Instagram
Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads
“Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. 68% of people say they come to Instagram to interact with creators. With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact.” –Instagram
This is one of Instagram’s more important updates as it will become possible for everyone to view branded ads just as they would any other ads, even if they don’t follow the account it’s originating from. This is going to expand and create a larger audience, thus the ads will become more successful in the long run. This update is good for both brands and influencers, as they both will reap the benefits when the product reaches more people. One of the main purposes of doing this integrating influencer marketing on Instagram. Brands will be able to get the most out of their efforts, and influencers will continue to get the followers they want and spread their messages to them.
Facebook
Facebook Launches New Avatars
Similar to Bitstrips’ creation of Bitmoji, Facebook is releasing its very own “Facebook Avatars.” Australians are the first to have access to them, but the rest of the world can expect the Avatars to show up some time around 2020. The Avatars are customizable to mimic how its user looks, including hair, eye shape, clothing, etc.
Though this is one of Facebook’s easiest and arguably one of its most important updates, people are wondering why it’s so late to the game when developing something that has been around for a few years, but as usual, Facebook knows what it’s doing.
“The notion of having digital representation has been around for a really long time. What we’re trying to do is this at scale.” –Facebook
Facebook expands way beyond North America, which is something that many other apps don’t have that capability. With the launch of something personal and user-friendly, many will grab hold of it as soon as possible and thus Facebook succeeds again.
