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Engaging Weekly Emails Converting into sales

WHY EMAIL MARKETING?

Email marketing is one of the most efficient ways to turn potential customers into buying customers. Engage with your audience and potential clients on a weekly basis, create offers which lead to direct sales, and increase your revenue. We’ll come up with strategies and campaigns for you while you sit back and relax.

Different industries - Different approach - Same Expertise

Types of Emails & Industries

Automation Emails

Automation emails are preset emails that go out at a specific time of day on certain days. 
They trigger your audience to engage with your site, driving more traffic at the same time.

Holiday Emails

You love your customers, don’t you? Why wouldn’t you send them best wishes for the holidays or their birthdays? When you show you care, they will want to continue purchasing products and services from you since you are a thoughtful company.

Food Industry Emails

Food and beverages are two things people can’t live without. Use special offers, deals, and discounts to attract and keep customers near the register. This includes daily specials, giveaways, and special events.

Well-Being Emails

Create engaging emails to spread the word of wellness, book appointments, presents offers, show your services, and so much more.

Retail Emails

Create a buzz with special deals, offers, and discounts. In addition, tell your customers about attractive, new arrivals that they have to see for themselves right away.

Travel Agency Emails

Make people crave and book their next getaway right now! Show off attractive offers with images from exotic locations and amazing deals.

Announcement Emails

Good news: you can let your customers know about important dates for your business! Tell them about great sales, fun events, and new collaborations between you and other businesses. Get their attention fast and easy.

View Our Email Templates

Reports & Analytics

Collect data, analyze your audience behavior, and create more efficient emails from week to week with specific tags and more direct messages.

Articles we wrote

5 income generating reasons to start email marketing

If you haven’t made use of email marketing, it’s time you start. Before you do, however, you must assess your business. First and most importantly, you must have your business concept together before you begin anything else. If you don’t have a set idea of you who are, what need you fill, and who your desired audience is, then there’s a good chance your business won’t be as successful as you hoped.

However, if the above scenario doesn’t sound like you, and, in fact, you do have all three of those requirements squared away, then you can begin focusing on other aspects of running a successful business.

Don’t think that it’s easy from here, though; while you may have the basics set up, you still have to decide what steps to take from there. This includes how you plan to market yourself, where you plan to advertise, and what goals you want to achieve in a certain period of time. 

One surefire way to market yourself to a desired audience is through email marketing. The importance of this action can’t be understated, and if you implement its techniques, we guarantee that you will see a change in your business. If you still don’t believe us, take a look at these five reasons why you can and will benefit from email marketing.

1. Stay Connected

Email marketing gives you the ability to communicate with your audience–this includes current customers, potential customers, and even those who don’t know that they want in on your products. Email marketing is a highly effective digital marketing strategy of staying in touch with prospects and customers. When you have the opportunity to turn people into customers, you can’t pass on it. 

Sometimes people need to be reminded of your company, and that’s not a bad thing. We all have busy lives, and it’s hard to remember every single time we purchase a new item online from a store we haven’t heard of before. That’s where email marketing comes in handy. When you drop in and say ‘hey’ to your customers, it reminds them you’re still there and have great offers and products. Encourage them to come back and browse your products. From here, hopefully they will make another purchase, and then–boom! You have just received more new or returning customers.

2. Send Specific Messages

When you use email marketing, you have a chance to say something specific to your audience. Instead of speaking generically in a public advertisement, you can offer something else to those who are subscribed to your messages. Give them an incentive to want to come back and visit your store. This could be in the form of a coupon, a free item, or anything else that relates to the products you sell. Get creative. This is an opportunity to bring in more potential customers, so make the offer appealing and attractive to them.

3. Track and Retarget

You can learn a lot from someone based on what they click on in emails. When you use services such as MailChimpConstant ContactDrip, and others, you can send out mass emails to your subscribers. These services allow you to see what people are clicking on in said emails, be it a link to an article, a link to a product, or nothing at all. This lets you track clicks regarding what people enjoy the most from your emails. From there, you can customize what each subscriber sees to match what they click on most often. When you have the ability to track what your subscribers like, you can make their email experience with you much more worth their while.

