Move over, Twitter and Instagram; you two aren’t the only ones where followers matter. Your LinkedIn Business profile needs them too, and here are some ways to make that happen.
If there was one social network that is more important than all the rest, it would be LinkedIn. LinkedIn helps you connect to professionals all over the world, and stay in contact with them. It is a “networking” must have, and the penultimate LinkedIn identity is your company’s LinkedIn Business Page. If you haven’t created a LinkedIn Business Page, it’s time to get busy. It’s free to do, but creation isn’t the hardest part. The challenge of having a LinkedIn Business page is getting people to follow it.
You must approach the creation of a LinkedIn Business Page with the understanding that it requires a specific amount of time each week to update and maintain. There is no purpose to the page if you are not committed to it, but if you want to promote your business, there are few vehicles as effective in generating buzz for your company than a LinkedIn Business Page. Here are five of the best ways to build and promote your page.
FINISH AND UPDATE
Make sure you finish your page set-up with a clear, short description of your company.
- Who you are
- What you do
- Why it is important
Fill in all the details. If you leave the page unfinished, you won’t be able to generate good numbers. Unify your page postings with design elements like color, logos (300X300 PNG), and Page Banners (1536 x 768 PNG). For significant changes (like you move to a new location) make sure you update your page details immediately. You should give as much attention to your LinkedIn Business Page as you would to a physical storefront. Your LinkedIn Business page is your professional digital image.
USE SHOWCASE PAGES WITH IMAGES
“Showcase Pages” are subpages on your Business Page, and they have their own followers. You can make as many as ten Showcase Pages, but don’t make more than you can maintain. Plan to update your Showcase Page content at least once a week. Successful Showcase Pages include professional and career advice, job openings, and employee spotlight pages. Use lots of images, videos, and GIFs to make your pages pop. Don’t be afraid to ask employees to contribute on a regular basis, and keep company self-promotion to a minimum (about 10% of content).
HAVE EMPLOYEES LINK TO YOUR PAGE
There is no better way to build your base than to begin with your own employees. Politely request that all employees follow the company page, and have the company page follow them back. Encourage employees to follow your page by writing an endorsement from their private profile when they follow, hold employee contests on your page, or do regular company surveys via your page to promote connections.
JUST KEEP POSTING!
Post to your Showcase Pages regularly, and publish any company slide presentations or professional courses on LinkedIn’s SlideShare platform. Put up video interviews with employees, informational videos about products and services, white papers, and job announcements to specific Showcase Pages. Share employee posts that show your company, your employees, or your customers in a positive light. Make sure your weekly to-do list includes posting to Showcase Pages.
PUT YOUR LINKEDIN URL EVERYWHERE
Share your LinkedIn Business Page URL on everything:
- Company stationery
- Email signatures
- Promotional materials
- White papers
- Annual Reports
- Social Media
Post your LinkedIn
We would love to hear back from you! Share some of your best practices with us and even failures on growing your LinkedIn business page. You can contact us here or email us at firstname.lastname@example.org.