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Here are some of the most common questions, along with the complete answers from our social media support experts.

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FACEBOOK

Facebook ads are a great way to generate leads, collect data, retarget certain users, reach people in any location, save money instead of spending it on methods that don’t work, and overall increase your sales.

If Facebook advertising hasn’t worked for you in the past, the simple answer is that they most likely weren’t being used and operated correctly. We always recommend getting a professional to help you install the ads to ensure their success.

 

Everyone’s budget is different, so there’s no right answer to this. First, you need to set a target revenue goal, use Facebook Ad Manager to determine your conversion path, and from there, continue to monitor your results and adjust as necessary. This will allow you to decide what you should and shouldn’t be spending.

Yes, running your Facebook ads is one of the many services HVMA provides for your business.

Create engaging content, use successful tactics from pas ads, connect with new and diverse audiences, never stop searching for leads, and always try to stay one step ahead of the competition.

On your homepage, find groups. In the top right hand corner, there will be a button that says, “create group.” Click on this and make a group and add descriptions and invite people to be a part of it.

In one of its recent updates, Facebook has made all of your groups accessible in one convenient spot. Using your Facebook app, you will see five icons at the bottom of your screen. Groups are placed in the middle icon that looks like a bunch of people. All of the groups you belong to will be found here.
4. How to create a group on Facebook
Using your Facebook app, you will see five icons at the bottom of your screen. Groups are placed in the middle icon that looks like a bunch of people. When you go here, you will see an option to “Create Group” in the top right hand corner. Click here to create a group

On your Newsfeed, there will be a button in the top left hand corner that says “Live” with a red camera next to it. Click this. You will be able to add a filter to your video if you would like. Tap “Start Live Video,” then when you’re finished, click “End Video.”

For Facebook feed post images, the optimal size is 940 x 788 pixels. For a Facebook feed ad and shared link image, use 1200 x 628 pixels.

Marketplace is a convenient destination on Facebook to discover, buy and sell items with people in your community.

Marketplace is located on the top left hand side of Facebook’s homepage. Click on it. From there, you can filter your search to find what you want, including anything ranging from houses to cars to garden gnomes.

You can create large numbers of pages with single Facebook account, but it will be easier for you to create all pages about one niche; otherwise, it could become difficult to manage multiple Facebook pages.

Facebook Messenger is a FREE mobile messaging app used for instant messaging, sharing photos, videos, audio recordings and for group chats. The app, which is free to download, can be used to communicate with your friends on Facebook and with your phone contacts.

Absolutely. Advertising on Facebook works for businesses of all sizes, and it can work for yours, too. It’s all about growing your audience to reach people in different locations and making use of mobile campaigns so people can see your brand even on the go.

The different kinds of campaigns available to use are Page Likes, Engagement Ads, Post Promotion, Acquisition Ads, Brand Awareness, Localized Ads, Website Conversions, Website Clicks, Event Promotions, Offer Promotions, Lead Generation Ads

Facebook has more than 350 million active users. Out of these 350 million users, over 35 million of them update their statuses each day. More impressive than that, over 2.5 billion pictures are uploaded to Facebook each month. Over 84 percent of all Facebook users access the social media platform mobily. This means that these numbers are available to anyone with a smartphone at any one time of the day, meaning that, when used correctly, Facebook ads work quite well.

When you advertise on Facebook, you’ll set a budget for each ad you run, and then Facebook will try to spend your budget evenly throughout the time your ads are running (unless you use accelerated delivery). You won’t be charged more than the budget you set. You’re always in control of how much you spend.

When you advertise on Facebook, you’ll set a budget for each ad you run, and then Facebook will try to spend your budget evenly throughout the time your ads are running (unless you use accelerated delivery). You won’t be charged more than the budget you set. You’re always in control of how much you spend.

On your LinkedIn profile, there is a button toward the bottom of your profile that says, “Link Facebook.” When you click here, you will be asked for your Facebook information. When you do this, you can easily connect everything together.

Begin by making a normal post. There should be a new ellipsis in the top right of the empty post. If you click that, it will give you an option for “3D Photos” and you will find all of your portrait mode photos. Choose a portrait mode photo that you want to use, and it will automatically be processed as it uploads. Once satisfied, tap “Next,” then add an optional caption and click “Share.”

