Facebook is getting back to its advertising roots. Facebook has always been known as the number one place for businesses to go to promote their brand. However, Facebook is taking that same approach to rebranding itself. The 2020 NFL Super Bowl is vastly approaching, which means it is a prime time for businesses to attract new customers that normally would not be watching Television.
If you didn’t already know, the average cost of one Super Bowl commercial is nearly $6 million dollars. Keep in mind, that number is only for a 30-second advertisement. Obviously, Facebook is by no means struggling for funds.
By the 2nd quarter of 2019, Statista reported that Facebook had already surpassed more than 17 billion dollars in revenue. When you compare the numbers, $6 million is really loose change to them. They proved this by purchasing a 60-second commercial for the Super Bowl, which means they probably paid a minimum of $10 million for one minute of your time!
In addition to that, the advertisement will feature Chris Rock and Sylvester Stallone to help promote their Groups feature. The Groups feature allows the runners of Facebook pages to create sub-groups. So if you have a huge brand, business, or platform, you can create a group for your audience to communicate.
Why is Facebook spending millions for one minute?
Besides Facebook wanting to promote its new feature, they are also trying to put a positive light on their company. Facebook took a huge toll in 2019 with the numerous allegations and privacy scandals that occurred. Facebook was fined 5 billion dollars for privacy violations.
It was reported last August that Facebook paid outside contractors to sit and transcribe users’ audio. In other words, when you used the messenger application to send voice and text messages, you were recorded and listened too. Although most understand that anything posted on social media is never truly private, it still outraged users worldwide.
This huge advertising move by Facebook might potentially restore faith in their brand. People will not use any social media platform they do not trust. With the combination of using celebrity stars like Rock and Stallone with basic marketing strategies, maybe Facebook will change the minds of some of their users and gain new customers.