Facebook’s New Product Experimentation (NPE) Team launched a new application called Hobbi. The NPE Team creates applications that are “aligned with Facebook’s mission of giving people the power to build community but will focus on shipping entirely new experiences.”
The NPE Team also has already addressed their recent privacy concerns of Facebook users, letting people know that their priority is keeping information secure. All of their data services are monitored by Facebook’s Term of Service, Data Policy, and NPE’s Terms.
What Is Hobbi?
Hobbi’s description on the app store reads that the app “wants to help you document and remember the things you love to do. You can save photos of the projects you’re working on and the activities you love to do, whether it’s cooking, baking, DIY, arts & crafts, fitness or home decor. You can then organize your photos into visual collections in order to see the progress you’re making over time. You might just surprise yourself with how much you have done.”
The initial reaction of Hobbi is drawing several comparisons to the popular social media platform Pinterest. Pinterest is mainly used as a hub to save a bunch of ideas and projects all in one place. If something has been created, there’s a post about how it got created which you can save. Hobbi, while similar, is more focused on your personal progress. It keeps a record of how far you’ve come on your goals and initiatives.
One of the best features revealed is the creation of highlight videos. According to Social Media Today, one can “create highlight videos of your efforts which you can share with friends and family – so Hobbi is less about showing off your personal interests and more about encouraging participation by logging your own development.”
The biggest takeaway from this new app is that it has the potential to motivate people. People are inspired by the progress their friends and family make, and they will want to create and finish their own projects. Only time will tell the true success of Hobbi, but the NPE Team has definitely started a new wave.