The holidays are fun for everyone, but for your business, it should also be busy. People are always buying products and services around this time, and without you telling them about yours, you won’t make money.
It’s the most wonderful time of the year! Who doesn’t love the holidays? Spending time with family, eating delicious food, and for the business owners out there, increasing their sales. That’s right ladies and gentlemen, the holidays are officially upon us, and it certainly is the most wonderful time of the year for everyone involved.
More Holiday and Marketing Related Content from HVMA:
►The 2020 Thanksgiving Marketing Opportunity
► Black Friday 2020: Shop Or Flop?
► The Future Of Personalization In Digital Marketing
► Omnichannel Marketing – The Ultimate Marketing Pathway
‘Tis the Season
The latter half of the year is when people really start shopping. As soon as October rolls around, stores unveil deals that are too good to resist, and people immediately take advantage of them. This includes store with tangible items, such as large general merchandise stores, furniture stores, clothing stores, and anything in between. This also includes buying up gift cards for certain restaurants, excursions, and more. We can’t forget memberships that are typically too expensive to afford, but thanks to this time of year, they often go on sale, making it easier for us to purchase them.
This is the season of gift-giving, and people spend all season getting ready to do just that. Thanks to the frenzy of purchasing gifts for friends and family, companies big and small make most of their money around this time.
Why the Holidays Matter to You
The holidays come once a year. They last from October to around mid-January, which gives you plenty of time to increase your sales. Take advantage of this time and make it worth it. Everyone is in a good mood, wanting to spread love and cheer, and that means money in your pocket. This is an opportunity for you to change the course of your entire year. Whether or not it’s been as successful as you hoped for, the holidays allow you to change that. You can catch up on any sales you might have missed, and essentially start again, and finish the year stronger than ever.
Start preparing early. Don’t miss out on the money that’s waiting for you during this special time of year.
The Black Friday Phenomenon
Take Black Friday, for example. If you are unfamiliar with the special day, it comes directly after Thanksgiving. People typically consider this to be the beginning of Christmas shopping season, but as we’ve learned, the deals start way before this Friday. Even Black Friday itself has undergone so major changes. Now, stores open at midnight on Friday, and sometimes even earlier (Thanksgiving night). People are so eager to get the deals as soon as possible that they can’t even wait to finish their turkey before they find themselves at the mall at 9:00 PM on Thanksgiving.
Why do large stores such as Target, Walmart, and Macy’s do so well with getting the word out about these killer deals? They take advantage of online marketing, and they do it well. Advertisements on platforms such as Facebook and YouTube are especially important, simply because the audience is there. Facebook has over one billion users per month, while YouTube has a whopping two million per month and is the second biggest search engine besides Google. If those stores didn’t take advantage of what was already sitting there ready to look at their ads, they might not be as successful on Black Friday as they currently are.
Let’s Talk About You
Take this moment to ask yourself this question: is your online presence as strong as it could be? What more could you be doing to improve it as it stands right now?
The answer: increase the amount of online marketing you’re doing. It’s that simple.
Whether or not you use a professional to help you achieve your sales goals, it’s imperative that you make use of online marketing. At this time of the year, having a strong online presence is essential. Everyone, including your competitors, want to sell as much as they can to ask many people that they can find. If you don’t prove to your customers why you are the top choice for all of their holiday shopping needs, they might be tempted to go elsewhere. This means that no matter what you sell, make it appealing, and make it known. People have a need for even the strangest or most taboo products and services, but they can’t know what you have to offer unless you make it clear to them.
The bottom line is that advertising is the way to get anything done. Without a good, consistent campaign, no one will care about what you have offer them. Make your presence strong, and make it known to everyone. Show them why they should give their money to you instead of the other guys down the street.
Increase Your Online Presence
As previously mentioned, no matter how you increase your online presence, you must make it happen. That being said, we greatly encourage calling in the help of a professional. If you struggled at any time in the previous years with this aspect of your business, you might need to come to terms with the idea that you need help. There are plenty of capable professionals out there who could increase your sales tenfold.
Whenever the holidays come back around, you know this is the time to make money. Take this time to organize your products and services, and plan out what sort of deals you want to offer for them. If you have a plan in mind, this season will go much more smoothly for you than expected. Keep your goal of a higher increase in sales in mind, and make it happen either with or without the help of an expert–though we made our stance on that aspect clear. Either way, get ready for an exciting, action-packed season, and get ready to rake in the cash!
What are some ways you prepare for the holiday season? Let us know here!