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Facebook Ads Campaigns
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WHY FACEBOOK ADVERTISING?

With over 2 billion users, Facebook is the best place to gain the most exposure while reaching the newest, largest audiences possible.

Different industries - Different approach - Same Experties

Types of FACEBOOK ADS

Lead Generation

Collect leads through a multitude of ways, including emails; use for future email marketing and sales.

Traffic

Drive people directly to your website or landing page with curated Facebook ads for your business.

Awareness

Create awareness by way of branding and spearing words, creating engagement and gaining new followers.

Conversion

Convert the audience who claim to be shopping without the intentions of purchasing, or “just looking,” into buyers.

Retargeting

By way of the Facebook Pixel, you have the opportunity to retarget customers. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

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Reports & Analytics

Receive full reports for cost per click (CPC), cost per view (CPV), or conversions. Complete with quality ranking stats, audience engagement levels, and ad performances, Facebook advertising is worth it.

Articles we wrote

Why is it beneficial for you to start investing in Facebook ads right now? Because gaining new customers and Facebook ads go together. Get ready to reach new audiences and potential customers for your business. Always advertise where you can be seen–that place is Facebook. With millions of people already on the platform, the benefits for you to advertise on the network are endless.There are millions of users at your fingertips, ready to see the products you have to offer them.

Did you know that Facebook has more than 350 million active users? Out of these 350 million users, over 35 million of them update their statuses each day. More impressive than that, over 2.5 billion pictures are uploaded to Facebook each month. The best part? Over 84 percent of all Facebook users access the social media platform mobily. This means that these numbers are available to anyone with a smartphone at any one time of the day.

Don’t you wish you could have access to numbers like these?

Great news: you can!

If you aren’t sure what the process of Facebook advertising entails, the list as follows should help you get started:

  • Set up your ad account.
  • Choose your objective.
  • Name your campaign.
  • Target your audience.
  • Choose your Facebook ad placements.
  • Set your budget and schedule.
  • Create your ad.

Facebook posts move based on the engagement they reach. Without engagement, Facebook picks up on the fact that no one seems to be interested in the content of that certain post, in which case it won’t move. Encourage others to share, comment, and tag others in Facebook posts to see some movement.

Keeping up with a Changing World

As with most things social media, the world of Facebook is constantly changing. One of the biggest changes to date is the fact that Facebook isn’t relying on a simple like to move a post. A like is easy; all it takes is one click of a button, and, poof, the post officially gained a like. Facebook finally realized that this set the standards way too low for moving posts and decided to raise the stakes.

Facebook ads are a great way to generate leads. In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. By advertising on Facebook, you can almost instantly weed out who is interested in your products and services and who isn’t. This makes your life easier in the long run, as getting results without having to do much work is everyone’s goal.

Bring Back Your Customers

Retargeting is another way to reel your potential customers back to your website. You can retarget visitors from your site, people who clicked your post, people who watched a video you shared, someone who left a comment on your post, or even those who opened an email you sent to them. When you take advantage of retargeting potential customers and past customers, it automatically creates a larger audience for you.

If increasing your sales sounds good to you, you definitely want to consider Facebook advertising. The audience is already there waiting for you. This leaves you with very little work to do on your part. The process will be to make the advertisement, post the advertisement, and sit back and watch the inquiries roll in. When you already have so many things to do in other aspects of your business, you don’t want to sit around and waste time manually seeking out individual people. Those days are over, so start living in the 21st century.

Location Doesn’t Matter

Another benefit of Facebook ads is the fact that you don’t have any limits as to the location of your audience. The Internet reaches practically every corner of the world, meaning you can advertise to literally anyone, anywhere. Though business owners used to only be able to advertise on television, radio, billboards, and things like these, that isn’t the case anymore. Location isn’t everything as it stands, and Facebook advertising allows you to reach an even bigger group than you ever thought possible.

Speaking of antiquated methods of advertising, not only are the benefits of advertising on Facebook better for business, but they’re also better on your wallet. Posting an advertisement online is much cheaper than buying a slot on the radio or a commercial slot on television. Billboards only reach a certain amount of people and cost too much for what they actually do. Stick with Facebook ads and you’ll be living large.

