Do you have trouble keeping your social media in check? Is it difficult to remember what you posted, when you posted it, and where it finally posted? Is this hindering your ability to have a strong and organized social media presence for your business? Hire Hootsuite.
Why You Need Hootsuite
If you answered yes to any of the above questions, look no further–Hootsuite is here to help. Hootsuite is a social media management platform, meaning the days of getting your social media posts confused with one another are officially a thing of the past. With Hootsuite, you can manage Facebook, Twitter, Instagram, LinkedIn, YouTube and more. You possess the ability to schedule posts at certain times, and even schedule them to be released at the exact same time on each platform. After using Hootsuite once, you might start to wonder why it took you so long to run your business the efficient way.
Hootsuite doesn’t just stop at scheduling posts, however; it teaches you how to create lists on Twitter, how to execute proper YouTube, Instagram, and Facebook engagements, and even how to conduct a Geo-Search. Even if none of these phrases make sense to you, Hootsuite offers online classes and tutorials to help you get the hang of things. It even offers certifications that you can purchase and take to try and pass and impress future employers. There really isn’t much you can’t do with the help of Hootsuite.
Creating Lists on Twitter
Twitter slows down for no one. Because of this, you need to be able to stay on top and ahead of the conversations taking place there. Twitter lists are a great way to group similar people and topics together. This helps you easily keep up with activity, and even gives you the ability to jump into relevant discussions and curate content of your own. Twitter lists keep your life organized, and when running a business, that’s one of the only things you can hope for.
When it comes to actually creating a list, follow the steps from Hootsuite’s website below.
To import an existing Twitter List into your Hootsuite Dashboard, simply navigate to the Add a Stream Helper, select your Twitter account, click Lists, and select the list you would like to add.
If you want to create a new list, select “Create New List.” Add a list name, an optional description, select if you want to make the list private or public and click “Save.”
To add a Twitter user to an existing list, simply click on their name and select “Add to List.”
And voila, you created your list!
Executing Proper Engagements
Even though you might consider yourself an expert when it comes to dealing with businesses and clients, even the best need a little help. How do you know the right way to engage with someone on social media? What’s the proper etiquette? Are there certain rules you have to follow? While Hootsuite can’t tell you the exact answer to these questions, it can certainly help make the process easier.
Hootsuite has a neat feature called “streams.” In your various streams, you can choose from which platform you wish to comment. For example, if you want to engage on Instagram, you can dedicate one stream to Instagram. From there, you can choose to focus on a certain hashtag. This means that all of the posts shown in that particular stream will feature the focused hashtag. This gives you the opportunity to engage with accounts similar to yours, or an audience who you think fits your brand. Thanks to this feature, you don’t have to spend time roaming through Instagram to find the perfect post on which to comment. You do more work for less effort, which is a win-win.
Conducting a Geo-Search
Don’t let the words intimidate you. A Geo-Search simply helps you locate local businesses around you, making your life much easier. This helps you create brand awareness while you continue to build your customer base.
As per Hootsuite’s website, think of Geo-Search like this:
Say you’re a small grocer and you want to locate potential customers who are interested in farm fresh, organic produce.
By performing a geo targeted search, you can engage in conversations with people looking for the kind of products you offer, thereby building connections with potential new customers in your target area.
It’s simple, easy, and gets the job done the first time around.
If you want make use of this feature, Hootsuite suggests doing the following:
Type in search terms such as “farm fresh” OR “local” and “?”; then click on the arrow to scan the relevant conversations happening within a 25 km radius of your current location.
Now you have a steady stream of updates from local Twitter users who have mentioned your search terms.
But, what if you need to monitor specific Twitter conversations happening in a different location?
To do this, go to the Google Maps home page, and enter the address around which you want to conduct the search.
Right click on the exact location, click What’s here? from the menu, and then copy the geocode.
From here, type “geocode:” after your search terms, then paste.
Type a comma after the geocode, and the radius you’d like to capture.
Double check that there are no spaces after the word ‘geocode’, or else the search will not work.
Something to keep in mind is that Google sometimes updates or changes their map feature. This means that you want to constantly check to make sure there haven’t been any huge changes to your geocode.
In addition to the services listed, Hootsuite is one of the best social media management platforms available to the public. If you want to keep your lives, both personal and business, neat and organized, then this is the scheduling tool you need. Consider the benefits from which you will reap and how this could impact your life greatly.
How do you feel about Hootsuite? Let us know!