LinkedIn looks to improve its ad tools, so it will acquire a data analytics company called Drawbridge. This will allow them to use Drawbridge’s advance personalization AI and improve their overall performance to make it catered you, the user. As state by LinkedIn:
“We believe Drawbridge’s team and technology will allow us to accelerate the capabilities of our Marketing Solutions platform, helping our customers better reach and understand their professional audiences and measure the ROI of their campaigns across mobile and desktop.”
With the help of Drawbridge, LinkedIn will be able to create more personalized and targeted ads which is their goal. No other company has the access to information that LinkedIn does, so this could really be a game changer for them in becoming the number one platform for professional searches.