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The Importance of Email Marketing

What’s the easiest way to get your brand noticed? Send out an email describing all the services you offer. According to a study, the average person checks their email 15 times a day. That’s 15 opportunities you have every single day to be heard—and that’s just one person. Imagine the growth your business could achieve if you did that all the time. Learn more about why email marketing is the way of the future in this article.

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In today’s technology ruled world, people check their smartphones multiple times every hour. Despite thousands of downloadable apps, there’s one permanently planted and won’t get deleted no matter how hard you try: email! Whether it’s receipts from your latest shopping excursion or a message from your grandmother that lives in Europe, just about every aspect of your life can be found inside of that one little app. Because this is such an important part of everyone’s routines, it’s great to use for growing businesses.

Email Packs a Punch

Though an email may still seem like only a small part of a person’s life, it’s important to realize the amount of information that can be packed into one message. Email marketing is quick, easy, and effective. When it comes to brand building, finding the easiest way to get the word out into the world is imperative. What better way to make that happen than to get into something a person checks constantly?

Anticipate Your Audience

To begin the process of email marketing, you must decide on your audience. You need to know what they want, and you have to present it in a way that they want to hear it. This will become easier once your business becomes more developed. One thing that will draw people into opening your emails is a consistent voice. If your voice varies from week to week, it won’t make sense to potential customers, thus they will stop opening your emails or unsubscribe altogether. If enough people cease to read your emails, they might end up under the promotions tab of email; or worse, spam.

Keep it Interesting to the Individual

The number one way to avoid spam is to keep the emails interesting. Interesting doesn’t necessarily mean loud, colorful, in-your-face presentations; sometimes it just means adding a personal touch. By writing their name in the subject line or adding region-specific information, it might be just the thing they need to want to continue hearing what you have to say. If you show customers early on that you care about them, it creates a stronger relationship in the long term.

Don’t Forget a Mailing List

Another easy key to successful email marketing is so simple that it’s easy to forget, which is adding in a way for customers to sign up for a mailing list. It’s the only way to ensure that they will continue to receive information on your product. The more information that they receive, the more knowledgeable they will be. This will cause them to talk about it with other friends and colleagues who might be interested in your services. If it turns out they do take an interest in your services, then you have successfully added another customer through email marketing.

Consistency is Key

Humans are creatures of habit; they like to know what to expect and when to expect it. Your emails should go out at the same time every day/week/two weeks, or however often you see fit. If you keep up with a specific schedule, your customers will learn to anticipate new information coming their way. As a bonus, you should include a “lead magnet,” or something that grabs their attention. A lead magnet can be anything from a webinar to a graphic to a free offer of some sort—anything that will cause them to instantly want to know more about your brand and get involved with it; they know of the quality of your emails since they look for them every week, therefore they will want more.

Everyone needs a marketing strategy, and email is one easy way to do it. Learning to utilize email marketing is one of the most helpful things you can do as a business. By sending emails to potential customers, you build relationships, which is the most important part of a business. Without customers, your business cannot exist. With the help of email marketing, you can build and maintain those precious relationships and create awareness surrounding your brand. When people see the authenticity of your emails and realize that they aren’t just full of junk, they will appreciate what you have to offer. Email marketing offers a non-invasive way of promoting your business and content, and that kind of treatment doesn’t come easy in today’s not-so-private world.  

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Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

On your LinkedIn profile, there is a button toward the bottom of your profile that says, “Link Facebook.” When you click here, you will be asked for your Facebook information. When you do this, you can easily connect everything together.

On your LinkedIn profile, go to your profile drop down menu in the top right hand corner. Open it and click on “Privacy and Settings.” Directly under “Settings” in the top right hand corner, click on “Manage your Twitter Settings.” This will bring you to another page which invites you to add your Twitter information.

Go to your profile and click “lists.” Create a short description for each list, then add different Twitter accounts. You can decide whether you want them to be public or private.

On your homepage, find groups. In the top right hand corner, there will be a button that says, “create group.” Click on this and make a group and add descriptions and invite people to be a part of it.

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