On top of tracking your audience’s behavior, you can retarget certain people. Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic if they leave before completing an action. This includes your website, Facebook posts, and of course, emails. When we look at it from an email’s perspective, you have the ability to create a campaign  to only those who open your emails. From there, you can send emails catered to what people clicked on in them. This creates a more personalized experience for the user. 

If someone visits your site but quickly leaves, you can retarget them there as well. Simply based on what they did while they were there, you can create a campaign just for them in hopes of bringing them back to your site to continue to look around. The ultimate goal is that they either buy something or inquire further about your business, and that’s what retargeting is good at doing.

4. Increase Web Traffic – Get Higher on Google

Always place links to other relevant content on your site to peak the interest of your customers. The more they read and the more time they spend on your website, the better for you. The better your web traffic is, the higher the chances are that search engines will organically push your site. This basically means that even more people have the possibility of seeing your products, and your business may grow in the process. 

Always be sure to have plenty of links in your emails so you increase the number of chances people have to visit your website. It’s one of the easiest ways to gain new customers with very little effort on your end.

5. Make Them See You Without Searching for You

You want to be ahead of the game at every step. While some companies feel it’s best to wait to strike until potential customers visit their various pages on social media, you can’t think like that. Email marketing helps your customers know about your business before they even think they need to. Take advantage of the ease with which is takes to contact these people, and answer their questions as necessary. People enjoy when it feels like you care about them, and if you do this, they will be more inclined to want to purchase your products.

There are so many ways to run a successful business, but all good businesses start with email marketing. It’s quick, it’s easy, and it’s effective. If you still aren’t using email marketing to help you achieve success, it might be time to reevaluate your processes.

What’s the easiest way to get your brand noticed? Send out an email describing all the services you offer. According to a study, the average person checks their email 15 times a day. That’s 15 opportunities you have every single day to be heard—and that’s just one person. Imagine the growth your business could achieve if you did that all the time. Learn more about why email marketing is the way of the future in this article.

Photography Of People Using Smartphones – Free Stock Photo, Image, Wallpaper
In today’s technology ruled world, people check their smartphones multiple times every hour. Despite thousands of downloadable apps, there’s one permanently planted and won’t get deleted no matter how hard you try: email! Whether it’s receipts from your latest shopping excursion or a message from your grandmother that lives in Europe, just about every aspect of your life can be found inside of that one little app. Because this is such an important part of everyone’s routines, it’s great to use for growing businesses.

Email Packs a Punch
Though an email may still seem like only a small part of a person’s life, it’s important to realize the amount of information that can be packed into one message. Email marketing is quick, easy, and effective. When it comes to brand building, finding the easiest way to get the word out into the world is imperative. What better way to make that happen than to get into something a person checks constantly?

Anticipate Your Audience
To begin the process of email marketing, you must decide on your audience. You need to know what they want, and you have to present it in a way that they want to hear it. This will become easier once your business becomes more developed. One thing that will draw people into opening your emails is a consistent voice. If your voice varies from week to week, it won’t make sense to potential customers, thus they will stop opening your emails or unsubscribe altogether. If enough people cease to read your emails, they might end up under the promotions tab of email; or worse, spam.

Keep it Interesting to the Individual
The number one way to avoid spam is to keep the emails interesting. Interesting doesn’t necessarily mean loud, colorful, in-your-face presentations; sometimes it just means adding a personal touch. By writing their name in the subject line or adding region-specific information, it might be just the thing they need to want to continue hearing what you have to say. If you show customers early on that you care about them, it creates a stronger relationship in the long term.

Don’t Forget a Mailing List
Another easy key to successful email marketing is so simple that it’s easy to forget, which is adding in a way for customers to sign up for a mailing list. It’s the only way to ensure that they will continue to receive information on your product. The more information that they receive, the more knowledgeable they will be. This will cause them to talk about it with other friends and colleagues who might be interested in your services. If it turns out they do take an interest in your services, then you have successfully added another customer through email marketing.

Consistency is Key
Humans are creatures of habit; they like to know what to expect and when to expect it. Your emails should go out at the same time every day/week/two weeks, or however often you see fit. If you keep up with a specific schedule, your customers will learn to anticipate new information coming their way. As a bonus, you should include a “lead magnet,” or something that grabs their attention. A lead magnet can be anything from a webinar to a graphic to a free offer of some sort—anything that will cause them to instantly want to know more about your brand and get involved with it; they know of the quality of your emails since they look for them every week, therefore they will want more.