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

a. From your News Feed, click Events in the left menu.
b. Click + Create Event on the left side.
c. Click Create Private Event. Only invited guests will see your event.
d. Fill in the event name, location, date, time and description.
e. Click Create.

A fan page is the only way for entities like businesses, organizations, celebrities, and political figures to represent themselves on Facebook. Unlike a personal Facebook profile, fan pages are visible to everybody on the Internet.

To mention someone in a comment, hold down the shift key and the 2 key, creating the ‘@’ symbol. Then, with no spaces, start typing the name of the friend you wish to mention.

Open the Facebook app or visit the website. Locate the magnifying glass at the top of the home screen. Click on it and start typing the name of the person whose page you want to visit in the search bar.

Organic reach is the number of people who have seen your post through unpaid distribution. The benefits of organic reach is that you can publish posts for free.

INSTAGRAM

Using Instagram, go to your profile and click on the three horizontal lines on the top right hand side of your screen. Click on the settings wheel at the bottom. Scroll until you see “Account,” and then find “Linked Accounts” on the next page. Link your Twitter to your Instagram here.

Swipe right from anywhere on the screen and in the app. You’ll then tap “Live” at the bottom of the screen, then “Start Live Video.” You can end it at anytime.

IGTV is a standalone video application by Instagram for Android and iOS smartphones. It allows for longer videos compared to Instagram. While IGTV is available as a standalone app, basic functionality is also available within the Instagram app and website.

Tap in the top right of feed (small tv icon), or open the IGTV app. To view your channel, tap your profile photo. Tap the plus sign (+) and choose a video, then tap next. Add a title and description. You can also choose to share a preview of your video to Instagram Feed and your profile or share your video to a Facebook Page. Tap Post.

Instagram square size recommended: 1080px x 1080px but you should upload the image at the max resolution allowed, 2048px x 2048px. Instagram landscape dimensions recommended: 1080px x 566px. It is also possible to use a smaller size such as 600px x 400px

Open the Instagram app. Locate the search bar at the bottom of the home page. Click on the Magnifying glass icon second from the right. Type in the name of the person whose page you want to visit in the search bar at the top of the screen.

On Instagram: upload the picture you wish to filter by clicking the center icon that looks like a plus sign. Once you have chosen your photo, click next in the top right hand corner. A variety of filters will show up at the bottom half of the screen. From there, you pick which one you would like to have for your photo. Proceed to upload it by hitting “next” again.

To mention someone on Instagram, hold down the shift key and the 2 key, creating the ‘@’ symbol. Then, with no spaces, start typing the bane of the friend you wish to mention.

A hashtag is a type of metadata tag used on social networks such as Twitter, Instagram, Facebook and other microblogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content. It looks like #

On most networks, if you use a hashtag with a public account, anyone can see your post. If, for example, the trending topic is Atlanta and you want to join in, your tweet might look like this: “Greatest city in the world! #Atlanta” Anyone else posting about Atlanta can see your tweet and engage with it.

Go to instagram.com on your computer or mobile browser. Click the human icon, then click the setting wheels icon. Click Privacy and Security. Below Account Privacy, click to check the box next to Private Account

Tap the arrowhead icon in the top right or swipe left from anywhere in Feed. Tap the paper and pen icon in the top right. Select people you’d like to send a message to, then tap Chat. Type a message. You can also tap to take and send a disappearing photo or video, or to select a photo or video from your library. Tap Send.

Filters are used to enhance photos. Filters are most commonly used for Instagram. They come in a variety of different kinds that affect your photos in various ways.

TWITTER

Go to your profile and click “lists.” Create a short description for each list, then add different Twitter accounts. You can decide whether you want them to be public or private.

On your LinkedIn profile, go to your profile drop down menu in the top right hand corner. Open it and click on “Privacy and Settings.” Directly under “Settings” in the top right hand corner, click on “Manage your Twitter Settings.” This will bring you to another page which invites you to add your Twitter information.

Using Instagram, go to your profile and click on the three horizontal lines on the top right hand side of your screen. Click on the settings wheel at the bottom. Scroll until you see “Account,” and then find “Linked Accounts” on the next page. Link your Twitter to your Instagram here.

The maximum image to appear expanded is 1024 x 512 pixels. This appears in a stream collapsed at 506 x 253 pixels on desktop. There is a maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on the web.

