On Jan. 27, 2020, the creator of the vine broke the Internet. Dom Hoffman announced that a new social media platform is coming. It is called Byte, and being labeled as the successor to Vine.
On their Twitter account, Byte said “dear friends, today we’re bringing back 6-second looping videos and a new community for people who love them. It’s called byte and it’s both familiar and new. we hope it’ll resonate with people who feel something’s been missing.”
With the success of TikTok, the original concept of extremely viral, short videos are hotter than ever. Byte is introducing a pilot version that is available for Android and IOS, which they “will use to pay creators. The app celebrates creativity and community, and compensating creators is one important way we can support both. stay tuned for more info.”
Vine has been discontinued since 2016. The creators of Vine have been developing the idea behind Byte since then. How will this new platform be different and successful? Well, the original fans and users of Vine have a new sense of nostalgia. They will instantly gravitate towards Byte, just to get a sense of what they’ve been missing for all these years.
How Byte Works
According to Marketing Land, “The app has all the standard fixings of a social platform, including a home feed, explore page, notifications, and profiles.”
Since the app launched, it is already a top-three search on the IOS app store. It is currently ahead of TikTok at number one and proves that its target audience of middle school to early college-aged youth is already using it.
The structure is the same as Vine. Users will experience a timeline of 6-second videos that play repeatedly in a loop.
Byte Separates Itself
Hoffman has gone on record saying that this new application was not created to rival TikTok. Regardless if that was a politically correct statement or the plain truth, Hoffman will have to be extremely creative in order to make this social media platform survive.
Marketing will be critical. Investing in social media influencers to use the app can be a huge tool. Commercials and ad campaigns might also significantly improve Hoffman’s new creation.
Basic filters, streaming, video sharing, and other normal features won’t cut it. They have to offer something that users have never had before. But how can they do that when it seems we have everything between Instagram, Facebook, Snapchat, Twitter, and TikTok? Only time will tell.