As the leaves start to change, the wind starts to blow a little harder, and the layers of clothes start piling on, we know it can only mean one thing: the holidays are near, and it’s time to celebrate. One of the most delicious and loving holidays is Thanksgiving. It comes on the fourth Thursday of every November, so even though the date might change, we still look forward to it at the same time each year.
Thanksgiving is a national holiday and beloved by all. It’s a time when families and friends come together and feast on delicious foods such as turkey, ham, mashed potatoes, casseroles of sorts, breads, pies, cakes, and so much more. While a few dedicate their time to cook, other members of the family find themselves with free time, meaning they check their phones frequently. Thanksgiving is a great day for social media to flourish since people want to take pictures with friends, food, and fun. This means that it’s a great time for businesses to get their names out there.
Yes, even the marketing world celebrates this yummy holiday. This is a great time to post content of any kind since there are so many people surfing apps and the web. Social media is a force for driving sales in any business, and this Thanksgiving, you need to be one of those businesses on social media.
If you don’t know what kind of content to post, look around you. What are some things that you immediately think of when you think of Thanksgiving? Turkeys, pilgrims, football, black friday, and parades are five things right off the bat–and that’s just the beginning. Whatever content you post, make sure it falls into the Thanksgiving categories.
Thanksgiving is an excellent time for you to work on your mobile campaigns. If you don’t know what a mobile campaign is, it’s usually used in marketing, advertising, or public relations-related, through which organizations contact their audience through text messaging. Companies like to use this kind of campaign to create a more personalized and intimate dialogue with customers.
There are multiple different kinds of mobile campaigns. These include the following:
- Text to vote
- Click to call
- Click to download
- Text to win
- Click to order
- Click to buy
- Text or click to donate
- Click to receive mobile coupons
You get the idea. If you want your audience to do something mobilly, it must follow the format of these actions. Creativity is the key component when it comes to making mobile campaigns. People aren’t going to want to interact with something that doesn’t spark their interest. Make it fun, relevant, and eye-catching. Including a deal or sale doesn’t hurt either; everybody loves a good sale.
If you’re stuck on deciding what sorts of things to post for the holiday, consider checking out the national activities for the day. Football is known for having games all day long, and this is a great place to start for your business.
For example, in 2018, the primetime NFL game was the Atlanta Falcons versus the New Orleans Saints. 21.73 million viewers tuned into that game, making it the biggest audience for a Thanksgiving NFL game in three years. While it isn’t necessarily easy or cheap to advertise during a football game as big as that, it’s both easy and cheap to advertise on social media. Not to mention the fact that this is often a more efficient process. All of those 21.73 million people like have and use social media. That same group of people is likely sitting on the couch scrolling through endless platforms to stay updated on information. This means that you don’t have to wait for one occasion to advertise your business. Take advantage of social media, and use it to discover all the changes it could be making to your sales.
Maybe football isn’t speaking to you; that’s fine. Another nationwide event is the Macy’s Thanksgiving Day Parade. It began in 1924 and hasn’t stopped since, making it the second oldest parade in history with 50 million people watching it at home. The numbers don’t lie. People are interested in this amazing spectacle, and it’s important to recognize it.
No matter what content you post, the most important thing is to post general, quality content. This is one of those days when people have an excuse to be on their phones all day long and pig out, so take advantage of that. Thanksgiving typically isn’t a day when people go places; they mostly stay with friends and family at their houses. So while you have people (mostly) stationary all day, you want to advertise to them.
The only way to get the word out about your business to advertise it. Though advertising has the potential to get expensive due to bidding, as long as you advertise efficiently and correctly, it will be worth it. Without landing the audience, your business won’t be successful. Take this time to decide what your campaigns will revolve around and how you will make it happen. Always have a strategy in mind before you do anything. Without one, pieces will go missing and your campaign won’t be as strong as it could have been.
While you’re busy trying to manage your business, don’t forget to take time for yourself and your family to celebrate Thanksgiving! This is a holiday dedicated to togetherness and thankfulness, and without friends and family, we would be nothing. Happy Thanksgiving!