Attention all Twitter users and marketers! If you’re already using them to advertise or are interested in using Twitter to better promote your company, this article is for you. This enormous social media platform has always been a big place for businesses to advertise.
What is Flight School?
As of Jan. 29, Twitter is providing a new and improved tool to navigate the ins and outs of advertising on its platform. This program is called ‘Flight School’. According to Social Media Today, Flight School “provides free courses in various aspects of Twitter literacy, and now sees a larger focus on Twitter ads best practices and tips.”
On their website, it states that these courses include “live trainings, downloadable resources, spotlights on campaign success stories, and a pathway to personal recognition. It’s a resource you can visit to learn how to plan best-in-class campaigns, ignite a new idea, lead a teaching session, or supercharge your own career.”
Twitter Is Still A Player
Whether you’re an expert or a beginner, Flight School is essential for your business. While Instagram is a huge marketing tool, Twitter is still doing big numbers. 2 billion videos are watched every day on there, which correlates with their 139 million DAILY users. The beauty of it is that you can reach thousands of people with one tweet.
Flight School is going to teach you how to make that one tweet, and reach the target audience that you need in order to be successful. However, before enrolling in Flight School, there are things you must establish first as a business owner.
Determine who your audience is first. Twitter is used for quick updates and the majority of the users are between 18 and 30 years old. In addition to that, make sure to research your industry. This part will take time. Luckily, Flight School knows that you’re a busy entrepreneur and prepare for that.
The courses offered are designed for owners to pick which ones apply to them! As a result, users won’t have to waste time learning products they already mastered. Twitter has created a revolutionary tool that will certainly be used by millions.