Everyone needs a marketing strategy, and email is one easy way to do it. Learning to utilize email marketing is one of the most helpful things you can do as a business. By sending emails to potential customers, you build relationships, which is the most important part of a business. Without customers, your business cannot exist. With the help of email marketing, you can build and maintain those precious relationships and create awareness surrounding your brand. When people see the authenticity of your emails and realize that they aren’t just full of junk, they will appreciate what you have to offer. Email marketing offers a non-invasive way of promoting your business and content, and that kind of treatment doesn’t come easy in today’s not-so-private world.

ATTENTION READERS: there’s a special surprise waiting for you at the end of this article! All you have to do in order to find is simply read on to discover some can’t-miss eye-catching email marketing tactics for your business.

Do we have your attention yet?

This is just one of many ways to reel people in through email marketing. Though it might not seem like an email can change the course of your business, that’s untrue. In fact, the opening rate for a typical welcome email is 82 percent, meaning that almost everyone who receives it opens it. This is a great sign for your small business, as most small businesses rely on this kind of marketing to keep things running smoothly for them. If you want to reach the same kind of success, keep reading to discover what else we have in store for you.

Emojis

As technology has continued to improve, so have the little details that go along with it. For instance, the rise of emojis has turned into a cultural phenomenon, allowing anyone to illustrate a sentence with cute, small pictures instead of writing it all out like the old days. These emojis are colorful and eye-catching, meaning they make a great addition to a marketing email. Whether you feature them in the subject line or sprinkled throughout the text, it brings your email to the next level. It also allows the person receiving it to know that your business is cool and hip, an added bonus.

Capitalization

We tend to think of the Caps Lock button as a tool to use when we’re trying to get our point across. Whether you’re angry, showing surprise, or even disgust, the Caps Lock button is your go-to. For instance:

What are you doing?

The above sentence doesn’t make us stop what we’re doing. It’s pretty basic, and we won’t think much of it. But let’s look at another version:

WHAT ARE YOU DOING?

This one is definitely more eye-catching, and we automatically feel like we have to respond immediately because we want to know why the Caps Lock is on in the first place. Always catch the reader’s eye right off the bat in order to ensure that they read through the entire email.

Personalization

There’s no denying that we all loved to be addressed by our names. In most cases, our favorite words tend to be our names. It’s familiar, and not to mention refreshing when a business uses it, showing they care. This is why it’s so important to add the names of your customers in at the beginning of the email. Instead of saying, “Dear loyal customer,” it will say, “Dear HVMA Social Media.” Reading that makes for a much more pleasant experience, and it encourages the reader to keep going instead of stopping at the first line.

Direct Questions

As with our second example, a question piques the interest of the reader from the beginning. Instead of reading run-of-the-mill statements, a question is something entirely different and looks more refreshing than anything else. It keeps your readers guessing, which is something you want them to constantly do. This makes them want to keep visiting your site to see what’s new and different.

Call to Action

What good is an email if it doesn’t have a proper call to action? If you aren’t familiar with the term, it’s a marketing term used extensively in advertising and selling. You want to evoke action from the reader, meaning you the end goal is that they buy something from you after reading your email. Good eye-catching examples to use are the following:

We need your help!

Your opinion is wanted/needed!

What do you think about ______?

Appeal to them as a person and show them that you care about what they have to say. People always want to know their thoughts are valued.

Promise Value

Everyone loves free stuff. This is why it’s so important to include free or discounted offers in your emails. More importantly than simply including them, however, is to make sure the offers are known from the very beginning of the email. If people don’t see it right away, they might not want to read on, therefore missing your offer, promo, special deal, etc. 

Images

Images are a vital part of email marketing. Whether they’re big or small, you must have them. Most people are visual learners, or at least prefer looking at images to reading text. As mentioned earlier, emojis are a good start, but on a bigger scale, include colorful and interesting pictures to draw your readers toward. No one likes looking at dry material, so pack yours full of appealing material instead.