Living Mobily

Our world these days is mobile. Almost everyone is addicted to their phones. Smartphones such as iPhones and the Google Pixel have the ability to access the Internet from anywhere, meaning people use Facebook mobile almost as much, if not more, than Facebook from a desktop computer. Since phones are with us everywhere we go, the chances of someone seeing your Facebook ad increase exponentially.

Perhaps the most important reason to advertise on Facebook is due to the sheer amount of data you can collect from one ad. With old ways of advertising, there wasn’t really a way to see how the ad was being received unless people started visiting your store and buying things from you. With Facebook ads, you can track how well they’ve done, who has interacted with them, who has not, and all in all develop a way to either make it better, or leave it alone and let it work its magic.

Advertising on Facebook has so many benefits that you’ll start to wonder why it took you so long to use them in the first place. Keep up with your data and make sure you make changes, if necessary, to keep your business running smoothly. You’ll be thankful that you did.

If you use Facebook regularly to advertise, you’re probably familiar with their optimization metrics and how they work. Even though this may be so, Facebook is once again changing things around, so it’s time to get used to a new way of using the platform to boost business for you. Some of the biggest changes to get used to are as follows:

Facebook has decided to remove 10-Second Video Views, Cost per 10-Second Video View and Unique 10-Second Video Views all together. Those options will no longer be available to you.

As per Facebook’s website: In July 2019, ThruPlay replaced 10-second video views as the default optimization for video views campaigns. ThruPlay optimizes for video plays to completion or for at least 15 seconds. We’ve found that ThruPlay optimization drives cost-efficient brand lift that’s on par with 10s video views, and exceeds 10s video views for ad recall lift. As part of this transition, we removed the 10-second video view optimization and billing option in July 2019. We will remove the corresponding metrics mentioned in October.

Several of the names you are familiar with will change in order to make things easier to understand and more consistent. 

It’s important to keep in mind that there are only name changes–the metric optimization system with the following will still remain the same. 

  • Video Plays replaces Video Watches.
  • Unique 2 Second Continuous Views changes to Unique 2 Second Continuous Plays.
  • Video Average Watch Time changes to Video Average Play Time.

In an effort to improve the consistency of conversion reporting on Facebook, they will be removing the Leads (Form) metric, as it currently exists outside of the Leads metric. Instead, an On-Facebook Leads channel breakdown within the Leads metric will replace it. All actions captured within Leads (Form) today will be represented in the On-Facebook Leads channel breakdown. The Leads metric will be omni-channel and include both on and off-Facebook leads. This should help users both on and off the platform while still keeping everything organized.

Be aware of the changes, and adapt your business to learn how to master them once again. Let us know your thoughts!

With each passing year, shopping gets easier and easier. Facebook’s Marketplace is no different. Members of the Facebook community can buy, sell, and browse different items. It brings people together through a common activity, making the world feel a little smaller.

Facebook Marketplace is somewhere you can easily get a higher number of sales with a much smaller amount of work to do so. You can even find your future home there, too. The concept behind Marketplace’s algorithm is something that we have seen before, but Facebook found a way to improve it and make it more, well, Facebook-like. As per the social network, “Marketplace is a convenient destination on Facebook to discover, buy and sell items with people in your community.” They have found an algorithm that works for them and is easy for people to use and understand. People buy and sell their clothes, furniture, and trinkets on the social network and make money from it. The items will be shipped to the buyers’ doors, and the transaction is complete. It’s quick, it’s easy, and everyone is getting into it.

Though people can pretty much sell whatever they like, there are some rules that users must follow. People cannot sell:

  • Adult products or services.
  • Alcohol.
  • Animals.
  • Event tickets.
  • Gift Cards.
  • Healthcare items (thermometers, first-aid kits, etc.).
  • Illegal, prescription or recreational drugs.
  • Tobacco products or tobacco paraphernalia.
  • Unsafe supplements.
  • Weapons, ammunition, or explosives.

It’s impossible to always know who you are dealing with over the Internet, so it’s important to exercise precaution when buying something from a seller on Marketplace. Facebook’s tips for staying safe are as follows:

  • Protect your privacy.
  • Meet in a safe location (if meeting up with someone).
  • Verify the item in person.
  • Use cash or person-to-person payment methods.
  • Don’t sell recalled items.
  • Watch out for counterfeit items.
  • Be cautious when buying or selling cars.

