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Responsive Website Development

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3.2 billion people have access to a smartphone, and 70-80% of impressions, engagement and activity happens on mobile devices. If you want to reach the largest possible audience, you must make your website mobile-friendly.

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Custom Web Development, WordPress, E-commerce, including premium plugins to enhance critical site integrity such as Security and SEO.

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Get results by building custom and optimized pages specifically for data collection, marketing promotions, direct sales and event registration for any industry

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Optimize the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Improve of organic results and excludes direct traffic/visitors and the purchase of paid placement.

Custom graphic design, including premium custom websites, flyers, infographics, logos, to enhance your business or brand.

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Your website’s content matters most. Are you doing all you can to make sure you have the most relevant, up to date information? If not, this article has all the information you’ll ever need.

Websites make the world go ‘round. Websites provide us with more information than a phone book ever could, and in a much faster way than we got used to. Since people surf the web multiple hours a day on their laptops, tablets, and phones, the urgency to build a website to promote your brand has never been higher. That’s why it’s more important than ever to have reliable, accurate, and authentic content on your site.

Building a website is a great place to start–but where do you go from there? What sorts of things will you put on display? What does your intended audience need to know? Who even is your intended audience? 

These are questions that need to be answered before you even contact a web design service provider for building a website of any kind. While a website can and should be your strongest asset and best friend on the road to success, a bad website can have the opposite effect, leaving you customer-less and full of bad reviews. Read on to discover what you need to avoid any of that, and instead have a thriving, fruitful business venture.

Written content

This is one of the most important things to put on display. Posting things like articles, blogs, news posts, or any other sort of information relating to your company is essential. It gives your customers a sense of trust, and they know that you know your stuff. This makes you seem reliable, which allows you to build a relationship with customers instead of coming off as just another company.

Not only is posting written content important, but you must do it daily. Believe it or not, this greatly helps you behind the scenes, too. When it comes to SEO, having written content will help promote your site organically on Google. Google likes when you have active, dynamic material that uses specific keywords. 

On the front end, the more you post, the more knowledgeable you are, which in turn makes your customers more knowledgeable, too. If you continue to post written content, your site is active, and people know that they can come to you.

Q & A

While a Q & A page does help potential customers out if they need an answer, you really want them to engage with you. This helps to build a connection and capture leads. The Q & A page is there for SEO purposes since it includes multiple keywords that the search engine wants to find and pick up. This will help move your website organically, while, of course, giving potential customers the answers they need.

With a Q & A page, you can always update and change it to meet the current status of your website. And, as previously mentioned, whenever a new question arises, you can always add it in in anticipation of someone else asking it.

Upload and change your pictures

Having a consistent presence on your site is the best thing you can do. By uploading new pictures of events you attended, graphics you made, or new products in stock, it keeps your audience abreast of what’s happening on your side of things. In turn, they get the information they need and deserve.

If you constantly add new promotions, offers, products or services, or even just update the old information, it’s important for visitors to your site and can provide them with what they searched for in the first place. When done right, they might even engage with a post and hopefully return again to your site.

If your customers see that your company got involved in some sort of charity event, blood drive, or any sort of fundraising function, they will immediately appreciate your philanthropic nature. Not to mention those are great places to show off your products to people and get a larger audience in the process.

Post reviews

Before deciding on a product, people almost always read the reviews of it first. If it has multiple bad reviews, odds are that they won’t want to purchase it. If the product has multiple good reviews, however, that makes them want to purchase it all the more. Your website needs to follow the same pattern: provide good service and encourage people to leave positive reviews in order to make people want to come to you.

When you make your reviews public, people know they can trust you. If you are trusting enough to have people write about you without being edited, you must be good at what you do.

Showcase your work

Any sort of awards, recognition, or shoutouts you receive need to be posted on your website. Again, this all goes back to trust and reliability: if you continue to give potential customers a reason to want to come to you, then they will. That all starts with your accomplishments. 

