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Instagram and Branded Content Partnerships; Facebook Avatars

Instagram and Branded Content Partnerships; Facebook Avatars


Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads

“Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. 68% of people say they come to Instagram to interact with creators. With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact.” –Instagram

This is one of Instagram’s more important updates as it will become possible for everyone to view branded ads just as they would any other ads, even if they don’t follow the account it’s originating from. This is going to expand and create a larger audience, thus the ads will become more successful in the long run. This update is good for both brands and influencers, as they both will reap the benefits when the product reaches more people. One of the main purposes of doing this integrating influencer marketing on Instagram. Brands will be able to get the most out of their efforts, and influencers will continue to get the followers they want and spread their messages to them.


Facebook Launches New Avatars

Similar to Bitstrips’ creation of Bitmoji, Facebook is releasing its very own “Facebook Avatars.” Australians are the first to have access to them, but the rest of the world can expect the Avatars to show up some time around 2020. The Avatars are customizable to mimic how its user looks, including hair, eye shape, clothing, etc.

Though this is one of Facebook’s easiest and arguably one of its most important updates, people are wondering why it’s so late to the game when developing something that has been around for a few years, but as usual, Facebook knows what it’s doing.

“The notion of having digital representation has been around for a really long time. What we’re trying to do is this at scale.” –Facebook

Facebook expands way beyond North America, which is something that many other apps don’t have that capability. With the launch of something personal and user-friendly, many will grab hold of it as soon as possible and thus Facebook succeeds again.

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Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

On your LinkedIn profile, there is a button toward the bottom of your profile that says, “Link Facebook.” When you click here, you will be asked for your Facebook information. When you do this, you can easily connect everything together.

On your LinkedIn profile, go to your profile drop down menu in the top right hand corner. Open it and click on “Privacy and Settings.” Directly under “Settings” in the top right hand corner, click on “Manage your Twitter Settings.” This will bring you to another page which invites you to add your Twitter information.

Go to your profile and click “lists.” Create a short description for each list, then add different Twitter accounts. You can decide whether you want them to be public or private.

On your homepage, find groups. In the top right hand corner, there will be a button that says, “create group.” Click on this and make a group and add descriptions and invite people to be a part of it.

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