, add in the title of the article itself. In Description, describe the image and the article together and just a brief overview of what the piece is about. Caption is something you only worry about if you want to embed the image in your article. If you would rather just have the image as the main image of the piece where people can click on it, then you can leave Caption blank. If you wish to have an embedded picture, simply add the caption that you want to see in the article.

Finishing the Process

Once everything is green, labelled, and understandable, it’s time to upload the article. Make sure you check off where you want it to go (for example, file it under “articles”) and be sure to confirm who the author of the piece is. As you continue to grow your website, you will likely have more contributing authors, and you want to give correct credit where it’s due. After you’ve added on all of the finishing touches, hit publish. Always remember to share your article on social media so that you can reach a bigger audience in a faster way.

WordPress is an easy to use, easy to understand website that will help grow your business in no time. Be sure to continue to play around with it and find out what works for your brand and what doesn’t. Always improve the voice of your brand and keep changing to meet the ever-changing world in which we live.

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Running a business isn’t easy by any means. You have to worry about and deal with money, crunch numbers, keep up with the demands of customers, and keep the overall operation running smoothly without any problems. That’s a tall order for one business. Something to help alleviate the stress of everything starts with your website: content writing.

Content writing is one of the easiest ways to get people to notice your brand. The best part about it is that there are people whose job titles are literally “content writer.” Does it get much better than that?

A website content writer or web content writer is a person who specializes in providing relevant content for websites. Whether you have a marketing business, run a zoo, or bake all day in a bakery, content writers can cater writing especially toward your business. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website’s SEO. So even if you aren’t sure of what it is exactly you should be including in your website’s content, a content writer can handle it.

No matter your profession, there are words that people associate with everything. When we think of plumbers, we think of sinks, wrenches, and pipes. When we think of petsitters, we think of dogs, cats, leashes, and litter. When we think of librarians, we think of books, quiet spaces, and comfy chairs. 

You get the idea.

Everything is associated with something no matter what it is. A content writer seeks out the words that people most associate with your brand and incorporate them into your website’s content which helps SEO and attracts more potential customers to your business in the first place. The system is basically foolproof.

What is SEO?

As stated before, SEO, or search engine optimization, is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic or visitors and the purchase of paid placement. Every little detail on your website has to have some sort of keyword to bring the attention you want, thus gaining more exposure and bringing in more sales.

How can we make this happen?

Through consistency in timing, topics, and messages.

Timing:

When you publish something at the same time every day, week, or month, Google and other search engines will detect a pattern. This is good; you want that pattern to go noticed. If it does, Google will continue to organically push your site and attempt to bring more potential customers to you. The more often you post, the better, and doing so at similar times will greatly increase your chances of boosting business.

Topics:

No matter the business, it’s imperative to only choose topics that are relevant to it. Gyms don’t post things about classic films. This is because classic films have nothing to do with working out at the gym. By posting fitness related content as well as fitness gear, accessories, and deals, gyms keep their topics consistent. 

If something doesn’t feel accurate or seem correct when considering a new topic, it probably isn’t. This is where a content writer comes in handy. They know what will and what won’t work for you brand, keeping you up to date and relevant. Customers don’t like to see businesses that are all over the place, so keep things organized and together.

Messages:

Values and morals mean a lot to people. When they see a business that stands by what the believe in, they respect it more, and this leads them to want to purchase their products. No one likes fake anything. The worst fake one can be is a fake business. That’s the fastest way to ensure no more customers. Remain authentic and real and people will flock to you.

The writing process is another important aspect of content writing. You can’t just throw something on a page and expect it to be good and for people to like it. The writing process is as follows:

  1. Prewriting
  2. Drafting
  3. Revising
  4. Editing

You cannot skip any step, for if you do, the writing will not be the best version of itself possible. When the writing on your website it awkward, grammatically incorrect and full of spelling errors, you can bet people aren’t going to appreciate that. In fact, if they come across writing such as that, they will most likely leave the site all together. Errors typically mean something isn’t right, and people are quick to pick up on things like that. Prewrite, draft, revise, and edit multiple times if you want to do things the right way.

There’s no way around it: content writing is one of the most important things you can do to keep things running smoothly. Hiring a content writer will take the stress off of you and leave you to do other things for your business. Whatever you do, the content must be relevant, correct, and consistent.

F.A.Q.

Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

Still have questions?

WordPress is one of the easiest platforms to use. In order to upload an article, on the admin page of your website, click on Posts, and then add a new post. A simple way to transfer the information from your article is to copy and paste it in from whatever document you used to write it. Once pasted into the once-blank page of the site, it’s time to edit it. Yes, it requires yet another edit even though you’ve already made a few.

There isn’t one right answer here. Depending on what products and services you offer, you can determine what kind of content to put on your website. Make sure it’s relevant and up to date no matter the subject.

Of course you can. However, we always recommend hiring the help of a professional since business owners already have so many other things to deal with, and since the information you should be writing about is constantly changing.

Yes, HVMA offers content writing along with many other services. Check out our content writing package and see what we can do to help your business grow.

Your content should never stop being updated. This means that you need to add something new to your website once a week at the very least. Ideally, you want to do more than that in order to keep your site noticeable on Google and other search engines. 

A Website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business.

Posts can be anything, including but to articles, blog posts, news posts, and even just general information and bits about your business. Anything to keep your customers in the loop.

Content writing keeps your website accurate and relevant. It gives you the opportunity to adjust and change the information as needed, and it lets your customers know that you are still operating and seeking ways to become better for them.

The five steps of the writing process are prewriting, writing, revision, editing, and publishing. Before you even think about simply writing, you need to have ideas about how you want your piece to work.

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