Even if you have yet to win any major awards, that doesn’t mean you don’t have anything to show potential clients. Show off with the graphic design of the website, brilliantly written articles, or anything that you find particularly intriguing and impressive. For instance, if your company guarantees weight loss results, show before and after pictures of previous clients. Any sort of content to show to your customers that you mean business and that they need to hire you instantly.

Showcase your team

Because where would you be without your team backing you? They deserve to be showcased on your website, as it shows customers a behind the scenes look at what happens in your office. When you show your team, you give an authentic, real-time look at the people who make the products your customers continue to buy. The more authentic you are, the more they will want to purchase items or services from you, and the more people they will tell about your services.

The key to all of this is to be real, approachable, and authentic. People don’t want to buy from companies that don’t have these traits, and it’s likely that you don’t either. Why would you want to be something you hate to see in other businesses?

Follow these tips and tricks to building your website, and success will follow.

Hotlanta’s hottest tips for making your business successful

Atlanta, Georgia is a hub for many things: airports, music and Chick-Fil-A, just to name a few; but did you know that it also serves as one of the best places to be for all things digital marketing? Though it might not be one of the first things that comes to mind, it certainly serves a purpose and has a place amongst the SEO giants throughout America.

Atlanta is a city in development

If you live in Atlanta, you might have noticed that this city is constantly under construction, whether it’s building another high-rise apartment building, or if it’s simply another Starbucks. This city truly never sleeps when it comes to small businesses and Fortune 500 companies being built or relocated here, and all of those require marketing of some sort. More businesses means more of a need to advertise to their audiences why they should choose them over any of the others.

More business = more marketing

With a bunch of new businesses coming up all around the same time, it creates a great deal of competition. That’s where marketers come in handy–Atlanta marketers, to be more specific. The first thing any business should do before getting started is to optimize your site first. With all the business here, you want to make sure yours stands out more than any of the others do.

Think about it: if your business just moved to a new city that you don’t know much about personally, wouldn’t you want an expert in the field that assists you in reaching your specific audience? Of course you would. When people relocate to Atlanta, they want to make sure they have an Atlanta SEO expert–someone who not only knows the ins and outs of their career, but also their city. 

Competition in Google leads to higher demand of consistent SEO

The laws of supply and demand are no different outside of an Economics class as they are inside of one: the higher the demand for something is, the lower the supply for said something is. That being said, the companies that realize from the beginning that they will need extra help in branding themselves are the ones who get the best Atlanta digital marketing experts the city has to offer. And, consequently, their company will likely be one of the more successful ones to migrate here.

More people searching for SEO services in Atlanta raises the CPC on Google campaigns

If you’re just getting started in the digital marketing industry and aren’t yet familiar with the abbreviations, don’t fret. CPC simply means “cost-per-click,” and it refers to the actual price you pay for each click in your PPC (“pay-per-click”) marketing campaigns. The more people who visit your website, the higher the number of interactions that will equal. The two most important factors involved with determining your CPC are the audience you want to appeal to, and how much you’re paying.

What is SEO?

SEO, otherwise known as Search Engine Optimization, is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid, or organic, search engine results. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. In other words, it’s essential to your brand.

Why you need SEO

Besides the obvious reasons why SEO is amazing, the practices it uses helps to improve the user experience and usability of a website, so it makes it easier for you to fix and adjust as needed in order to fit consumer needs. Since most everyone on the planet uses search engines to find what they want on the Internet, it makes sense to have a good SEO presence to obtain more buyers for your business.

Important things to do while using SEO

While SEO does a lot of the work for you, there’s still work to be done in order to achieve the Internet presence you so desire. These tasks include devising a posting strategy, creating original content, utilizing digital marketing, and constantly managing and updating social media. SEO will not work if your site doesn’t have what buyers want, and that means that you won’t be successful, which is the exact opposite of what you presumably want.

