Our lives today are determined by what happens on the Internet. Depending on how you look at this, a sense of dread might fall over you, leaving you to think about society’s changes. No, we may not have seen a transition of this magnitude coming, but that isn’t to say it’s automatically a bad thing. The Internet has changed our lives for the better in so many different ways. We know things faster than anyone ever did before us; looking at that from the opposite way, we are able to alert people of the latest as soon as possible. This makes online and digital marketing one of the best ways to get results for your business.
What is online marketing? Online marketing is any effort to spread the word about your company that uses the Internet to reach people. Luckily for all the marketers out there, there are around 4.39 billion Internet users in the world. This means it’s never been easier to get the word out on your business. It’s a more realistic and cost effective option than others, so it might be time to look into what it has to offer. There are ten ways in particular to effectively put online marketing to use.
Have a marketing strategy in mind
Whether it’s a marketing strategy or camping trip, you never want to go into anything blindly. Take the time to figure out what your brand is, how you want it to look to customers, and ways that you want that to happen. A marketing strategy consists of a marketing team that professionally handles all of your major social networks, such as Facebook, Instagram, Twitter, and YouTube. Have content prepared in advance so that it accurately reflects the integrity of your brand. Have an idea in mind of when and what you want uploaded and put that in writing. While the marketing team drives you in the right direction, they need to know your goals.
Build your funnel
In marketing, a funnel is a way of breaking down the customer journey all the way from the “awareness” stage, or when they first learn about your business, to the “purchase” stage, or when they’re ready to buy your product or service. Much like planning out a marketing strategy, you want to be able to see things out from the very beginning stages all the way to the end, and it doesn’t stop there. From lead generation to conversion stats, building your funnel is one of the most important things you can do for success.
With over 2.38 billion monthly Facebook users, there’s no wonder why advertising on the social media mega-platform is so lucrative and useful for marketers and businesses alike. Here, you can build your audience, create ads catered to them, and learn how to test each ad’s results. This allows you to take the results from the previous ad and narrow your audience even further for the next ad.
Facebook’s content focuses heavily on videos and video ads, and this is a great way to attract people to your business. Along with content creation, Facebook has a neat tool called Facebook Pixel, a code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. Basically, it does much of the work for you and practically ensures engagement as you can track your digital marketing statistics all in one place.
Retarget audience based on data collection and behavior
Just like our digital world, your audience will change constantly–possibly even daily. It’s important to stay up-to-date with their collective behavior so that you can adjust and retarget your ads as needed. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. You can retarget your site visitors, ad clicks, and even your social media engagement. This can be done on Facebook, YouTube, Google, etc. Wherever you want to target an audience, you can always retarget if needed.
Search engine optimization increases the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes the purchase of paid placement. The SEO process works if back-links, information on the backend, and updated descriptions are all in place. Be sure to have interesting content to make people want to stay for as long as possible. There should be no old, outdated, or irrelevant information on your site. People know what is and what is not necessary, and they don’t want to waste their time.
Set Google Analytics goals
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Every business that wants to grow and adapt as necessary needs to use this service. It allows you to be connected to and analyze the data from your site, which includes setting goals. You can set specific goals from specific pages or actions on your site, meaning setting a certain number of engagements with a post, for instance. You can even track Google Analytics conversions. You can trigger a goal based on the number of minutes a visitor stays on your website or how many of your site’s pages they visit.
All in all, Google Analytics is one of the most valuable tools on the market. If you like keeping track of your success, this is one great way to do it.
Yes, this concept falls under the umbrella of email marketing, but sometimes that isn’t enough to get the job done. Instead of sending an email following the same format every day, switch it up. Try to keep your customers on their toes. To increase engagement, try sending emails that require some sort of interaction with the customer. This could be in the form of a question, a download, a quiz, etc., which will help you monitor your content performance as well. This encourages commitment and gets the sender closer to the audience, making it easier for them to become customers.
Present yourself in a professional manner on all platforms
It’s easy to get caught up in the constant drama that is the Internet, but try to stay away from it. If you want to continue attracting quality clientele, then it’s imperative to keep up a professional look. Not only does that mean steering clear of drama, but it also entails keeping your website neat and tidy. Images must be in the right dimensions, the speed of the site must be optimized, and your social media profiles should have the same theme: cover, profile, and shared pictures must all be the same in order to exude organization and put-togetherness.
Reviews and recommendations
In addition to having a professional profile on all social media platforms is having good reviews. Reviews are the lifeblood of businesses, especially when they’re good; if they’re bad, however, that’s another whole story. Strive for greatness and do everything you can to avoid a bad review. Ask everyone you know–friends, family, current and past customers–to write you a positive review if you believe they had a good experience. Even if you get a bad review, it isn’t the end of the world; it’s all about how you deal with the aftermath. Respond in a mature and calm manner and handle the situation. Even though we would like to be, no one is perfect. Lots of reviews on your site changes the overall appearance of it, and it shows professionalism.
Hire the right people
Along with reviews, your staff are the face of your business. Hiring the wrong people can have a long term effect on your sales growth. If customers don’t have positive experiences with people who work for you, they most likely will not return. Worse, they might tell everyone they know to never shop with you in the first place. During the hiring process, make sure they show passion for working for your company. You should be able to see the value in them from the very beginning.
There’s no right or wrong way to run a business. The road to success is not a paved path, but it is achievable. Consider integrating online marketing into your current system and watch the numbers roll in. In addition to this list of ten benefits, there are countless more; let us know about your experiences with online marketing!