Let’s face it: we all need social media. Though it might not be essential for humans to stay alive, it certainly is for their businesses. Social media management can improve your brand in ways you never thought possible.
If you’re one of the few companies that still doesn’t use social media as a marketing strategy, instead of asking “is social media management worth it,” you should be asking yourself, “how can I afford NOT to implement social media management?!”
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When Your Company Is Still Living in “The Dinosaur Era”
Throughout my career as a social media manager, I’ve noticed that the small businesses (almost all large businesses use it) who don’t use social media are stuck in traditional ways of doing business. Although word-of-mouth and referral business is still very much relevant, it’s entirely not enough on its own anymore. 8 times out 10 before a customer makes a purchasing decision, they research the company and the products online. You could be missing out on countless sales just by not being visible enough online including social media. Nowadays many people are treating social media as search engines for products and services they are inquiring.
How Social Media Can Improve Your Marketing
It’s important to keep in mind that as a business, your goal shouldn’t be to have social media. Instead, social media is a bridge for your company to meet its goals. It is estimated that 2.7 Billion people use social media (35% of the world’s population). Let me try and explain it with a few facts and numbers for a better understanding. A great example is Facebook which is considered the number one social media platform with a net worth of just over $70 Billion and 2 Billion monthly users. If you are wondering where the $70 Billion comes from, it’s through their advertising services. Surprisingly, they are quite inexpensive: roughly around $0.30 per click (CPC) and less than $0.03 per impression (CPM). This is an average estimate and prices of CPC’s and CPM’s vary.
Despite how small or large your company may be, social media marketing is an affordable way to advertise your products and services to millions and even billions of people regardless of your size or budget. Advertising on social media is an excellent opportunity to achieve your marketing goals and grow your audience.
The Difference A Social Media Manager Makes
These numbers and facts sound great; however, this is where social media management plays such an important role. With social media management, there has to be a strategy, and the strategy is more important than management. You may have an idea of what you want to do in social media, but it’s imperative that you know why you want to do it and how is it going to help your brand. Knowing how to read and use the metrics and analytics will tell you what’s working and what adjustments to make. Seeing the larger landscape view of constantly changing and evolving platforms makes the difference between a successful marketing strategy and a mediocre strategy with a beginning and no end.
A professional social media agency understands your industry and the core values of your business. They are on alert of your social profiles and can promptly respond to messages or comments. Although it may seem insignificant, it makes a significant impact. Social media specialist can quickly turn a complaint around and save a relationship between your company and the client as well as strengthen bonds with your audience. Social Media Agencies are on top of the latest trends and use the most recent cutting-edge tools to optimize your profiles and continue creating fresh, timely, relevant content more efficiently. Engaging with your audience is another big factor in social media management and creates conversion.
Managing a social media business account requires a whole set of skills such as marketing, SEO, algorithm, copywriting, blogging, graphic design, creativity, and so much more. A professional social media agency should be an expert in all these skills and know how to apply them to your specific niche. So, to answer your question, not only social media marketing is worth it, it is a MUST. The results you get depend on your goals and how proficient your social media management is.
We would love to hear your feedback about this article and what you think are essential traits of a social media manager. If you don’t have a social media marketing plan, let us know why not! Message us here or email us at firstname.lastname@example.org.