News: Updates

Black Friday 2020

Black Friday 2020: Shop or Flop?

As the Thanksgiving holiday and break winds down, the holidays begin to heat up. Before we move on, however, it’s important to take a look at this year’s Black Friday numbers. More Holiday and Marketing Related Content from HVMA:► Increase Your Holiday Sales► The 2020 Thanksgiving Marketing Opportunity► The Future Of

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stimilus check

U.S. Senate Passes Huge Coronavirus Stimulus Package

There hasn’t been much positive talk surrounding this coronavirus pandemic, and now all 50 states in the U.S. have reported coronavirus cases. Worldwide, there have been government-ordered quarantines to help stop the spread of this virus. Recently, there was some great news that hit the news channels. The United States

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Coronavirus Leads To Cancellation Of The 2020 Tokyo Olympics

Coronavirus Is Serious The Olympics were scheduled to start this July, but after several discussions, it has been postponed until the summer of 2021 due to the coronavirus outbreak. If you don’t know already, the phrase to follow right now is social distancing. Nobody should be around a group of

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Huge Help For Those Affected By The Coronavirus

The coronavirus continues to take the world by storm. The death toll is unfortunately rising. The United States’ coronavirus death toll reached 100 and there are thousands of new infections. Most recently, Idris Elba and 4 Brooklyn Nets basketball players got the virus, including Kevin Durant. One of the biggest

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Virtual reality

Facebook’s VR Is On A Brand New Horizon

Facebook started testing its new social platform: Horizon. According to Oculus, Facebook Horizon is a new social Virtual Reality world coming to Oculus Quest and the Rift Platform this year. This application is the “first step into an ever-expanding world of connection and exploration where anything becomes possible.” Facebook Gets

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Facebook ads

Facebook Bans Advertisements That Are Exploiting Users

The recent outbreak of the coronavirus is causing worldwide fear. People are stocking up on all toiletries and medical supplies like hand sanitizer, soap, tissue, and toilet paper. Unfortunately, the virus appears to be getting worse, with more cases coming out each day. Most recently, a cruise ship was quarantined

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Byte To Pay Out Big Salaries To Creators

Dom Hoffman, the creator of Byte and former Co-founder of Vine, announced this week that Byte will invest $250,000 into its top social media creators. Initially, this budget is coming from Hoffman’s own pockets. In time, the company believes that this generous salary will come from the advertising revenue they

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Facebook’s Creator Studio App Brings New Optimization Features

Facebook launched a Creator Studio application that will change how Facebook users manage their profiles. The app completely revolutionizes the meaning of account optimization. It allows you to manage your posts, view the success of your posts, edit them, and access your posts from anywhere at any time.  What Is

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Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

Still have questions?

Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.

Global reach, lower cost, trackable and measurable results, personalization, openness, improved conversion rates, and more.

You want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services. To stand a chance of being near the top of the results, you need to include those words and phrases in your website.

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

Post to social media, use landing pages, start email marketing, build backlinks, get listed in online directories, etc.

Yes. if you want to drive traffic to your website, increase your SEO/ SERP, position your brand as an industry leader and develop better customer relationships, then a blog is a good idea.

Call to action is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale.

In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

Collect email addresses from various shows and exhibitions, place pop up forms on your website, add a signup button in your emails, look through your existing database, collect through guest wifi, etc.

Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page.

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