There are so many ways to create eye-catching content for your readers, but the main component is to have a unique approach toward everything you do. If you aren’t, email marketing won’t work for you, and that’s a huge market to miss out on. Please enjoy the surprising information found in this article, and check back every week for new content!

Between 2014 and 2018, the average office worker received about 90 emails a day and sent around 40 business emails daily. We can infer that, with the addition of so many different kinds of technology and with faster overall connection, that number has increased during 2019, and will likely increase again in 2020 and so on. What does this mean for you and your business? You have no time to waste. Start crafting a welcome email now.

What is email marketing? Email marketing is the act of sending a commercial message, typically to a group of people, using email. In other words, every email sent to a potential or current customer could be considered email marketing. In general, the actual opening rates of these emails are between 10 and 20 percent. If you want to raise those numbers, you’re going to have to take advantage of the most important aspect of this kind of marketing: the welcome email.

The Importance of the Welcome Email

The welcome email is your company’s ticket to success. Without a good welcome email, potential customers won’t pay any attention to it, and instead, move on and forget your business altogether. This is the exact opposite of the outcome you want. You want people to read your welcome email, absorb its message and the overall message of your company, and become a customer for life. With a little bit of tweaking, this can all be yours.

If you don’t think that a single email can hold the fate of a company in its contents, you are sorely mistaken. The welcome email is essentially the lifeblood of your company and has the ability to determine your company’s success, or lack thereof.

Unfortunately, many business owners tend to overlook the importance of the welcome email. They tend to get sloppy sometimes, and don’t send it until a few days after someone subscribes to receive emails from a certain company. This is a huge problem, as once people move onto something else, their brain is into something entirely new. You have to act fast if you want your business to stay in the forefront of their minds.

Timing is Everything

In order to stay in the forefront of someone’s mind, you have to send out the welcome email as soon as possible. If you time it just right, they’ll receive it, read it, go to your website, and hopefully make a purchase. If they have a good experience browsing through your products and services, they will hopefully return to make another purchase and become lifetime customers. Even better, they might even tell a friend of everything you have to offer, making them register to receive emails, too. Thus, the cycle begins.

To think it all started with one welcome email.

Not only is the timing of the welcome email important, but also the content inside of it. You want to have relevant information that’s applicable to your brand. Don’t waste time writing about things that aren’t related to your company; people don’t like to waste their time as they receive so many emails in a day as it is. When you put irrelevant information in the welcome email, people are far less likely to read it, let alone open it.

Be Catchy and Fun

Always have a catchy subject line. You want to get their attention as soon as possible. Saying something mundane, ordinary, or boring isn’t going to cut it. With the rise of instant entertainment whenever we want it, our collective attention span has decreased from 12 to eight percent, meaning if we don’t like something right off the bat, we aren’t going to like it ever. Use your creativity and create something that people will want to read about.

Everybody Loves Free Stuff

In addition to showing off your goods and services in the welcome email, you want to offer your customers something. Usually when someone signs up to receive emails from a business, they expect something free or discounted in return. Advertise a promotion, a good deal, or something equally as useful to them. Give them a reason to want to keep buying things from you. Free things are a good reason.

If there’s anything you take away from this, it should be the fact that you never underestimate the power of a welcome email. It can change the course of your business with a customer forever, so treat it with care. Always time it so that when someone subscribes, it goes straight to their inbox after they give you their email. Keep the information relevant and up to date, and always make sure it contains links to other areas of your website. 

Welcoming the Welcome Email

Drive as much traffic as possible to your website through your emails. Make enticing offers to have customers for life instead of just for the moment. Continue to send regular emails with equally as engaging content so that your subscribers can know to expect great things from you on a regular basis.

The welcome email is the beginning of it all. What are you waiting for?

Running a business isn’t easy by any means. You have to worry about and deal with money, crunch numbers, keep up with the demands of customers, and keep the overall operation running smoothly without any problems. That’s a tall order for one business. Something to help alleviate the stress of everything starts with your website: content writing.

Content writing is one of the easiest ways to get people to notice your brand. The best part about it is that there are people whose job titles are literally “content writer.” Does it get much better than that?