Anyone can buy and sell items on Marketplace so long as they have a Facebook account. If you want to sell something, click Marketplace in the left menu from Facebook’s homepage. Click + Sell Something, then click Item for Sale. Enter a title for your listing, the price, your location and a category for the item (example: Furniture, Baby & Kids). You can also add a description. To mark an item as Free, you can enter 0 as the price. Click +10 Photos to upload a photo of your item from your computer. You will then click Post. If Post is grayed out, make sure you’ve included a title, price, location, photo and category. After that, you can sell to your heart’s content!

The categories on Marketplace include:

  • Home and Garden.
  • Rentals.
  • Vehicles.
  • Home sales.
  • Family.
  • Hobbies.
  • Electronics.
  • Clothing and Accessories.
  • Classifieds.
  • Entertainment.
  • Deals.
  • Others.

If you have something you want to sell that falls under any of these categories, you are good to go. 

Selling your things on Marketplace has its benefits

There’s no limit to the amount of things you can sell which makes producing a higher number of sales easier than ever. There’s no price limit for buying and selling, which is good for you. By choosing Marketplace over anything else, you can actually help grow your business in the process.

One thing that is not allowed is posting the same item under a different location. If you put a couch for sale in Atlanta, but then you try to sell the same couch in Sandy Springs, Marketplace will not allow you to sell it. Facebook knows when you duplicate a post, and they don’t allow it. Even though this is the case, the market for selling is automatically bigger than it could be elsewhere since there are so many Facebook users.

In addition to selling items, it’s never been easier to pick up new items for your business. No more running to expensive stores to buy simple pieces of furniture for your office. Marketplace automatically shows you offers in your area, so selling and buying things for your business has never been easier. 

Offers shown to you are based on your past searches, so if you’re still looking for the perfect bed frame two weeks later, Marketplace will continue to show you bed frames.

This is a good opportunity to interact with potential new customers. Every new customer matters, and this is an easy way to get more.

Marketplace helps you build a good rapport with your community

If you continue to sell quality products and respond to inquiries quickly and professionally, people will keep coming back to you for future purchases, while Facebook continues to promote your post organically as it knows you are a reliable account.

Facebook doesn’t take one cent of any sales, so that means more money for you and your business.

Marketplace is surprisingly easy to use on mobile, meaning you can answer questions from anyone in the world at anytime, thus creating reliable relationships.

Marketplace and AI

So, how does Marketplace really work behind the scenes? You might be interested to know that it’s powered by AI. That’s right, THAT AI, as in artificial intelligence.

As per Facebook coders:

“For buyers, we use computer vision and similarity searches to recommend visually similar products (e.g., suggesting chairs that look similar to the one the buyer is viewing) and the option to have listings translated into their preferred language using machine translation. For sellers, we have tools that simplify the process of creating product listings by autosuggesting the relevant category or pricing, as well as a tool that automatically enhances the lighting in images as they’re being uploaded.”

The autosuggestion tool exists behind the scenes, so it’s not something you can just access; it’s doing the work for you without you even realizing it. So whatever item you last searched for, Marketplace will have another series of products ready for you to look at next time you make a search. 

Facebook built a multimodal ranking system called Lumos as well as an image understand platform called DeepText. The two work together, and the index for each product includes layers for both the text and images, which is how they determine what shows up for your searches. 

What about advertising on Marketplace? You can use the ad manager to design and create the ad and set your own budget. As per the social network:

Then you’ll select your ad placement. We recommend you choose Automatic Placements for your ad, which allows it to appear on Marketplace, News Feed, Instagram, Messenger and Audience Network.

People can see your ad when they use the Facebook app on their phones to shop on Marketplace. Your ad appears with other relevant products and services on Marketplace, so customers interested in your business can click to your website or app for more information.

As you can see, there are many ways to benefit from buying on Facebook Marketplace, but there are just as many when it comes to selling. If you want to improve your numbers and build your brand on one of the most widely used websites on the planet, consider joining the Marketplace and see what it’s all about.

What have your experiences with Marketplace been? We would love to hear your feedback!

Facebook ads work; point blank. Thinking otherwise will start your business off on the wrong foot, which is something you can’t afford to do. If you want to learn how to optimize them for your business, read on.

If you’ve ever heard anyone speak these words–or, better yet, if YOU have ever spoken these words–it’s time to change that thinking process. Facebook advertising DOES work, and if you haven’t had any success with it, odds are they aren’t being used properly. If this is the case, don’t fret; Facebook ads are far from rocket science, and when used correctly, they will do wonders for you business.