Find a consultant 

Let’s face it: doing things all on your own can get difficult. Luckily, there are resources widely available to help you through all of it. We call these aides consultants, and they can help you with anything from creating visual and written content to simply discussing your business with you and showing you attention and assistance daily. This helps you to do more than just self-sell your business; it creates a more organic and real-life look at you and what you have designed.
 

Google consoles and applications

As mentioned earlier, Atlanta is a hub for many things. So many people who live here know exactly where to go for their needs, whether it’s Lenox Square or the Braves baseball stadium. Wouldn’t it be nice to be one of those places that people automatically know where to go? You can have that kind of following, too, with the help from Google consoles and applications such as Google Maps, Google My Business, and so on. By making it easy for people to find you, that brings you more business and customers.

These are just a few ways that Atlanta digital marketing SEO will help your business grow in this great city. Atlanta constantly changes and makes room for the next hot thing, so make sure you heed the advice from this article and make your business one of the lasting ones that everyone knows about.

Running a business isn’t easy by any means. You have to worry about and deal with money, crunch numbers, keep up with the demands of customers, and keep the overall operation running smoothly without any problems. That’s a tall order for one business. Something to help alleviate the stress of everything starts with your website: content writing.

Content writing is one of the easiest ways to get people to notice your brand. The best part about it is that there are people whose job titles are literally “content writer.” Does it get much better than that?

A website content writer or web content writer is a person who specializes in providing relevant content for websites. Whether you have a marketing business, run a zoo, or bake all day in a bakery, content writers can cater writing especially toward your business. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website’s SEO. So even if you aren’t sure of what it is exactly you should be including in your website’s content, a content writer can handle it.

No matter your profession, there are words that people associate with everything. When we think of plumbers, we think of sinks, wrenches, and pipes. When we think of petsitters, we think of dogs, cats, leashes, and litter. When we think of librarians, we think of books, quiet spaces, and comfy chairs. 

You get the idea.

Everything is associated with something no matter what it is. A content writer seeks out the words that people most associate with your brand and incorporate them into your website’s content which helps SEO and attracts more potential customers to your business in the first place. The system is basically foolproof.

What is SEO?

As stated before, SEO, or search engine optimization, is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic or visitors and the purchase of paid placement. Every little detail on your website has to have some sort of keyword to bring the attention you want, thus gaining more exposure and bringing in more sales.

How can we make this happen?

Through consistency in timing, topics, and messages.

Timing:

When you publish something at the same time every day, week, or month, Google and other search engines will detect a pattern. This is good; you want that pattern to go noticed. If it does, Google will continue to organically push your site and attempt to bring more potential customers to you. The more often you post, the better, and doing so at similar times will greatly increase your chances of boosting business.

Topics:

No matter the business, it’s imperative to only choose topics that are relevant to it. Gyms don’t post things about classic films. This is because classic films have nothing to do with working out at the gym. By posting fitness related content as well as fitness gear, accessories, and deals, gyms keep their topics consistent. 

If something doesn’t feel accurate or seem correct when considering a new topic, it probably isn’t. This is where a content writer comes in handy. They know what will and what won’t work for you brand, keeping you up to date and relevant. Customers don’t like to see businesses that are all over the place, so keep things organized and together.

Messages:

Values and morals mean a lot to people. When they see a business that stands by what the believe in, they respect it more, and this leads them to want to purchase their products. No one likes fake anything. The worst fake one can be is a fake business. That’s the fastest way to ensure no more customers. Remain authentic and real and people will flock to you.

The writing process is another important aspect of content writing. You can’t just throw something on a page and expect it to be good and for people to like it. The writing process is as follows:

  1. Prewriting
  2. Drafting
  3. Revising
  4. Editing

You cannot skip any step, for if you do, the writing will not be the best version of itself possible. When the writing on your website it awkward, grammatically incorrect and full of spelling errors, you can bet people aren’t going to appreciate that. In fact, if they come across writing such as that, they will most likely leave the site all together. Errors typically mean something isn’t right, and people are quick to pick up on things like that. Prewrite, draft, revise, and edit multiple times if you want to do things the right way.