A website content writer or web content writer is a person who specializes in providing relevant content for websites. Whether you have a marketing business, run a zoo, or bake all day in a bakery, content writers can cater writing especially toward your business. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website’s SEO. So even if you aren’t sure of what it is exactly you should be including in your website’s content, a content writer can handle it.

No matter your profession, there are words that people associate with everything. When we think of plumbers, we think of sinks, wrenches, and pipes. When we think of petsitters, we think of dogs, cats, leashes, and litter. When we think of librarians, we think of books, quiet spaces, and comfy chairs. 

You get the idea.

Everything is associated with something no matter what it is. A content writer seeks out the words that people most associate with your brand and incorporate them into your website’s content which helps SEO and attracts more potential customers to your business in the first place. The system is basically foolproof.

What is SEO?

As stated before, SEO, or search engine optimization, is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic or visitors and the purchase of paid placement. Every little detail on your website has to have some sort of keyword to bring the attention you want, thus gaining more exposure and bringing in more sales.

How can we make this happen?

Through consistency in timing, topics, and messages.

Timing:

When you publish something at the same time every day, week, or month, Google and other search engines will detect a pattern. This is good; you want that pattern to go noticed. If it does, Google will continue to organically push your site and attempt to bring more potential customers to you. The more often you post, the better, and doing so at similar times will greatly increase your chances of boosting business.

Topics:

No matter the business, it’s imperative to only choose topics that are relevant to it. Gyms don’t post things about classic films. This is because classic films have nothing to do with working out at the gym. By posting fitness related content as well as fitness gear, accessories, and deals, gyms keep their topics consistent. 

If something doesn’t feel accurate or seem correct when considering a new topic, it probably isn’t. This is where a content writer comes in handy. They know what will and what won’t work for you brand, keeping you up to date and relevant. Customers don’t like to see businesses that are all over the place, so keep things organized and together.

Messages:

Values and morals mean a lot to people. When they see a business that stands by what the believe in, they respect it more, and this leads them to want to purchase their products. No one likes fake anything. The worst fake one can be is a fake business. That’s the fastest way to ensure no more customers. Remain authentic and real and people will flock to you.

The writing process is another important aspect of content writing. You can’t just throw something on a page and expect it to be good and for people to like it. The writing process is as follows:

  1. Prewriting
  2. Drafting
  3. Revising
  4. Editing

You cannot skip any step, for if you do, the writing will not be the best version of itself possible. When the writing on your website it awkward, grammatically incorrect and full of spelling errors, you can bet people aren’t going to appreciate that. In fact, if they come across writing such as that, they will most likely leave the site all together. Errors typically mean something isn’t right, and people are quick to pick up on things like that. Prewrite, draft, revise, and edit multiple times if you want to do things the right way.

There’s no way around it: content writing is one of the most important things you can do to keep things running smoothly. Hiring a content writer will take the stress off of you and leave you to do other things for your business. Whatever you do, the content must be relevant, correct, and consistent.

F.A.Q.

Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

Still have questions?

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Yes, HVMA will run your email marketing for you. We’ll come up with an extensive email marketing plan that best suits the needs of your business.

HVMA uses Mailchimp to facilitate email marketing for both our email marketing campaigns as well as the campaigns of the businesses we represent.

If you want to reach a larger audience and more potential customers, you must use email marketing as part of your routine. Sending out emails keeps you in the forefront of the minds of your customers, meaning more money for you at the end of the day.

If you want to grow your number of email subscribers, you must have a newsletter registration, Facebook ads, popup forms, attend networking events, and host events.

Keep all of the information in your emails as relevant as possible, and make it engaging so that customers will want to continue to read what you send them.

There are many answers to this question, but the most important thing is to assess your business and your customers. Use the data from past marketing campaigns and determine when your customers are opening your emails.

You need to read your customers and see how often they are opening your emails and at what time, and from there you can determine how many emails per week or month you should send.

The average open rate for a weekly email is 10-20 percent and for a welcome email is 82 percent when it’s done correctly. If you continue to send compelling and interesting emails following that, your customers will want to keep opening them to see what you have to offer them.

Some important metrics to monitor are open rate, click through rate (CTR), conversion rate, bounce rate, number of unsubscribes, list growth rate, spam complaints, etc.

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