Before starting your YouTube channel, the first thing you must do is figure out what type of content you’re going to produce. Be creative with your ideas. A wise person once said that there is nothing new under the sun. However, there are new and unique ways to present ideas already thought of. Let’s say you have your idea, and even know how you’re going to portray the concept. Who are you creating this content for? You need to develop a content marketing strategy. That starts with defining your target audience.
Who Is Your Audience?
What are the age groups of the people you are trying to reach? What content do they mostly watch? Youtube are all videos, but there are specific videos that resonate with people more than others. “Learning the age group will then let you know what they like. If your age range is between 18 to 30, then you know social media is the biggest way to reach them.” Quick Sprout states that “your content needs to be created for a specific audience you want to reach. The more you define your niche, the more your content will resonate with viewers.”
What type of videos are you going to release? Are you doing reviews, educating, giving out tips, entertaining, vlogging, or something else? Research is everything and it will help you answer these questions. 9 times out of 10 your topic is related to someone else’s topic. Find someone who is successful on Youtube that releases content similar to you, and take notes on how their subscribers interact. This will give you a jumpstart on how to go about your channel.
Choose Your Equipment
You have your content, but how are you going to shoot your videos? You might be saying that “I will use my phone,” but using a phone will only take you so far. It is worth your time, money, and resources to invest in a quality DSLR camera. For example, let’s say that your youtube channel will involve you being most stable, or in one place. In that case, you need to research and explore buying either a Canon or a Nikon camera. In addition to that, realize that your audience does not want a shaky video! You do not need to be holding the camera up while you record.
Instead, look at buying a tripod to maintain camera stability. Quality lenses cannot be underrated either. You need to be relatively close to the camera. The video should capture from your chest up, so look into getting a 40 mm or 50 mm lens. Lighting is also essential. Do not rely on the lights in your room or kitchen! We’ll say it again.
Do not rely on the lights in your bedroom or kitchen! Poor lighting will ruin the quality of your video, no matter how clear it is. It will just be a dim video with 4k quality. At-home studio kits can range anywhere from $40 to $200, so it just depends on how complex and expensive you want to be.
Last but not least, you need to worry about audio. Make sure that when you record, there are no background noises. This means turn off all air conditioning/heating, shut the TV off, put your phone on DND, and try and make your place as soundproof as possible. Have you thought about how your camera will record? While most DSLR has audio capability, it is smart to have backup audio not connected to your camera. Invest in a microphone that can work for your Iphone through a cable converter called a Rode mic.
We are now moving onto step 3. We have great content and amazing equipment needed to capture every moment! But wait, we have an issue. How are you going to edit the content? Please do not answer with Imovie either. There is a variety of software used to edit video, but the most standard is Adobe Premiere Pro. It is probably the easiest to use, and gives you several different options of exporting video, some that are specifically designed for Youtube!
Your viewers will appreciate the quality of editing you provide. How you edit can be the difference between a basic video and an exceptional video, despite the content being the exact same! If you don’t have the time, you can definitely hire a video editor. Keep in mind that this can cost a lot depending on the person’s experience. It costs you absolutely nothing to research videos on Youtube and become a self-taught editor. Although it takes time, it can save you thousands in the long run.
It is important to note that all software costs money. Yes, there are trials, but those only last 2 weeks. It makes more sense to learn the software that you are already paying for. Take the time to learn your product, and we guarantee that you’ll have a new appreciation for your work.
Your next task is to optimize your Youtube account. While you want to come up on Youtube searches, you certainly want your video to be high on Google ranks too. How do you do this? Use certain phrases with specific keywords that will target someone’s search. These keywords all depend on the type of video, content, and format that you’re using. “An easy way to figure out what keywords people are searching for is by using Google Analytics. It’s a free tool that does many things, but also offers a list of keywords people search for that are related to your business.”
Youtube looks for keywords in 3 different areas of your video: the title, the description, and the tags. Quick Sprout stated that “by including a detailed description of the video, you’ll naturally include related terms the algorithm can use to understand the topic of your video. This will make it easier to rank for relevant terms.” Be very specific with your keywords so Youtube can target them easily.
Connect With Other YouTubers
It is completely okay to draw inspiration and gain ideas from other Youtubers that make content similar to yours. Engage and like their videos, comment below the video, and connect with them. They might be able to help you navigate. The worst thing that can happen is not getting a response. Who knows? You might even get a promotion from that Youtuber for your personal channel. It’s all about building relationships and taking that extra step. Here is more about How to Become a YouTuber.
Some of the best Youtube channels out are Slo Mo, ZIAS!, Video Influencers, and The Breakfast Club. These are only 4 of the millions of channels available, but they give a wide range of different content you could provide. Slo Mo is a channel that has numerous creative videos.
They are extremely engaging and can help spark some ideas in your brain. ZIAS! is a young, energetic channel that is composed of 2 guys doing hip-hop music video reviews. Reviews are a huge part of Youtube, and they have millions of subscribers.
Video Influencers give a lot of tips on how to manage Youtube and much more. This is a great place to start when creating a channel. They certainly know what they are talking about. The Breakfast Club is a raw and funny channel powered by Power 105.1.
They conduct interviews centered around the entertainment industry. They have 4.28 million subscribers, so if you’re looking for a unique interview channel, this is a great place. The Breakfast Club gets millions of views on Interviews that last over an hour long.