We’ve heard time and time again that LinkedIn is the top social networking platform. On this site, you can connect with other professionals, apply for jobs, message owners of companies, follow news streams, and much more. LinkedIn Learning: Find out the key features of LinkedIn in this exclusive article.
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LinkedIn Learning: The Beginnings
The first thing you need to know is why LinkedIn should be on your list of social media applications that you use every single day. There are countless benefits to using LinkedIn’s services. First, as a founder, CEO, or any other owner, you have the ability to join groups with other like-minded professionals. For example, there are millions of groups such as the Harvard Business Review, Finance Club, Marketing Communication, Entrepreneur Startups, and numerous more. Just in the few listed above, there are over 4 million members in these select groups.
Joining groups as a business professionals can lead to new opportunities, and even give you the opportunity to learn more. Joining marketing and digital strategy groups can help you develop and improve your marketing strategy for the future. Entrepreneur groups can connect with people who are in the same exact boat as you. You can mature relationships with people who share similar experiences with you in regards to your business.
Another benefit as a decision maker is the ability to receive endorsements and reviews from other professionals. What does this mean? As a decision maker, fellow business peers can review your business profile. While doing this, they can endorse or boost your skills, give recommendations based on your page, and truthfully serve as an online witness that yes, “Mark Ramsy”, is competent in marketing, social media advertising, human resources, and anything else.
This is why engagement is so important. Without engaging on LinkedIn, other professionals will have no reason to come on your page and verify your skills. Engaging with other people on LinkedIn is one simple way to separate yourself from other business profiles. A LinkedIn user once said that “I’ve noticed when I endorse someone they almost always come back and think of something to endorse me for.” It’s almost like reverse psychology. When people see you boost their profile, they want to return the favor.
Another useful LinkedIn benefit is that you can really establish yourself as an expert in your field. We mentioned earlier how you can have other professionals boost your profile and skills, but what is the first step to getting that? The first step is having some content and expertise on your page. On LinkedIn, you have the ability to post documents, articles, videos, photos, media, and other content to your page underneath each job title you hold.
What have you done at each position in your career that can be shown off? If you are an owner, why not show a picture with the logos of all the clients you have worked with. If you are the founder of a multimedia company, use this feature to display some quick videos of the projects you’ve created for people in the past. The idea is to make your LinkedIn profile a one-stop-shop for all things business. When people visit your page, they should see your resume, job history, engage with you, and be able to view your expertise!
LinkedIn Sales Navigator
One of the most important things of LinkedIn learning is LinkedIn Sales Navigator. So what is it? “It is a sales management tool designed to help sales reps tap into LinkedIn’s extensive network more effectively and, ultimately, land more (and better) deals.” The Sales Navigator can promote your page to thousands of accounts across the platform and boost your success. There are 2 different types of Sales Navigator plans on LinkedIn. The first is a professional approach.
Every user will receive 20 InMail messages per month, 1,500 saved leads, advanced lead and company search, custom lists, lead and account alerts, and notes and tags. 1,500 leads can absolutely transform your business, and with the 20 InMail messages, you can connect with other professionals even more personally. Furthermore, the other option is the team lead approach. In this, you get 30 InMail messages per month, 5,000 saved leads, TeamLink, CRM integrations, and even 25 out-of-network unlocks per month.
Let’s break down some of these huge features. CRM integration stands for customer relationship management. “A CRM’s primary purpose is to organize, track, and manage all of your customer information, activities, and conversations. This helps your sales, marketing, and customer service teams better understand your customers. It also ensures you are delivering the right message at the right time.” Through this specific software, it pulls job and position titles of people from LinkedIn, and pulls them directly to your page. After viewing, now you can contact and reach these new leads through the Sales Navigator.
Last but not least, don’t forget the amazing Sales Navigator TeamLink feature. This feature allows you to search and analyze your leads in a whole new way. On LinkedIn, you’ll see a display that shows you your sales preferences which allows owners to view their leads based on geography, industry, and even their company size. Not only can you learn where they are, but you can determine whether it’s a small or big business.
Focusing on the topic of searches, the Sales Navigator gets more specific than ever. One of the best benefits of the Sales-Navigator is their targeted search ability. When setting up a search, you can choose from so many different metrics such as keywords geographic location (by region or state), job title, company name, company size, company type (e.g., public, private, non-profit), group membership, school, years of experience, industry, job opportunities, number of followers.
It’s important to use these metrics to make better decisions about who you choose to connect with. Are you a manager or a decision maker? Well, maybe your company size metric won’t be that huge. However, you are new and want to meet with more established owners, so your experience metric might be higher than normal because you’re looking for tips on how to be successful as a small business owner.
In case you didn’t know, “LinkedIn has over 660 million users in more than 200 countries and territories across the globe.” With so many active users, it can sometimes get hard for users to manage their own page. That is the reason for virtual assistants. Virtual assistants help analyze and improve your LinkedIn profile for every aspect. One of the first things they do is improve and progress your LinkedIn profile page.
They look at everything including your profile and background picture, your headline, and your summary about who you are. Did you know that as a professional your headshot needs to be updated? What type of image are you portraying in your background? Does it reel people in or turn them away? In addition, virtual assistants analyze how your headline and summaries are. It can be true that maybe yours is too long. Sometimes professionals and business owners confuse headlines and summaries for being the same thing. This is where LinkedIn Virtual Assistants come in to help.
On the flip side, LinkedIn Virtual Assistants also help grow your business further. According to Elite Virtual Assistant, “a great task for your virtual assistant is to check your invitations every few days and instead of just accepting, have them…see just who they are and if it’s someone YOU want in your network.” Sometimes on social media you can get spam requests and invitations from people that you don’t even know.
These types of invitations are not useful to your network and Virtual Assistants sort through this for you on LinkedIn. They also can pay attention to groups that are relevant to the industry you are in. Are you an established sneaker store? Well, maybe they pay attention to several retail clothing and sneaker groups for you to join. Virtual Assistants help build your network on LinkedIn.
Lastly, LinkedIn also has very valuable insights. Just like Facebook, Instagram, and Twitter, LinkedIn’s insights give professionals a closer look at the success of their page. On social media, engagement is everything, and that’s how LinkedIn insights make an emphasis on. Unlike other social media platforms, LinkedIn insights tell you what your audience likes and subscribes to. In other words, you know what your audience engages with the outside of your page.
This way, you can learn what their interests are, and post or re-share similar content on your page to keep their attention. In addition to that, you can learn what industry they are in, their location, age, job title, position, and experience that they all have. This information is very useful to learning how to build your network and business. Use these metrics to connect with people that are on the same level as you as an owner. You can also use this information to determine what kind of employees you want to hire.
In summary, LinkedIn is a social network platform that every business owner needs to take advantage of. It is an entire network of people waiting to connect with you and take your business to the next level. The insights, virtual assistance, sales navigator, and many other benefits are waiting on you!