Facebook launched a Creator Studio application that will change how Facebook users manage their profiles. The app completely revolutionizes the meaning of account optimization. It allows you to manage your posts, view the success of your posts, edit them, and access your posts from anywhere at any time.
What Is Creator Studio?
Facebook released a statement describing the app that reads “the app is an evolution of and mobile complement to Creator Studio, the desktop hub dedicated to helping creators and publishers manage their content, track performance, and connect meaningfully with their audiences on Facebook. The new experience offers the same actionable insights and meaningful engagement metrics, all from the ease of a mobile device.”
According to Social Media Today, “users are not able to upload content to the app and create new posts via the tool. You need to create posts in either the Facebook app or via desktop, then schedule them or save them as drafts.” This is very important and might be a limit to how successful the application becomes. Social media optimization is all about having the ability to manage, create, schedule, and edit posts.
How will the Creator Studio compare to platforms like HootSuite? With Hootsuite, you can manage Facebook, Twitter, Instagram, LinkedIn, YouTube and more. You possess the ability to schedule posts at certain times and even schedule them to be released at the exact same time on each platform. It even offers certifications that you can purchase and take to try and pass and impress future employers.
Is More Needed?
While it has been acknowledged that Creator Studio is meant to be a complement to Facebook, how will users react? A wise man once said there’s no point in doing something if you aren’t going to do it 100%. Most users will expect Creator Studio to let them create posts in the app itself instead of using drafts.
Will Facebook add more to Creator Studio? Only time will tell. The potential of Creator Studio is astronomical.