Building a website is no easy feat. There are multiple different steps involved, including simply planning out how you want it to look. Then, of course, you have to design, code, and test it out before you even think about having it go live. There are some aspects that you can’t afford to miss, however, and one big one making your website mobile-friendly. These days, digital reigns supreme. Welcome to the 21st century.
The following are reasons why every company should have a mobile-friendly website. Trust us on this one.
Your Customers Use Mobile Phones
Need we say more? The biggest reason why you should have a mobile-friendly website is simply because everyone owns a smartphone. Even though there are so many different kinds available, whether it’s an iPhone or an Android, one thing remains consistent: the ability to use the Internet.
Shockingly or not, humans typically spend around 90 minutes per day on their phones. This number alone isn’t necessarily mind-blowing, but it starts to add up. In a year, we spend about 23 out of 365 days a year scrolling through various feeds. In our lives, we spend about 3.9 years still scrolling. With numbers like this, you can’t afford to miss out on the mobile market.
About 57 percent of all web traffic is done on mobile devices. If you don’t have a mobile-friendly website, what are you doing?
Keep the Attention of Your Customers
Since we spend so much time on our phones, we’re used to having data right at our fingertips, whenever we want it. That being said, if we don’t get it right away, we’re likely to move on or stop caring altogether. In fact, more than half of website visitors leave if it hasn’t loaded in three seconds.
Three seconds. It didn’t even take you one second to read that sentence. Like we said, humans are used to getting what they want, when they want, and if you can’t bring them that, they will move onto the next company whose site will load faster. If you’re someone who doesn’t like losing money and opportunities, you’re also someone who needs a mobile-friendly website.
Mobile Makes It Easy to Find You
‘Mobile’ is an adjective that means capable of moving or being moved. Your website should be available to move to anyone, anywhere in the world.
There are a little over seven billion people on this earth. Five out of seven billion people own a smartphone. As we mentioned earlier, 57 percent of all web visits are done so via a mobile device. All of these numbers mean that there are that many opportunities for people to find your website.
Make it easy for your customers and potential customers to find you and purchase products and services from you.
Keep Up With the Competition
If you think for one minute that your competitors don’t have mobile websites, it’s time to start rethinking. Take out your smartphone right now and see for yourself. If your website isn’t mobile-friendly, then your customers and potential customers are going to go right to your competitors. So, instead of putting money in your pocket, they’ll quite willingly go put it in someone else’s. Is that a fate you want for your business?
Make it Easy for People to Contact You
When your customers have a burning question, you need to be able to answer them right away. In addition to having business profiles on various forms of social media, a mobile website is one of the best ways to make this happen. When you make yourself available, you build up the trust between you and them, thus making them want to return to you again and again. Don’t give them the time to think about going elsewhere. Optimize your mobile site to keep and hold their attention, and make it easier for them to contact you.
There you have it; the final answer is yes, you do need a mobile-friendly website if you want to bring in more money and run a more successful business. Get ready to interact with your customers in a way unlike you’ve ever experienced before, and get ready for them to thank you for it.
You put time, money, and effort into running your business; not to mention blood, sweat, and tears. Take just a little more time to add in an addition that you can’t live without.