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the rise of groups on facebook

The Rise of Groups on Facebook

Facebook has always been a platform to connect with others. This is why billions of people around the world use it every second. It makes it easy to keep in touch with family, friends, colleagues, and classmates even when parties are located across the world from one another. It’s arguably the most social social network on the market, and it shows no signs of slowing down. Groups have greatly improved this aspect.

History of Groups

Groups on Facebook are not necessarily a new concept. Founded in 2004, groups quickly became a part of the site, and were improved and redesigned quite a bit when 2006 rolled around. Back then, however, the different groups were not the biggest phenomenon of it all. Just the fact that Facebook had expanded to an audience bigger than the students at Harvard College was an incredible feat, and people couldn’t wait to become part of the hottest thing available.

Little By Little

As Facebook continued to grow, small changes were made year after year. In March of 2007, the ability to update group information as well as create events directly from inside a group were created. In February of 2009, anyone who had the title of “group administrator” possessed the ability to single-handedly change the name of their group. Later that year, Facebook tweaked the algorithm to have more consistent looks within each group. The establishment of a groups could now be seen from the home page as well.

The Time is Now

It wasn’t until recently Facebook started really pushing the importance of groups. This all stems from the fact that Facebook wants engagement over simple likes these days. During the first few years and not-so humble beginnings of the social media giant, likes were the only things that mattered. If a post didn’t get any likes, it didn’t mean much for the person who posted it since people obviously didn’t pay much attention to it. Of course, this was the pre-Facebook advertising era. Because of this, paid ads and organic ads hadn’t really become a thing yet.

Likes Don’t Matter Anymore

Those days are over. Likes don’t rule the world anymore. These social media moguls want to see comments, shares, and tags. They want to hear your interest instead of just seeing it in the form of a thumbs up. This is because liking something is easy. It takes less than a second and you don’t have to put practically any thought into it. The only thing you need to decide is if immediately like something. Other than that, your brain isn’t doing much of any work.

Importance of Facebook Ads

Today, we make use of Facebook ads. If you own and run a small business, the best way to get your name out there is with the help of Facebook ads. They can help you reach a large amount of people with very little work from you and in little to no time. Social media in general is the key to running a successful business. 

Focused on Groups

All of this adds up to equal a focus on groups. Today, Facebook rebranded their groups and made it one of the most important parts of its entire operation. On the Facebook app alone, of the six icons at the bottom of the screen, the third from the right is entirely devoted to groups. This is where things truly get social. There are groups dedicated to all things humor, science and tech, travel, style, sports, animals, knitting, and so much more. Within these different umbrellas lie thousands of different groups ranging in size, privacy, members, etc. As previously stated, Facebook is pushing for a more social social network, and this is one way it’s seriously working.

Fun for Everyone

With so many different groups to choose from and join, it creates more inclusivity, and everyone likes feeling like they can go somewhere to vent, daydream, or even just look at cat videos all day. In today’s heated times, Facebook has made it a point to try to put people first and have them share and comment on things with their friends, and it’s refreshing.

What started off as just a fun thing for Harvard students to mess around with turned into a mega company with no signs of slowing down. Groups have undergone massive changes as well. They started out playing but a small role in the whole of Facebook, but they eventually grew to become a vital player. 

As to be expected, we can guarantee that even more changes will come to the social site in the next few years, but until then, enjoy all that groups has to offer, and find the one you fit into the most.

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Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

On your LinkedIn profile, there is a button toward the bottom of your profile that says, “Link Facebook.” When you click here, you will be asked for your Facebook information. When you do this, you can easily connect everything together.

On your LinkedIn profile, go to your profile drop down menu in the top right hand corner. Open it and click on “Privacy and Settings.” Directly under “Settings” in the top right hand corner, click on “Manage your Twitter Settings.” This will bring you to another page which invites you to add your Twitter information.

Go to your profile and click “lists.” Create a short description for each list, then add different Twitter accounts. You can decide whether you want them to be public or private.

On your homepage, find groups. In the top right hand corner, there will be a button that says, “create group.” Click on this and make a group and add descriptions and invite people to be a part of it.

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