Why Facebook Ads DO work

With billions of Facebook users all over the world, it’s one of the most logical places to advertise for your brand or business. The traffic is already there, so you barely even have to get anyone’s attention or go out and search for people who might be interested in your ad.

Those who say Facebook ads don’t work for them also don’t know how to use them–point blank. The success is right there waiting for you. For example, if you went out and bought a brand new bicycle with cool wheels, bright colors, and a fun horn, but instead of riding it decided to put it on your head, it won’t work. That should go without saying. The only way the bicycle is going to transport you is if you ride it the same way you always have ever since the first time you learned how to do it. It doesn’t mean the bike doesn’t work, it just means that you don’t know how to make one go.

Facebook Ads Manager: your new best friend

Facebook Ads Manager is your key to success. As per Facebook Business’s website: “Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing.” Though it may look detailed and complicated, it’s not impossible to use. There are different types of campaigns available, such as:

  • Page Likes
  • Engagement Ads
  • Post Promotion
  • Acquisition Ads
  • Brand Awareness
  • Localized Ads
  • Website Conversions
  • Website Clicks
  • Event Promotions
  • Offer Promotions
  • Lead Generation Ads

As you can see, there are plenty of options for you to determine which campaign(s) work best for what you are trying to accomplish. Each option has a lot of details that need to be set correctly for the ad to be successful, which can be difficult to manage on your own. Not to mention they all do different things at different times, and trying to keep up and read up on all of the different categories can be hard while on your own. This could partially be why Facebook advertisements never seem to work for you. In times like these, an expert in the field could certainly come in handy.

Bring in the experts

While you want to build your brand and make your business grow on your own, it’s important to call in the assistance of professionals. Experts know how to optimize ads and cater them to your Facebook audience. Using Facebook ads are far from impossible, but it does help to have someone who knows what they’re doing to help you instead. Not utilizing an expert could be saving you money, but the outcome will probably be fruitless. Once that happens, odds are you will regret the couple bucks you saved then because you won’t be profiting off of the Facebook ads you created, thus raking in no cash at all.

Another reason why having an expert assist you is because it’s difficult trying to keep up with the daily changes Facebook makes to its algorithms. This isn’t something that people generally enjoy doing, so why would you want to dedicate your time to it? Experts should handle the boring stuff while you can provide the creative content you want your customers to see. 

Why experts are worth the money

No, you don’t save money by doing it yourself. Running a business is hard, especially when it’s still in the beginning stages of growth. Learning how to properly run Facebook ads and achieving success while doing so is no easy feat, and one person shouldn’t have to deal with all of it. Even if you have a small team backing you up, there’s so much going on, and with the constant changes, that makes a lot of peoples’ lives harder.

Your business is important. The fate of your business is incredibly important. By advertising on Facebook, you could reach the audience you never knew you had the chance to. Why spend hours trying to figure out how to operate the very valuable tool known as Facebook Ads Manager when you could have an expert help you? It’s worth the extra money you might have to spend.

What are you waiting for? Call an expert today and see how Facebook advertising DOES work and WILL work for you!

Facebook ads ensure success. You want your business to be successful, right? If so, learning how to operate and optimize Facebook ads is a must. Read on to discover how to make that happen for your brand.

In order to ensure the success of your brand, you must use Facebook advertising. The mega social media platform is home to 500,000 new users per day, with an average of 6 new profiles appearing every second. That means that in the time it took you to read this, roughly 8 or 10 new profiles have been created, and now another 3. With numbers like this literally increasing by the second, there’s no reason why you wouldn’t want to have it. 

That being said, Facebook currently wants to reduce the percent of likes and engagement from people for business pages. This process has been going on for a few years now. Right now, it’s about 0.5-1 percent, meaning that 1 percent of the people that like and follow your page will get to see your new post on their feed. While these numbers don’t appear to be ideal, they can still be used to your advantage. 

The reason behind this is because of:

  • The sheer amount of content on Facebook, and
  • For financial reasons.

Facebook now has to decide which posts to show to users. Its way of making money is from advertising so they want to “force” you to use it in order to gain your exposure. 

