Snapchat and NBC just joined hands in a huge deal. Their new partnership will bring exclusive coverage of the 2020 Olympics that’s already being broadcasted on NBC directly to Snapchat. The Summer Games in Tokyo, as well as the U.S. Olympic Team Trials, will be shown on Snapchat.
The deal is mutually beneficial. NBC will gain a bigger and younger audience, and this move helps make Snapchat relevant again. The Olympics will be the biggest event of the year, due to the entire WORLD watching. Increased viewership means more revenue for both sides. Prepare yourself now for the several ads you will have to click through while watching. NBC is predicting to bring in over 1.2 billion dollars in advertising revenue from the Tokyo Olympics alone.
NBC President, Gary Zenkel, described how the shows are going to work. According to Zenkel, there will be four daily shows during the Olympics on Snapchat. Produced by NBC of course, the shows include a “highlights/recap show comprising NBC Sports broadcast footage and editorialized captions, a single Olympic event highlights show that will be updated in near real-time and will feature HD clips of the biggest event happening that day from the U.S. Olympic Team Trials and Tokyo Games, a daily NBC Olympics hosted studio show focused on storylines, memes, trends and culture around the Tokyo Games, and “Chasing Gold,” a reprise of the series profiling Team USA athletes competing in the Summer Games.
The first two shows premiere in June and the latter are set for a July debut. The excitement is already here for these shows, and quite frankly they sound revolutionary. Interestingly enough, this is not the first time the two have worked together. NBC and Snapchat both teamed up for the 2016 Summer Olympics and the 2018 Winter Olympics.
In 2018, Snapchat ended the year on a negative note. They lost around 2 million daily users. Most feel that this trend was largely due to the huge success of Instagram. Instagram took over the social media game, and when they added the Instagram story, users felt that Snapchat wasn’t as necessary anymore. However, Snapchat responded in 2019 by gaining more than 20 million users.
According to Social Media Today, this success is due to “Snap Originals programming, exclusive, vertical video, short-form shows, which have proven to be a winner with its audience.” One thing is for certain, Snapchat is capitalizing on its big run and continues to move in the right direction with NBC.