Does your website have a section dedicated to written articles and other content? If the answer is no, that’s the first obstacle on the road to success. Check out our article to figure out what to do regarding your articles.
If you’re a small business looking for a place to build your website, WordPress is a good place to start. It’s easy for you to construct, it’s easy for users to navigate, and the results will come out great. Writing and uploading articles has never been easier.
When it comes to uploading articles to your site, there are extra steps that you might think to take. They all have to do with SEO and behind the scenes information, but forgetting to label certain areas might hurt your chances of people finding your articles that took you time to create and put together. Follow the steps below to ensure you have everything set up as necessary.
Writing the Article
This is the easiest part. In order to write your article, you want to pick a topic, do research on it, and edit it a few times over. Make sure that your topic has to do with your brand. If you don’t it hurts your chances of being able to relate it back to the content of your business, which might leave potential customers confused. Always have consistency when you write anything on your site. When people visit your site, you want them to know everything about you right off the bat without having to guess.
Uploading the Article
On the admin page of your website, click on Posts, and then add a new post. A simple way to transfer the information from your article is to copy and paste it in from whatever document you used to write it. Once pasted into the once-blank page of the site, it’s time to edit it. Yes, it requires yet another edit even though you’ve already made a few.
WordPress has a neat feature that allows you to see the readability of your article. It determines whether or not too many of your sentences are too long, if you use enough active voice, and even locates the number of transition words you use. WordPress makes it easier for you because you can highlight your problem areas. This gives you a chance to edit and make the readability better, which greatly helps potential customers to use your services.
Similarly to fixing the actual contents of your article, you must add in the appropriate SEO information. This includes a focus keyword, internal links, external links, image attributes, and more. Without any of this, Google won’t move your article organically, causing fewer people to see it.
SEO and readability of your article are ranked by colors: red, orange, and green. If your article is red in both areas, then you have a lot of work to do. Make the changes necessary to make both SEO and readability to green, meaning it fits the requirements of having a successful article that people will read with ease and hopefully find with ease.
Before you choose an image for your article, you must make sure it’s in the right dimensions. Depending on what your site looks like, you will either use rectangular or square images. Typically rectangular images work best. Either way, it’s essential to label your image.
Once uploaded, there will be four empty bars where you can type information. These say Alt Text, Title, Caption, and Description. In Alt Text, describe what the image is or what it’s doing. In Title, add in the title of the article itself. In Description, describe the image and the article together and just a brief overview of what the piece is about. Caption is something you only worry about if you want to embed the image in your article. If you would rather just have the image as the main image of the piece where people can click on it, then you can leave Caption blank. If you wish to have an embedded picture, simply add the caption that you want to see in the article.
Finishing the Process
Once everything is green, labelled, and understandable, it’s time to upload the article. Make sure you check off where you want it to go (for example, file it under “articles”) and be sure to confirm who the author of the piece is. As you continue to grow your website, you will likely have more contributing authors, and you want to give correct credit where it’s due. After you’ve added on all of the finishing touches, hit publish. Always remember to share your article on social media so that you can reach a bigger audience in a faster way.
WordPress is an easy to use, easy to understand website that will help grow your business in no time. Be sure to continue to play around with it and find out what works for your brand and what doesn’t. Always improve the voice of your brand and keep changing to meet the ever-changing world in which we live.