If you currently or have used LinkedIn at some point in your life, odds are you understand the concept. LinkedIn is an employment-oriented networking site, meaning that people use it to find their next potential careers. The site has over 645 million users, and people generally feel good using it. Just don’t apply to be a spy…
What Is It?
LinkedIn has decided to switch things up, however. Before this week, it solely brought people together via the Internet–but those days are officially over. LinkedIn officially debuted an Events hub, where people can meet each other in person and get to know each other there. Events will be available for people of the job world to plan, announce, and invite people to meet-ups and other get togethers in the real world. As of now, Events are free, but that could change in the future depending on the popularity of the new feature.
As of October 17, these events will be available to English-speaking countries first, followed by non-English speaking countries soon after.
What Are the Benefits?
It seems as though LinkedIn decided to take a page out of various dating app’s books and followed in their footsteps. With the possibility to meet people in person instead of simply online, it opens up the door to more potential career matches. There’s only so much one can learn about someone via the Internet, and if people can show actually show their potential instead of just telling, it could lead to a large increase in jobs all over the world.
Ajay Datta, Head of Product for LinkedIn in India, had this to say about the recent change:
“I think there is a massive whitespace for events today,” he said. “People don’t have a single place to organise [work-related] offline meetups specific to an industry or a neighborhood. People want to find other people.”
Only time will tell to determine how this new style of LinkedIn will work. However, this should bring some major changes to the future of LinkedIn and networking in general.