If only there was a tool that could help your business track conversions, optimize advertisements, and re-target those advertisements all without you lifting a finger…oh, wait, there is! Welcome to the world of the Facebook Pixel. It will change the way you run ads and, ultimately, your business.
More Facebook Advertising Related Content from HVMA:
Whether you’re a rookie when it comes to marketing tools or a vested veteran, there’s no denying the fact that the market is ever-changing and we’re discovering new ways to measure the successes of our businesses. Facebook Pixel is something you need right this second, for it’s basically one step closer to any guarantee that people will buy your products and your profits will increase.
Facebook has billions of users all over the world, so it makes sense to advertise on their platform. Customers are the lifeblood of every company, for without them, there would be no companies. By being able to track who wants what and how often people are visiting your site and buying your products, it ultimately means success for your business. Since the technology world is constantly changing, it’s imperative to keep up with the times, which means you must update your ways every now and again. Pixel helps let you know when that time has come.
What is Facebook Pixel, anyway? It’s a short piece of code provided by Facebook that is to be placed on your website. Before you shy away because of the use of the word “code,” you can rest easy knowing that you don’t have to be a coder to use it. Anyone can use it and it’s free to install. You simply place the Pixel code in all the pages on your website so it can accurately monitor when and what happens.
The code itself consists of two parts: the base code and the standard event code. The base code is what identifies your ad account, while the standard event code specifies the action you’re looking to do. The base code will stay the same on each of your pages, but the standard event code should match the action you want (i.e., purchase, subscribe to our email list, etc.).
Facebook gives you the option of writing in the code yourself with their help, or you can email your information to a developer and they will take care of it for you. You have options, and you will be able to get it done. The only way your business will make money is by selling your product, right? Of course.
Don’t you hate when someone puts your product in their cart but forgets about it and leaves it there? Facebook Pixel is here to eliminate that teasing behavior. One of the Pixel’s many functions is to re-target ads to people who already started a process on your site. Those people who forgot to purchase their items will receive an ad on their Facebook page of the product they didn’t buy. The goal is that once they see an image and are reminded of its existence, they will go back to the site and finish the job. People are 70 times more likely to buy an item if they get a re-targeted ad, as shown by marketing statistics.
Perks of Re-Targeting
Besides re-targeting ads, Facebook Pixel can track conversions that occur on your website. A conversion is the point at which a recipient of a marketing message performs a desired action. This means that Pixel can keep track of who buys what based on the ads that you targeted. This helps you check on what is and isn’t working when it comes to your marketing strategy and make the changes necessary to improve it.
As if that wasn’t enough, Pixel also takes those conversions and optimizes the ads that go along with them. To optimize means to improve, so Pixel will take the ads that have already proven to be successful and try to find more ads like the ones that have already completed a conversion. Pixel will help find the Facebook profiles that would be interested in your products, thus hopefully creating even more conversions and higher profits for your brand.
There are plenty of other tools on the market, but Facebook Pixel is a one that you can use to help your brand succeed and will do so with very little work from you. Advertising on Facebook is one of the most important things you can do today, so why not work with a tool that’s already owned by it? By monitoring and tracking conversions while optimizing and re-targeting ads, you are ensuring a higher conversion rate than you would without Pixel.
With its easy-to-use and easy-to-install process, it is an essential tool for building your brand.
What have your experiences with Facebook Pixel been like? We’d love to hear your feedback!