Have you ever stopped and wondered why mailing lists exist? What is their purpose in life? Why do they matter so much for your business? How can you find the value in them and use them to achieve success? Why do we have emails?
If you have struggled with this idea before, struggle no more. We’ll start with the definition of mailing lists: a list of the names and addresses of people to whom material such as advertising materials, information, or a magazine may be mailed, especially regularly.
Right off the bat, we know that mailing lists are used to send people information. Essentially, mailing lists matter so much because they allow you to find which customers want what and receive what. With this data, you can analyze what is and what isn’t working for your business, thus improving the overall state of your business.
If all of this sounds too good to be true, why don’t you try giving email marketing a chance? This is only the beginning. Read on to discover five reasons more reasons that will change your mind altogether.
In order to collect emails, a good process to start with is newsletter registration. People have to enter in their email address where they can be reached, and just with that one person signing up, you have the ability to send them more of your website’s content. From here, you can use tools such as Mailchimp to help you see what that person clicks on when he or she receives an email from you, or if they click on anything at all.
When people find the content you put out interesting, they’ll want to sign up to receive more of it. This helps you discover what articles and posts people like, while also allowing you to weed out the ones that don’t get read as much. From here, you can begin to hone in your subject matters and topics further, making for a much more specialized business.
We’ve said it before, and we’ll say it again: if you aren’t advertising on Facebook, you’re missing out on a sea of potential customers due to the overwhelming number of Facebook users per month per country. We are no longer tied down to ads based on the location of your business, so take advantage of such an amazing tool.
Facebook ads also help you acquire leads. Lead generation is the initiation of consumer interest or inquiry into products or services of a business. If you offer something to the people viewing the ad, such as a free gift, special promo, etc., the way they receive said offer is via their email. Right then and there, by doing practically nothing, you’ve just gained another email, or lead, meaning you can keep sending them content and hopefully make them a lifelong customer.
There’s an art to creating a good popup form in emails and on your website. You never want it to look fake (think ‘You-Just-Won-A-Cruise-And-One-Million-Dollars’ with lots of flashing dollar signs and dolphins covering your screen). People know the difference between something real and something too good to be true, so you want to be able to find that perfect balance.
Consider having the popup form on your website contain a free Ebook, or a course, or something equally as valuable to someone on your site in the first place. If you provide an offer that’s enticing enough, that person will sign up to receive it, giving you yet another email to store away on your mailing list for future emails.
No matter what business you specialize in, it’s imperative that you attend networking events. When you do so, it gives you the opportunity to meet like-minded individuals within your field. This allows you to bounce ideas off of them, get a look at how they run their business, and even potentially work together. Networking opens up a world of opportunities, and these events are things you can’t miss out on if you want to continue to grow.
When you attend these events, you have to have a business card with all your relevant information on it. This gives you the ability to exchange business cards with others, thus keeping you in contact. When you receive other cards, that’s another email you can automatically add to your mailing list. Keep them in the loop of your company, and who knows? You two might end up doing business together.
A good habit to get into is hosting events of your own. While they don’t necessarily have to be networking events, they can simply be events to promote your business. When you sell or offer tickets online to potential buyers, have them put in their email address in order to receive their ticket. Once they do this, that’s another name to add to your mailing list. Now, not only will they receive information about your business on the regular, but they’ll also receive information through your event. This will hopefully lead to them spreading the word about what you do, bringing others to the next event, and ultimately ending up in more success for you.
It all starts with emails. Even though it seems like a small place to start, it’s one of the most essential things to have in order to achieve success in the long run. We highly recommend building your mailing list one step at a time.