Currently sitting at the the fourth most downloaded app with 1.843 billion downloads, Instagram is one of the most widely used forms of social media. The most followed people typically have one thing in common: the blue V beside their name. Discover why becoming verified on Instagram is the best thing that can happen to your brand in the article below.
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Step One: Requesting Verification
Though social media runs the real world, it also plays a huge role in the world of social media marketing. What’s the key to letting customers know that you know your stuff? It’s none other than the verified check on Instagram, also called “the blue v.” Everyone wants it, but does anyone really know the steps it takes to attain this highly coveted mark? What are the benefits behind a verified account, and how will this step help your company grow? The perks are endless, and it’s about time you began the process of building your brand through the help of the blue v.
In the past, users have never had any control over their verified fate; it was completely up to the Instagram powers at be. Quite recently, however, Instagram has made it so that you can take the first step into verification by requesting your account be verified. To do this, you go to the three horizontal lines in the top right hand corner of your profile screen and scroll down until you see the words “request verification.” After that, you’ll answer some questions and take a picture of some sort of identification and go from there. Instagram will be notified of your request and take matters into their own hands after that. The first step is the easiest, and though no one likes to wait, that’s the second step.
Step Two: Internet Presence
The catch in all of this is that Instagram has a very strict set of criteria that any potential verified accounts must meet, and if yours doesn’t meet them, then it’s highly likely you won’t receive the blue v. The most important aspect in their hunt for verified accounts is internet presence. It’s imperative to have articles written about you as an individual, your brand, or your business. Without these qualifications, everything will remain stagnant, so that’s the main thing to consider before requesting a blue v.
Step Three: Network with Similar Brands
Before becoming defeated because Instagram didn’t verify you on the first go, remember why it’s so dire to have the v next to your name: it signifies a well-known, knowledgeable account. It’s now time to show why your account fits those requirements, and one way to ensure an internet presence is to network. By networking and interacting with businesses like yours, your company’s name gets exposure and more people visit your page, thus creating more internet traffic, which is exactly what Instagram wants to see out of its potential verified accounts. Continue to share your page on other social media platforms, such as Twitter, Facebook, LinkedIn, etc. The wider the audience that sees it, the more popularity and notice will follow.
Step Four: Authenticity
What do all the accounts that are verified on Instagram have in common? They are true to themselves and their brand; that goes for every aspect of it: the number of times per day they update their site, their overall style, and even their word choices. Without a personal aesthetic, they would be nothing. Their aesthetic came from their originality and authenticity. Instagram doesn’t want to see that your brand is one just like a million others; they want to see that you have a voice and a vision unlike anyone else’s. This includes a strong bio. People interested in what your business has to offer want to know who you are and what you are all about.
Step Five: Catchy Bio
Like deciding on a book, people aren’t going to read on if the first few sentences don’t automatically grab their attention. Once potential followers head to your page after seeing it promoted everywhere, part of their decision to follow your brand will be based on your catchy bio. Without a good bio, many people don’t even bother looking at the rest of the page. In order to build the following that you want, you must draw them in from the very beginning. If Instagram doesn’t deem your business fit for verification at that time, try again in 30 days when you have revisited the way you run things.
It’s not impossible to attain the blue v. So many accounts have already done so, and it’s about time that yours gets it, too. Network with similar brands, especially those who have already received verification; ask for tips and how they went about their journey. Stay true to your business and don’t waver from your original vision. Authenticity is key; Instagram has enough copycat accounts and wants to see some originality, which is where you come in. The more buzz you create over your brand, the more traffic you’ll receive from new followers. All these actions combined
will help your chances at becoming verified on Instagram, instantly certifying that your business is real, smart, and effective.