Turning this feature on will change the layout color scheme of your Twitter interface to a black background. It’s much easier on the eyes when scrolling through your Twitter feed in the dark, or on a red-eye flight, or in a dark conference room. You can do this by visiting your settings and turning it on there.

To mention someone in a tweet, hold down the shift key and the 2 key, creating the ‘@’ symbol. Then, with no spaces, start typing the name of the friend you wish to mention.

A tweet is a post made on the social media platform known as Twitter. Tweets can only be 280 characters long, so it serves as a quick thought or statement.

Twitter offers a feature called Bookmarks that allows you to save Tweets for later. This feature is only available on the Twitter apps, Twitter Lite and mobile.twitter.com. There is also a “share” icon on every Tweet that allows you to bookmark the Tweet and share it via Direct Message.

Scroll down to the “Settings” option and click. Click on the tab labeled “Privacy and safety”. Scroll down to the privacy section, then check the “Protect my Tweets” box to make your account private. Scroll down to the bottom of the settings page, and click on “Save changes”

Select the “Messages” tab on the bar at the top of the screen. Select “New Message.” Select a user or group to DM. Type your message and hit “Send”

LINKEDIN

On your LinkedIn profile, there is a button toward the bottom of your profile that says, “Link Facebook.” When you click here, you will be asked for your Facebook information. When you do this, you can easily connect everything together.

On your LinkedIn profile, go to your profile drop down menu in the top right hand corner. Open it and click on “Privacy and Settings.” Directly under “Settings” in the top right hand corner, click on “Manage your Twitter Settings.” This will bring you to another page which invites you to add your Twitter information.

For Linkedin, the optimal size is 1200 x 628 px. For a LinkedIn photo share, 1200 x 1200 square looks best on desktop, but gets cropped to horizontal in the mobile feed. The link share size works best there.

Open the LinkedIn app or visit the website. Locate the search bar at the top of the page. Click on it and start typing the name of the person whose page you want to visit.

YOUTUBE

Upload your video advertisement to YouTube. Then create a new campaign in Google ads. Configure your campaign. Select the people you want to reach. Select where you want your ads to show. Select your marketing video. Configure your YouTube ads video ad.

The three different kinds of YouTube advertisements are in-stream ads, non-skippable ads, and bumper ads.

You will automatically be opted into showing ads on embedded videos if you’ve associated your YouTube and AdSense accounts and have enabled your videos for embedding. Note that embedded videos will honor the same ad enablement settings as videos on youtube.com.

Yes, HVMA will run your YouTube ads for your business. It’s one of the many different services we offer to meet the needs of all companies.

The only videos you can’t skip ads on non-skippable ads videos. There are two different kinds of these ads: pre-roll ads and mid-roll ads. Pre-roll appears before the video plays, and mid-roll ads play after a ten minute or so mark of the video. YouTube cut the maximum length for non-skippable ads from 30 seconds down to 20 seconds.

Click to upload a video to YouTube. Select “Scheduled” from the dropdown. Upload the video. While the video is uploading, toggle the “premiere” switch and select the date and time you’d like the video to be published. Enter title, description, and custom thumbnail. Once the video is done processing, hit “premiere.”

Your in-stream ad can be up to three minutes long, but 30 seconds is generally recommended. There’s no word limit for your ad copy, and clicks go to your website or digital storefront. Other than that, there aren’t any limitations, other than not posting offensive content.

Do something different than what other people are doing. Appeal to the emotions of viewers. Keep the viewers guessing. Predictable ads never resonate with people, so surprise them every chance you get.

YouTube is the second biggest search engine besides Google and has over 1.9 billion monthly users. The traffic is already there, so if you don’t advertise on the platform, you’re missing out on a huge potential audience.

We always recommend requesting the help of a professional to create video ads if you don’t know how. HVMA specializes in YouTube and would be happy to assist you in creating an ad catered specifically to your business.

