While everyone loves Thanksgiving, some people enjoy the day that comes after it even more. That’s right, Black Friday is upon us, but the deals are already getting started in preparation for the big day. So, what is Black Friday, exactly? If you’ve been living under a rock all your
Memes are some of the most popular phenomenons to ever come out of the 21st century. If you’ve been living under a rock for the last ten years and aren’t sure what a meme is exactly, it’s an idea, behavior, or style that spreads from person to person within a
The vaping epidemic is out of control. The demographic at stake is young adults between the ages of 18 and 24 especially. E-cigarette use among young adults in the U.S. jumped 46.2% between 2017 and 2018, and that number has only continued to grow in 2019 into 2020. Though this
The unthinkable is finally coming to the United States: Instagram is officially testing hiding likes. While this Facebook, owner of Instagram, already tried this in some places internationally, it’s still new to the U.S. One of the reasons this is so huge is because the U.S. is one of the
Back in September, Amazon unveiled its latest technological achievements, which included the Echo Glow, Echo Flex, and even a Smart Oven. Perhaps the most impressive installment of them all, however, might be the Echo Buds. The Echo Buds are a direct take on Apple’s AirPods, and some even seem to
If you managed to pay any attention to the social media world this year, you might have noticed that Facebook underwent some serious privacy violations. In the midst of these violations, it’s clear that they haven’t always handled themselves in the most graceful fashion. It seems as though Mark Zuckerberg
While social media and technology have brought some truly amazing functions to the table, the rise of using this as an excuse to stalk friends, family, and significant others is not as glamorous. Recently following the removal of Instagram’s Following tab, an app called Like Patrol scraped users’ data without
If you use Facebook regularly to advertise, you’re probably familiar with their optimization metrics and how they work. Even though this may be so, Facebook is once again changing things around, so it’s time to get used to a new way of using the platform to boost business for you.
Some of the most common questions, along with the complete answers from our social media support experts.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Global reach, lower cost, trackable and measurable results, personalization, openness, improved conversion rates, and more.
You want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services. To stand a chance of being near the top of the results, you need to include those words and phrases in your website.
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
Post to social media, use landing pages, start email marketing, build backlinks, get listed in online directories, etc.
Yes. if you want to drive traffic to your website, increase your SEO/ SERP, position your brand as an industry leader and develop better customer relationships, then a blog is a good idea.
Call to action is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale.
In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Collect email addresses from various shows and exhibitions, place pop up forms on your website, add a signup button in your emails, look through your existing database, collect through guest wifi, etc.
Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page.
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