As with everything in our lives, Facebook has been making this change because the old algorithm simply doesn’t work anymore. There’s no way to stop people from joining the social media platform, and frankly, Facebook doesn’t want to do that. The more users there are, the more successful the company is, and the more money they end up making. Sounds like you and your business, right?

When you used to upload posts, it would automatically reach a large amount of followers. You didn’t have to do too much work to change those results. As aforementioned, this has changed. Now, the best way to move a post organically is by engagement or. Engagement includes anything from comments to video replays to shares and so many more. With so many people on Facebook, getting people to interact with your post shouldn’t be too much of a challenge.

When it comes to paid ads, the process is as follows:

  • Set up your ad account.
  • Choose your objective.
  • Name your campaign.
  • Target your audience.
  • Choose your Facebook ad placements.
  • Set your budget and schedule.
  • Create your ad.

Paid ads are easy to use. Whether you use them for impressions or brand awareness, lead generation, web traffic or sales and conversions, Facebook advertising wants you to use them. They help target a specific audience and allow you to control and build your audience. The more efficient they are, the better you perform and the cheaper the ads are for you to run.

Ads can also be used to retarget audiences based on their behavior or former engagement with your content. This helps you to get to people that previously showed interest in your content or products, but never actually bought anything. Think of all those people who put things in their cart but leave the site before making a purchase. Those are just a few of the people you can reach through the use of retargeting ads. 

Not only do paid ads help you bring people previously interested back to you, they also collect leads, create promotions, and convert offers to sales. A lead is a person or business who may eventually become a client. By placing ads on sites and getting people to leave their contact information in order to learn more, you have already gotten a lead. In other words, paid ads help you locate leads and they are essential to growing your business.

Everybody likes free stuff. If you say you don’t, you probably aren’t being honest with yourself. That’s why running campaigns that offer free coupons, resources, etc. are one of the best ways to generate a lot of traffic quickly. Promotional advertising is a tool used to attract interest in a product or service through offering additional incentives for making a purchase. It can include incentives like temporary price reductions, promotional gifts or giveaways. This is vital to gaining new customers for your brand.

There are so many ways to gain exposure and get new clients. Facebook advertising is one of the best ways to do so due to the sheer amount of people at your fingertips. Though Facebook constantly changes the way their advertising processes work, it’s important to keep up with the changes in order to make the advertising process easier and more lucrative for you in the long run.

F.A.Q.

Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

Still have questions?

Facebook ads are a great way to generate leads, collect data, retarget certain users, reach people in any location, save money instead of spending it on methods that don’t work, and overall increase your sales.

If Facebook advertising hasn’t worked for you in the past, the simple answer is that they most likely weren’t being used and operated correctly. We always recommend getting a professional to help you install the ads to ensure their success.

Everyone’s budget is different, so there’s no right answer to this. First, you need to set a target revenue goal, use Facebook Ad Manager to determine your conversion path, and from there, continue to monitor your results and adjust as necessary. This will allow you to decide what you should and shouldn’t be spending.

Yes, running your Facebook ads is one of the many services HVMA provides for your business.

Create engaging content, use successful tactics from pas ads, connect with new and diverse audiences, never stop searching for leads, and always try to stay one step ahead of the competition.

Absolutely. Advertising on Facebook works for businesses of all sizes, and it can work for yours, too. It’s all about growing your audience to reach people in different locations and making use of mobile campaigns so people can see your brand even on the go.

The different kinds of campaigns available to use are Page Likes, Engagement Ads, Post Promotion, Acquisition Ads, Brand Awareness, Localized Ads, Website Conversions, Website Clicks, Event Promotions, Offer Promotions, Lead Generation Ads

Facebook has more than 350 million active users. Out of these 350 million users, over 35 million of them update their statuses each day. More impressive than that, over 2.5 billion pictures are uploaded to Facebook each month. Over 84 percent of all Facebook users access the social media platform mobily. This means that these numbers are available to anyone with a smartphone at any one time of the day, meaning that, when used correctly, Facebook ads work quite well.

When you advertise on Facebook, you’ll set a budget for each ad you run, and then Facebook will try to spend your budget evenly throughout the time your ads are running (unless you use accelerated delivery). You won’t be charged more than the budget you set. You’re always in control of how much you spend.

First, set a goal you want to achieve from a certain ad. Then determine who your audience will be. After, figure out some possible objectives. Finally, you can decide what’s most important for the audience to take away from viewing your ad.

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