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What Does a Social Media Specialist Do?

A social media specialist can be the difference between success and failure for your business. Do you know how to correctly use social media to make that vision for your company come true? If you’re still in the first stages of discovering what it takes, you’re in luck. HVMA Social Media has compiled a list of the expertise necessary to become a social media expert. 

Social Media Knowledge

While this one might seem like a no-brainer, people might be surprised to learn that this isn’t automatically known. It’s helpful to know that the social media specialist candidate has experience with all of the major platforms and beyond. This includes Facebook, Twitter, Instagram, LinkedIn, YouTube, and even networks such as Pinterest. The good news is that, even if you haven’t dabbled with social media, you can learn how to make that happen. Once you do, you can transfer your knowledge from your own page to a company’s page, and keep working up from there.

Strategy Planning

Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. Most people who are good at the planning of any kind are born with it, and it’s essential for being a social media specialist. The specialist makes all the calls for when to launch something, what platform to use, and how to go about it. Basically, this person keeps everything organized, neat, and tidy, and ensures the business operates smoothly.

Monitor the Latest Trends

Let’s face it: social media trends change as constantly as the hottest new songs do. Because of this, social media strategists should know how to and want to keep up with them. If you aren’t interested in the latest changes to Facebook, or the most recent tweet from Jack Dorsey, becoming a social media strategist likely isn’t in your future.

Writing Skills

Aside from Twitter, social media posts can be as many characters as a platform will allow (every good specialist knows that it’s important to be as concise as possible, however). This means that it’s important to have impressive writing skills. People aren’t going to pay attention to a post that’s written poorly or doesn’t have anything interesting to say. Social media specialists know how to write for different networks and appeal to various different audiences.

Creative Thinking

What good is being able to write well if you can’t come up with anything creative to say? Again, people want to read things that interest them, no matter the form. If a social media specialist can’t think of ways to say something different than their competitors, there’s no point in them attempting to do so. Specialists are always coming up with cool, new ideas to keep their buyers excited about their products.

Scheduling Tools

A social media specialist will know how to operate various kinds of scheduling platforms. With so many to choose from, it’s important to choose the one that best works for your business. Some of the preferred platforms are as follows:

  • Hootsuite
  • Loomly
  • Buffer
  • Sprout Social
  • TweetDeck
  • Promo Republic

The specialist heard of all of these and has experience with them. HVMA recommends Hootsuite, as it’s easy to use, understand, and schedule. But the future specialist should have known all of that already, of course.

SEO Expert

The social media specialist should be an expert in the field of SEO. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. In order for your SEO to accurately reflect your website, your specialist must know the ins and outs of how SEO works. 

This means that the social media specialist should understand the appropriate keywords and key phrases to use, how to operate tools such as Google Analytics, and even what to label certain pictures. Everything has a place, and social media specialists know where they go.

Works Well in a Fast-Paced Environment

Marketing never sleeps, and neither should the social media specialist. As mentioned earlier, social media is constantly changing and updating itself, and if you don’t keep up with the changes, there’s no point to operating your business. An agency is a fast-paced environment with lots of smart people who are always on top of their to-do lists, and the social media specialist should be no different. In fact, the specialist should be the one on the front lines, making sure everyone else is keeping up with their tasks, too.

There you have it: the tools needed to become a social media specialist. If you think you’ve got what it takes, try your hand at an agency and see how much you can grow and improve your skills.

Now, shouldn’t you be checking social media?

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Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

On your LinkedIn profile, there is a button toward the bottom of your profile that says, “Link Facebook.” When you click here, you will be asked for your Facebook information. When you do this, you can easily connect everything together.

On your LinkedIn profile, go to your profile drop down menu in the top right hand corner. Open it and click on “Privacy and Settings.” Directly under “Settings” in the top right hand corner, click on “Manage your Twitter Settings.” This will bring you to another page which invites you to add your Twitter information.

Go to your profile and click “lists.” Create a short description for each list, then add different Twitter accounts. You can decide whether you want them to be public or private.

On your homepage, find groups. In the top right hand corner, there will be a button that says, “create group.” Click on this and make a group and add descriptions and invite people to be a part of it.

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