Think of your advertisement as a story. Keep it interesting and relevant. Also be sure to add sound to your ads. This way, even if people aren’t actively watching your ad, at least they can hear what the general message is.

a. Recommended YouTube video dimensions: 240p (426 x 240), 360p (640 x 360), 480p (854 x 480), 720p (1280 x 720), 1080p (1920 x 1080), 1440p (2560 x 1440), 2160p (380 x 2160)
b. Minimum YouTube video size: 426 x 420p
c. Maximum video size: 3840 x 2160p
d. The correct aspect ratio: 16:9
e. Maximum file size: 128GB
f. Maximum video length: 12 hours

General Questions

UTM tags (or UTM codes) are a way to track traffic coming to your website from a certain platform. (specific page/event).

A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.

To begin, you must decide what the subject of your podcast will be. From there, you must acquire the equipment necessary to begin, such as a microphone, audio interface, pop filter, headphones, and editing software. After you’ve gotten the necessary equipment, you must decide on a name, theme music, and niche for your podcast. Once you have all of this information together, you can finally start to record your podcast. After the recording process, the editing process begins. Hopefully everything should be finished by now, and it should be time to publish your podcast.

The Snap Map on Snapchat is a function that shows where you and your friends are at the moment you last opened Snapchat. To access it, start at the camera screen and then pinch the screen in from both sides. At the top of the screen, a banner will appear encouraging you to pull down on the screen in order to see the Snap Map.

Facebook Messenger is a FREE mobile messaging app used for instant messaging, sharing photos, videos, audio recordings and for group chats. The app, which is free to download, can be used to communicate with your friends on Facebook and with your phone contacts.

Organic reach is the number of people who have seen your post through unpaid distribution. The benefits of organic reach is that you can publish posts for free.

earch engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes direct traffic/visitors and the purchase of paid placement.

Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines

Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines

Cost per acquisition (CPA), also known as cost per action, pay per acquisition (PPA) and cost per conversion (CPC), is an online advertising pricing model where the advertiser pays for a specified acquisition – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)

Content Writing

WordPress is one of the easiest platforms to use. In order to upload an article, on the admin page of your website, click on Posts, and then add a new post. A simple way to transfer the information from your article is to copy and paste it in from whatever document you used to write it. Once pasted into the once-blank page of the site, it’s time to edit it. Yes, it requires yet another edit even though you’ve already made a few.

There isn’t one right answer here. Depending on what products and services you offer, you can determine what kind of content to put on your website. Make sure it’s relevant and up to date no matter the subject.

Of course you can. However, we always recommend hiring the help of a professional since business owners already have so many other things to deal with, and since the information you should be writing about is constantly changing.

Yes, HVMA offers content writing along with many other services. Check out our content writing package and see what we can do to help your business grow.

Your content should never stop being updated. This means that you need to add something new to your website once a week at the very least. Ideally, you want to do more than that in order to keep your site noticeable on Google and other search engines.

Yes and no. If the content is extremely old and completely irrelevant and happens to be taking up too much space on your website, get rid of it. However, you have the option to spruce up old content and give it new life by updating it and making it relevant again.

A Website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business.

Posts can be anything, including but to articles, blog posts, news posts, and even just general information and bits about your business. Anything to keep your customers in the loop.

Content writing keeps your website accurate and relevant. It gives you the opportunity to adjust and change the information as needed, and it lets your customers know that you are still operating and seeking ways to become better for them.

The five steps of the writing process are prewriting, writing, revision, editing, and publishing. Before you even think about simply writing, you need to have ideas about how you want your piece to work.

Web Development

1) Information Gathering
2) Planning
3)Design
4) Content Writing and Assembly
5) Coding
6) Testing, Review and Launch
7) Maintenance

Yes, HVMA offers website building, along with many other services. Save time and let us take care of it for you.

Yes. 3.2 billion people have access to a smartphone, meaning people spend a lot of time on their phones all day. If you want to reach the largest possible audience, you must make your website mobile-friendly.

No, HVMA creates all original content for your website. We do this so we can best meet your needs.

It’s cost-effective, SEO ready, responsive web design, and can be worked on from anywhere. It’s easy to learn and understand, making it the best choice for website-building platforms.

Other platforms include Sitebuilder, HostGator, BigCommerce, Shopify, and others.

It typically only takes around 2-3 weeks to develop a website.

Your website is your entire online first impression, while your landing page is only one part of that impression.

As often as possible to ensure that search engines are still recognizing it as working and relevant.

In computing, a plug-in is a software component that adds a specific feature to an existing computer program. When a program supports plug-ins, it enables customization.

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