The Super Bowl interaction on social media is the perfect time to engage. More people are watching, posting, tweeting, story telling, and sharing anything related to the big game than people celebrating Christmas. In other words: Everybody is on social media today! Why wouldn’t your brand be?!
Super Bowl LVIII is here in Atlanta, and let me tell you, it’s like Christmas on social media. In fact, more people are watching, tweeting, posting and sharing anything related to the big game than people celebrating Christmas. The Super Bowl madness has begun with concerts with line-ups including Ludacris, Migos, DJ Set by Lil John, Aerosmith, Post Malone, Bruno Mars, and Cardi B just to name a few. Events such as Shaq’s Fun House and The NFL Honors have completely consumed the city of Atlanta. You can find entertainment of all sorts and lots of booze! This is a prime opportunity for e-commerce businesses as well as all businesses to go digital and connect with your audience, showcase your brand, interact with influencers, artists, athletes, and the list goes on!
During last year’s Super Bowl game, out of the 103.4 million viewers, there were 170.7 million social media interactions. These interactions were recorded across Twitter, Facebook, and Instagram according to Nielsen. For example, when the underdogs, The Eagles, were winning there were 240,000 tweet interactions. During the halftime show, there were 129,000 tweets and 129,000 tweets after Tom Brady’s fumble.
Out of the 122.1 million interactions on Facebook, 62% of those were female while 32% of the interactions were made by people 34 and younger. The Patriots were Instagram users’ favorite topic with 1.2 million engagements, while The Eagles took up 1.1 million engagements.
What does this mean for your brand? It means awareness, conversions, and sales. If you’re not on social media during the Super Bowl, you’re missing out on a prime opportunity. Granted, you may not get the sales right there on the spot, but you’re all of a sudden driving your message directly in front of your potential audience. These statistics from last year tell us:
1) Be active on Twitter. Tweet, comment, and like on behalf of your brand
2) Create your content on Facebook directed at women and people 34 and under
3) Follow hashtags of the teams playing during the Super Bowl and ride the wave of engagement on Instagram.
4) Tag your favorite teams, players, half time performers, coaches, celebrities present during the game, etc.
While the big companies dish out about 5.2 million dollars per 30-second commercial spot plus another 4-5 million dollars in production, on an advertisement that is proven not to strike up sales yet it helps prestige and reputation, use your free resources such as social media and position your brand in front of millions of eyes.
As mentioned previously, the Super Bowl interaction on social media is perfect to engage with famous players like Matt Ryan, artists like Bruno Mars, and bands such as Aerosmith just to name a few. Needless to say, everybody who is anybody will be on social media. Why wouldn’t your brand be?!
Now, to successfully complete this task it does take work. The best way is obviously to hire a social media agency. A social media agency has the team, the strategy, the cutting-edge tools, and the masterminds to make your brand stand out and take part in the action social media strikes during the Super Bowl.
We would love to hear about your previous experiences with social media during the Super Bowl and any tips or suggestions you may have. Send us pictures of your Super Bowl experience here in the ATL and share some of your favorite moments! Message us here or firstname.lastname@example.org.