There’s no way around it: content writing is one of the most important things you can do to keep things running smoothly. Hiring a content writer will take the stress off of you and leave you to do other things for your business. Whatever you do, the content must be relevant, correct, and consistent.

Does your website have a section dedicated to written articles and other content? If the answer is no, that’s the first obstacle on the road to success. Check out our article to figure out what to do regarding your articles.

If you’re a small business looking for a place to build your website, WordPress is a good place to start. It’s easy for you to construct, it’s easy for users to navigate, and the results will come out great. Writing and uploading articles has never been easier.

When it comes to uploading articles to your site, there are extra steps that you might think to take. They all have to do with SEO and behind the scenes information, but forgetting to label certain areas might hurt your chances of people finding your articles that took you time to create and put together. Follow the steps below to ensure you have everything set up as necessary.

Writing the Article

This is the easiest part. In order to write your article, you want to pick a topic, do research on it, and edit it a few times over. Make sure that your topic has to do with your brand. If you don’t it hurts your chances of being able to relate it back to the content of your business, which might leave potential customers confused. Always have consistency when you write anything on your site. When people visit your site, you want them to know everything about you right off the bat without having to guess.

Uploading the Article

On the admin page of your website, click on Posts, and then add a new post. A simple way to transfer the information from your article is to copy and paste it in from whatever document you used to write it. Once pasted into the once-blank page of the site, it’s time to edit it. Yes, it requires yet another edit even though you’ve already made a few.

WordPress has a neat feature that allows you to see the readability of your article. It determines whether or not too many of your sentences are too long, if you use enough active voice, and even locates the number of transition words you use. WordPress makes it easier for you because you can highlight your problem areas. This gives you a chance to edit and make the readability better, which greatly helps potential customers to use your services.  

SEO

Similarly to fixing the actual contents of your article, you must add in the appropriate SEO information. This includes a focus keyword, internal links, external links, image attributes, and more. Without any of this, Google won’t move your article organically, causing fewer people to see it.

SEO and readability of your article are ranked by colors: red, orange, and green. If your article is red in both areas, then you have a lot of work to do. Make the changes necessary to make both SEO and readability to green, meaning it fits the requirements of having a successful article that people will read with ease and hopefully find with ease.

Images

Before you choose an image for your article, you must make sure it’s in the right dimensions. Depending on what your site looks like, you will either use rectangular or square images. Typically rectangular images work best. Either way, it’s essential to label your image.

Once uploaded, there will be four empty bars where you can type information. These say Alt Text, Title, Caption, and Description. In Alt Text, describe what the image is or what it’s doing. In Title, add in the title of the article itself. In Description, describe the image and the article together and just a brief overview of what the piece is about. Caption is something you only worry about if you want to embed the image in your article. If you would rather just have the image as the main image of the piece where people can click on it, then you can leave Caption blank. If you wish to have an embedded picture, simply add the caption that you want to see in the article.

Finishing the Process

Once everything is green, labelled, and understandable, it’s time to upload the article. Make sure you check off where you want it to go (for example, file it under “articles”) and be sure to confirm who the author of the piece is. As you continue to grow your website, you will likely have more contributing authors, and you want to give correct credit where it’s due. After you’ve added on all of the finishing touches, hit publish. Always remember to share your article on social media so that you can reach a bigger audience in a faster way.

WordPress is an easy to use, easy to understand website that will help grow your business in no time. Be sure to continue to play around with it and find out what works for your brand and what doesn’t. Always improve the voice of your brand and keep changing to meet the ever-changing world in which we live.

Running a business isn’t easy by any means. You have to worry about and deal with money, crunch numbers, keep up with the demands of customers, and keep the overall operation running smoothly without any problems. That’s a tall order for one business. Something to help alleviate the stress of everything starts with your website: content writing.

Content writing is one of the easiest ways to get people to notice your brand. The best part about it is that there are people whose job titles are literally “content writer.” Does it get much better than that?

