What do you get when you mix a social media platform with networking professionals? You get LinkedIn, of course. One of the most popular B2B connection sites available, LinkedIn has brought together people from all different backgrounds, landing them their dream customers.
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Has LinkedIn worked the same kind of magic for you? Or are you struggling to see how other people make it look so easy? If the latter sounds like you, you’ve come to the right place. The first step is to increase your followers. There are a number of different ways to do this, and we’ll highlight some of them for you below. We recommend implementing at least a few, if not all of these tactics, and from there collect the data and analyze what does and doesn’t work for you.
Add Follow Button
Even if you are a solopreneur or market yourself as an individual such as a coach, a trainer, fitness instructor, a chiropractor, etc, it’s a good habit to get into to have a website. Even if it’s just to show off your skills, accolades, awards, etc., it still lets people know that you are a professional and want to be treated as such. This is why you need to have a button that people can click on in order to follow you on LinkedIn.
As you continue to drive traffic to your website daily, you want them to interact with you elsewhere as well. Have a “follow me” button that leads to LinkedIn, and connect with them there. You never who might be your next boss.
Promote on Other Social Networks
By now, you should know the importance of linking social media accounts to one another. When you make yourself available on Facebook, Twitter, Instagram, YouTube, and others, you open yourself up to the widest audience possible. Different demographics prefer different networks, so you have to appeal to all of them. (How to Get to Know Your Client)
When you go to make posts to these other networks, promote your LinkedIn as well. Encourage others to follow you and connect with you. Always provide an incentive for them to want to follow, as people don’t just follow anyone for no reason. Which brings us to our next point…
Post Engaging Content
As stated earlier, LinkedIn is still a social network, just with a twist. This means that people are still posting and sharing articles, blogs, stories, Personal Leadership Content etc., and that means you have to, too. If you don’t, what’s the point? Why would people want to follow you if your profile is stagnant and boring? Be sure to share and promote interesting topics about which people enjoy reading.
Consistently Add to Your Profile
Bringing us to our next point, post as often as possible, but don’t cross the line where it becomes annoying to your followers. You want them to engage with you and enjoy what you have to say, but you don’t want them to end up muting you or blocking you, or worse, disconnecting with you. Find out what people react to and don’t react to, and adjust the amount you post as necessary.
Take Part in LinkedIn Groups
Groups are on the rise on most social media platforms, and LinkedIn is no different. LinkedIn groups is an effective way to highlight your or your company’s page, which eventually attracts more followers. Launch your own discussions, contribute to others, and just engage with those around you. Join groups that are relevant to your business and actively participate in discussions. When you do, people will want to follow you due to your knowledge, skills, etc.
Work With What You Have
If you want more followers, you have to work up to that. Don’t ignore the ones you already have. Comment on their posts, congratulate them for promotions, share their articles, and generally make yourself available. This might come in handy when it comes time to ask for endorsements and promotions. Not to mention, it’s simply a nice thing to do. Uplift others, and they will uplift you.
Don’t Forget To Focus On SEO
SEO doesn’t stop just because you aren’t writing long articles. You always want to use relevant keywords and key phrases. This makes it easier for people in your industry to find you, and it requires a good research work from your end. Always make it so that people can find you when they need to–and make sure they can easily contact you, too! This means relevant content and a clear call to action.
There are plenty of ways to increase your followers on LinkedIn, but these are a few ways that are really going to skyrocket the number you have. Be active, be present, and be available. Promote your profile on your other social media profiles, and even ask friends to do it if you and they are both willing. Make it easy to find others and to have them find you. Never stop networking, and you’ll land the perfect customer.