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Improved Ad Tools on LinkedIn

LinkedIn looks to improve its ad tools, so it will acquire a data analytics company called Drawbridge. This will allow them to use Drawbridge’s advance personalization AI and improve their overall performance to make it catered you, the user. As state by LinkedIn:

“We believe Drawbridge’s team and technology will allow us to accelerate the capabilities of our Marketing Solutions platform, helping our customers better reach and understand their professional audiences and measure the ROI of their campaigns across mobile and desktop.”

With the help of Drawbridge, LinkedIn will be able to create more personalized and targeted ads which is their goal. No other company has the access to information that LinkedIn does, so this could really be a game changer for them in becoming the number one platform for professional searches.

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F.A.Q.

Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

On your LinkedIn profile, there is a button toward the bottom of your profile that says, “Link Facebook.” When you click here, you will be asked for your Facebook information. When you do this, you can easily connect everything together.

On your LinkedIn profile, go to your profile drop down menu in the top right hand corner. Open it and click on “Privacy and Settings.” Directly under “Settings” in the top right hand corner, click on “Manage your Twitter Settings.” This will bring you to another page which invites you to add your Twitter information.

Go to your profile and click “lists.” Create a short description for each list, then add different Twitter accounts. You can decide whether you want them to be public or private.

On your homepage, find groups. In the top right hand corner, there will be a button that says, “create group.” Click on this and make a group and add descriptions and invite people to be a part of it.

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