A website content writer or web content writer is a person who specializes in providing relevant content for websites. Whether you have a marketing business, run a zoo, or bake all day in a bakery, content writers can cater writing especially toward your business. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website’s SEO. So even if you aren’t sure of what it is exactly you should be including in your website’s content, a content writer can handle it.

No matter your profession, there are words that people associate with everything. When we think of plumbers, we think of sinks, wrenches, and pipes. When we think of petsitters, we think of dogs, cats, leashes, and litter. When we think of librarians, we think of books, quiet spaces, and comfy chairs. 

You get the idea.

Everything is associated with something no matter what it is. A content writer seeks out the words that people most associate with your brand and incorporate them into your website’s content which helps SEO and attracts more potential customers to your business in the first place. The system is basically foolproof.

What is SEO?

As stated before, SEO, or search engine optimization, is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic or visitors and the purchase of paid placement. Every little detail on your website has to have some sort of keyword to bring the attention you want, thus gaining more exposure and bringing in more sales.

How can we make this happen?

Through consistency in timing, topics, and messages.

Timing:

When you publish something at the same time every day, week, or month, Google and other search engines will detect a pattern. This is good; you want that pattern to go noticed. If it does, Google will continue to organically push your site and attempt to bring more potential customers to you. The more often you post, the better, and doing so at similar times will greatly increase your chances of boosting business.

Topics:

No matter the business, it’s imperative to only choose topics that are relevant to it. Gyms don’t post things about classic films. This is because classic films have nothing to do with working out at the gym. By posting fitness related content as well as fitness gear, accessories, and deals, gyms keep their topics consistent. 

If something doesn’t feel accurate or seem correct when considering a new topic, it probably isn’t. This is where a content writer comes in handy. They know what will and what won’t work for you brand, keeping you up to date and relevant. Customers don’t like to see businesses that are all over the place, so keep things organized and together.

Messages:

Values and morals mean a lot to people. When they see a business that stands by what the believe in, they respect it more, and this leads them to want to purchase their products. No one likes fake anything. The worst fake one can be is a fake business. That’s the fastest way to ensure no more customers. Remain authentic and real and people will flock to you.

The writing process is another important aspect of content writing. You can’t just throw something on a page and expect it to be good and for people to like it. The writing process is as follows:

  1. Prewriting
  2. Drafting
  3. Revising
  4. Editing

You cannot skip any step, for if you do, the writing will not be the best version of itself possible. When the writing on your website it awkward, grammatically incorrect and full of spelling errors, you can bet people aren’t going to appreciate that. In fact, if they come across writing such as that, they will most likely leave the site all together. Errors typically mean something isn’t right, and people are quick to pick up on things like that. Prewrite, draft, revise, and edit multiple times if you want to do things the right way.

There’s no way around it: content writing is one of the most important things you can do to keep things running smoothly. Hiring a content writer will take the stress off of you and leave you to do other things for your business. Whatever you do, the content must be relevant, correct, and consistent.

F.A.Q.

Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

Still have questions?

1) Information Gathering
2) Planning
3)Design
4) Content Writing and Assembly
5) Coding
6) Testing, Review and Launch
7) Maintenance

Yes, HVMA offers website building, along with many other services. Save time and let us take care of it for you.

Yes. 3.2 billion people have access to a smartphone, meaning people spend a lot of time on their phones all day. If you want to reach the largest possible audience, you must make your website mobile-friendly.

No, HVMA creates all original content for your website. We do this so we can best meet your needs.

It’s cost-effective, SEO ready, responsive web design, and can be worked on from anywhere. It’s easy to learn and understand, making it the best choice for website-building platforms.

Other platforms include Sitebuilder, HostGator, BigCommerce, Shopify, and others.

It typically only takes around 2-3 weeks to develop a website.

Your website is your entire online first impression, while your landing page is only one part of that impression.

As often as possible to ensure that search engines are still recognizing it as working and relevant.

In computing, a plug-in is a software component that adds a specific feature to an existing computer program. When a program supports plug-ins, it enables customization.

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